Rascasse Audience Intelligence

mikimoto Target Market in United States

A data profile of the people who buy, follow and care about mikimoto in United States — modelled from more than twelve digital signal sources. mikimoto has an estimated audience of 611,322 people in United States.

#25among Jewelry in United States#3348among Brand in United States#1215in Fashion & Accessoires

The average mikimoto fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Delaware, New York.

Top brand affinities include Buccellati, International Men's Day, Taron Egerton, with strongest over-indexing on Buccellati (119.47× the country average).

Demographically, the mikimoto audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical mikimoto fan in United States is more female, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for Buccellati.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the mikimoto profile in United States.

Audience size
611K
in United States
Gender
56.2%♀
43.8% male
Age
32.8
average years
Country rank
#32445
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of mikimoto

56.2% are female, 43.8% are male, average age 32.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for mikimoto audience in United States
MetricValue
Female56.2%
Male43.8%
Average age32.8
Estimated audience size611,322
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the mikimoto audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

25.7%

of the worldwide mikimoto audience comes from United States.

Worldwide audience distribution share by country for mikimoto
CountryShare
Japan49.0%
United States25.7%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the mikimoto audience in United States is strongest.

Fig. 05

Top regions by affinity

mikimoto customers by region in United States
#RegionReachAffinity×
01Delaware~50K31.17×
02Louisiana~20K2.17×
03New York~50K1.35×
04Nevada~6K1.11×
05Hawaii~3K0.97×
06New Jersey~10K0.93×
07California~60K0.92×
08North Dakota~1K0.91×
09South Dakota~1K0.90×
10Alaska~1K0.89×
11Vermont<1K0.87×
12Montana~1K0.86×
13West Virginia~2K0.82×
14Pennsylvania~20K0.77×
15Nebraska~2K0.77×
16Rhode Island~1K0.77×
17New Mexico~2K0.76×
18Maine~2K0.76×
19Idaho~2K0.75×
20New Hampshire~2K0.75×
21Washington, District of Columbia~1K0.75×
22Washington~9K0.72×
23Iowa~4K0.71×
24Mississippi~4K0.71×
25Kansas~3K0.70×
26Arkansas~3K0.69×
27Massachusetts~8K0.65×
28Oklahoma~4K0.63×
29Connecticut~4K0.63×
30Kentucky~5K0.62×
31Utah~3K0.61×
32Maryland~6K0.59×
33Alabama~5K0.55×
34Wisconsin~5K0.54×
35Oregon~4K0.54×
36South Carolina~5K0.53×
37Virginia~8K0.52×
38Missouri~5K0.52×
39Minnesota~4K0.50×
40Indiana~5K0.49×
41Tennessee~6K0.48×
42Colorado~4K0.47×
43Arizona~6K0.45×
44Illinois~9K0.44×
45Georgia~8K0.43×
46Michigan~7K0.42×
47North Carolina~7K0.41×
48Ohio~7K0.39×
49Florida~10K0.36×
50Texas~20K0.34×
Fig. 06

Affinity by region

Affinity by region — mikimoto, United States
0.34×1.00×31.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the mikimoto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for mikimoto audience
#·InterestCategoryAffinity×
01BuccellatiFashion & Accessoires119.47×
02International Men's DayKids & Family81.25×
03FilGoalSports60.75×
04ChaumetFashion & Accessoires37.45×
05Alexander McQueen (brand)Fashion & Accessoires24.03×
06BoucheronFashion & Accessoires23.27×
07Taron EgertonMovies & TV20.00×
08Al JazeeraMovies & TV20.00×
09Mohamed SalahSports20.00×
10Vera FarmigaMovies & TV16.86×
11Jewellery storeFashion & Accessoires10.58×
12BB creamBeauty & Wellness9.50×
13David YurmanFashion & Accessoires9.18×
14HermèsFashion & Accessoires7.51×
15Wedding invitationHome & Garden7.21×
16High-net-worth individualBusiness & Career6.97×
17Tory BurchFashion & Accessoires5.29×
18Nordstrom rackFashion & Accessoires4.34×
19NordstromShopping4.17×
20HandbagsFashion & Accessoires3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the mikimoto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by mikimoto audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.54×
Pet OwnershipJOY3.22×
Luxury OrientationPREMIUM2.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by mikimoto audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
Risk AppetiteTHRILL0.70×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is mikimoto's target market in United States?

mikimoto's target market in United States covers an estimated 611,322 people, concentrated in California and Delaware.

02

What is the gender split and age of mikimoto customers?

56.2% of the mikimoto audience are female, 43.8% are male, with an average age of 32.8 years.

03

Which brands do mikimoto fans like most?

mikimoto fans show strongest brand affinity for Buccellati (119.47×), International Men's Day (81.25×), and Taron Egerton (20×) over the country average.

04

Where do mikimoto fans live in United States?

mikimoto fans in United States are most concentrated in California (reach ~60K), Delaware (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do mikimoto fans also like?

Beyond mikimoto itself, the audience over-indexes on International Men's Day (81.25×), Taron Egerton (20×), Alexander McQueen (brand) (24.03×), and Nordstrom (4.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See mikimoto audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for mikimoto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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