Rascasse Audience Intelligence

Women's history Audience in United States

A data profile of the people who buy, follow and care about Women's history in United States — modelled from more than twelve digital signal sources. Women's history has an estimated audience of 1,229,079 people in United States.

#323among Field of study in United States#7987among Topic in United States#1235in Politics & Society

The average Women's history fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mel Gibson, Zero Dark Thirty, Maya Angelou, with strongest over-indexing on Mel Gibson (16.55× the country average).

Demographically, the Women's history audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Women's history fan in United States is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Mel Gibson.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's history profile in United States.

Audience size
1.2M
in United States
Gender
57.9%♀
42.1% male
Age
45.6
average years
Country rank
#20512
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's history fans

57.9% are female, 42.1% are male, average age 45.6.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Women's history audience in United States
MetricValue
Female57.9%
Male42.1%
Average age45.6
Estimated audience size1,229,079
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Women's history audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4921%
50+39%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Women's history audience comes from United States.

Worldwide audience distribution share by country for Women's history
CountryShare
United States37.5%
Brazil11.7%
United Kingdom9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's history audience in United States is strongest.

Fig. 05

Top regions by affinity

Women's history fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.47×
02Maryland~30K1.43×
03Washington, District of Columbia~5K1.34×
04West Virginia~6K1.12×
05New Jersey~30K1.10×
06Florida~90K1.09×
07North Dakota~3K1.08×
08North Carolina~40K1.07×
09Alaska~3K1.07×
10Vermont~2K1.07×
11Virginia~30K1.05×
12Montana~4K1.05×
13Delaware~4K1.05×
14South Dakota~3K1.05×
15Rhode Island~4K1.03×
16Illinois~40K1.02×
17Georgia~40K1.02×
18California~100K0.99×
19Maine~4K0.99×
20Massachusetts~20K0.98×
21South Carolina~20K0.98×
22Oregon~10K0.98×
23Connecticut~10K0.98×
24Mississippi~10K0.97×
25Arkansas~10K0.97×
26New Hampshire~5K0.97×
27Washington~20K0.96×
28Alabama~20K0.96×
29Nebraska~6K0.96×
30Idaho~6K0.96×
31New Mexico~6K0.96×
32Hawaii~5K0.96×
33Pennsylvania~40K0.95×
34Indiana~20K0.95×
35Louisiana~10K0.94×
36Kansas~9K0.94×
37Michigan~30K0.93×
38Kentucky~10K0.93×
39Iowa~9K0.93×
40Oklahoma~10K0.92×
41Missouri~20K0.91×
42Utah~10K0.91×
43Colorado~20K0.90×
44Nevada~10K0.90×
45Ohio~30K0.87×
46Arizona~20K0.87×
47Tennessee~20K0.87×
48Wisconsin~20K0.87×
49Minnesota~20K0.87×
50Texas~80K0.80×
Fig. 06

Affinity by region

Affinity by region — Women's history, United States
0.80×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's history audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's history audience
#·InterestCategoryAffinity×
01International Men's DayKids & Family31.26×
02Zero Dark ThirtyMovies & TV25.03×
03BraveheartMovies & TV17.26×
04Mel GibsonMovies & TV16.55×
05Maya AngelouLiterature15.08×
06Nobel Peace PrizePolitics & Society11.74×
07Gender studiesPolitics & Society10.72×
08Book discussion clubLiterature6.35×
09Renewable energyBusiness & Career4.84×
10PhilanthropyArts & Culture4.50×
11Non-alcoholic beverageFood & Beverages4.35×
12Robert RedfordMovies & TV4.26×
13Public transportCars & Mobility3.89×
14InnovationBusiness & Career3.43×
15FedExBusiness & Career3.25×
16ActivismPolitics & Society3.00×
17Nonprofit organizationPolitics & Society2.82×
18CNNMovies & TV2.35×
19RedditInternet & Social Media2.25×
20PinterestInternet & Social Media2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's history audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's history audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Community OrientationOPEN2.75×
Family OrientationCONSERVATISM2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's history audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.77×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's history have in United States?

Women's history has an estimated audience of 1,229,079 people in United States, concentrated in California and New York.

02

What is the gender split and age of Women's history fans?

57.9% of Women's history fans are female, 42.1% are male, with an average age of 45.6 years.

03

Which brands do Women's history fans like most?

Women's history fans show strongest brand affinity for Mel Gibson (16.55×), Zero Dark Thirty (25.03×), and Maya Angelou (15.08×) over the country average.

04

Where do Women's history fans live in United States?

Women's history fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Women's history fans also like?

Beyond Women's history itself, the audience over-indexes on Zero Dark Thirty (25.03×), Maya Angelou (15.08×), Braveheart (17.26×), and Renewable energy (4.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Women's history audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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