Howlin' Wolf Audience in United States
Howlin' Wolf has an estimated audience of 280,502 people in United States. 37.6% are female, 62.4% are male, average age 48.0. Top brand affinities: On the Border Mexican Grill & Cantina, Israel, Glue logic, Elsword, JibJab.
Top brand affinities include On the Border Mexican Grill & Cantina, Israel, Glue logic, with strongest over-indexing on On the Border Mexican Grill & Cantina (14.89× the country average). Demographically, the Howlin' Wolf audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Tradition, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Blues
Demographics of Howlin' Wolf fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 48.0 |
| Estimated audience size | 280,502 |
Audience persona
The typical Howlin' Wolf fan in United States is more male, around 48.0 years old, with strong Tradition tendencies and a notable affinity for On the Border Mexican Grill & Cantina.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| On the Border Mexican Grill & Cantina | 14.89× | Food & Beverages |
| Israel | 4.1× | Travel & Leisure |
| Glue logic | 14.66× | Technology & Electronics |
| Elsword | 17.07× | Games |
| JibJab | 5.66× | Internet & Social Media |
| Hormones: The Series | 58.67× | Movies & TV |
| Unique Gifts | 2.09× | Shopping |
| Anderson Silva (kickboxer) | 8.93× | Sports |
| Mukluk | 25.38× | Fashion & Accessoires |
| Kendall, Florida | 21.56× | Travel & Leisure |
| Home staging | 4.2× | Home & Garden |
| Scratching post | 7.39× | Pets & Animals |
| Preacher (comics) | 7.77× | Literature |
| Home Delivery | 2.45× | Food & Beverages |
| KiwiCo | 4.93× | Kids & Family |
| Nipsey Hussle | 3.98× | Music & Radio |
| Graham Greene | 3.94× | Literature |
| Gilberto Sta Rosa | 11.31× | Music & Radio |
| Hudson, New York | 7.55× | Travel & Leisure |
| Birthday Gifts | 1.9× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.84 |
| Spirituality | BALANCE | 1.47 |
| Individualism | JOY | 1.3 |
| Community Orientation | OPEN | 1.24 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.1% |
| United Kingdom | 9.6% |
| Brazil | 3.4% |
See Howlin' Wolf audiences in other countries
More Blues audiences in United States
- Greyhounds (15,856,162)
- King King (4,924,529)
- Marcus King (2,559,226)
- Buddy Guy (2,466,045)
- Hozier (musician) (2,334,278)
How to read this data
Audience size is the estimated number of people in United States who actively search for Howlin' Wolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.