Women's history Audience in United States

Women's history has an estimated audience of 1,229,079 people in United States. 57.9% are female, 42.1% are male, average age 45.6. Top regions: California, New York, Florida. Top brand affinities: Horoscope, International Men's Day, PSV Eindhoven, Björk, Beetlejuice.
The average Women's history fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Horoscope, International Men's Day, PSV Eindhoven, with strongest over-indexing on Horoscope (12.97× the country average). Demographically, the Women's history audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Women's history fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.6 |
| Estimated audience size | 1,229,079 |
Audience persona
The typical Women's history fan in United States is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Horoscope.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 140,956 | 1.04× |
| New York | 113,390 | 1.65× |
| Florida | 94,797 | 1.14× |
| Texas | 82,669 | 0.78× |
| Illinois | 44,308 | 1.08× |
| North Carolina | 43,043 | 1.16× |
| Georgia | 40,915 | 1.08× |
| Pennsylvania | 39,003 | 0.94× |
| New Jersey | 37,867 | 1.21× |
| Maryland | 36,339 | 1.72× |
| Virginia | 33,731 | 1.13× |
| Ohio | 29,854 | 0.79× |
| Michigan | 28,704 | 0.89× |
| Massachusetts | 24,130 | 1× |
| Washington | 23,555 | 0.96× |
| Indiana | 20,665 | 0.92× |
| South Carolina | 17,816 | 0.96× |
| Arizona | 17,762 | 0.71× |
| Tennessee | 16,235 | 0.66× |
| Missouri | 15,477 | 0.78× |
| Colorado | 15,225 | 0.79× |
| Alabama | 14,949 | 0.87× |
| Oregon | 13,426 | 0.95× |
| Louisiana | 12,527 | 0.79× |
| Connecticut | 11,772 | 0.95× |
| Kentucky | 11,429 | 0.74× |
| Minnesota | 11,061 | 0.63× |
| Wisconsin | 10,106 | 0.55× |
| Oklahoma | 8,788 | 0.64× |
| Arkansas | 8,665 | 0.86× |
| West Virginia | 8,350 | 1.46× |
| Mississippi | 8,309 | 0.82× |
| Washington, District of Columbia | 7,364 | 1.99× |
| Nevada | 6,919 | 0.58× |
| Iowa | 6,799 | 0.67× |
| Kansas | 6,611 | 0.68× |
| Utah | 6,556 | 0.6× |
| Nebraska | 4,812 | 0.78× |
| Rhode Island | 4,508 | 1.15× |
| Montana | 4,410 | 1.29× |
| New Mexico | 4,309 | 0.7× |
| Delaware | 4,250 | 1.25× |
| Idaho | 4,131 | 0.67× |
| Maine | 4,031 | 0.92× |
| Alaska | 3,896 | 1.48× |
| South Dakota | 3,841 | 1.35× |
| North Dakota | 3,740 | 1.48× |
| New Hampshire | 3,686 | 0.76× |
| Hawaii | 3,683 | 0.7× |
| Vermont | 3,267 | 1.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 12.97× | Health |
| International Men's Day | 55.34× | Kids & Family |
| PSV Eindhoven | 47.45× | Sports |
| Björk | 26.78× | Music & Radio |
| Beetlejuice | 5.85× | Movies & TV |
| Mel Gibson | 16.18× | Movies & TV |
| Dolls Kill | 21.99× | Shopping |
| Maya Angelou | 18.71× | Literature |
| Zero Dark Thirty | 21.02× | Movies & TV |
| Capital One | 3.51× | Business & Career |
| Gender studies | 13.93× | Politics & Society |
| Day trading | 10.23× | Business & Career |
| Braveheart | 18.11× | Movies & TV |
| Planet Fitness | 3.24× | Sports |
| Blended whiskey | 10.08× | Food & Beverages |
| Indianapolis Motor Speedway | 11.1× | Sports |
| Google Maps | 3.09× | Internet & Social Media |
| Whole grain | 11.16× | Food & Beverages |
| Pet insurance | 12.49× | Pets & Animals |
| Indeed.com | 2.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.78 |
| Risk Appetite | THRILL | 2.51 |
| Luxury Orientation | PREMIUM | 2.39 |
| Patriotism | CONSERVATISM | 2.28 |
| Sustainability | BALANCE | 2.14 |
| Spirituality | BALANCE | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| Brazil | 11.7% |
| United Kingdom | 9.8% |
See Women's history audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Women's history have in United States?
Women's history has an estimated audience of 1,229,079 people in United States, concentrated in California and New York.
What is the gender split and age of Women's history fans?
57.9% of Women's history fans are female, 42.1% are male, with an average age of 45.6 years.
Which brands do Women's history fans like most?
Women's history fans show strongest brand affinity for Horoscope (12.97×), International Men's Day (55.34×), and PSV Eindhoven (47.45×) over the country average.
Where do Women's history fans live in United States?
Women's history fans in United States are most concentrated in California (reach 140,956), New York (reach 113,390), and Florida (reach 94,797). These three regions account for the largest share of the active audience.
What other brands do Women's history fans also like?
Beyond Women's history itself, the audience over-indexes on International Men's Day (55.34×), PSV Eindhoven (47.45×), Björk (26.78×), and Beetlejuice (5.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Women's history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.