mikimoto Audience in United States

mikimoto has an estimated audience of 606,051 people in United States. 56.2% are female, 43.8% are male, average age 32.8. Top regions: California, Delaware, New York. Top brand affinities: Buccellati, Autism Awareness, Diabetes mellitus awareness, International Men's Day, Microblogging.

The average mikimoto fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Delaware, New York. Top brand affinities include Buccellati, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Buccellati (140.35× the country average). Demographically, the mikimoto audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of mikimoto fans

Demographic split for mikimoto audience in United States
MetricValue
Female56.2%
Male43.8%
Average age32.8
Estimated audience size606,051

Audience persona

The typical mikimoto fan in United States is more female, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Buccellati.

Top regions in United States

Top regions ranked by reach for mikimoto in United States
RegionReachAffinity
California76,7781.15×
Delaware47,40728.35×
New York41,6191.23×
Louisiana30,9523.96×
Texas18,0830.35×
Pennsylvania17,4310.85×
New Jersey15,6971.02×
Florida12,8360.31×
Washington10,0500.83×
Massachusetts8,4300.71×
Illinois8,4270.42×
Virginia7,2690.49×
Georgia6,6940.36×
Maryland6,4070.61×
North Carolina5,9850.33×
Nevada4,8630.83×
Michigan4,1540.26×
Ohio4,0390.22×
Connecticut3,2130.53×
Hawaii3,1041.19×
Arizona3,0410.25×
Tennessee2,8950.24×
Alabama2,8810.34×
Colorado2,4640.26×
Indiana2,3820.22×
Oregon2,2970.33×
South Carolina1,8660.2×
Minnesota1,8330.21×
Missouri1,7770.18×
Washington, District of Columbia1,5950.88×
Wisconsin1,4610.16×
Oklahoma1,3560.2×
Kentucky1,2270.16×
Utah1,1490.21×
Mississippi1,1390.23×
Arkansas9560.19×
Kansas8530.18×
Iowa7030.14×
New Hampshire5880.25×
Idaho5630.19×
New Mexico5170.17×
Rhode Island5130.27×
Maine4850.22×
Nebraska4220.14×
West Virginia4010.14×
Montana2730.16×
Alaska2430.19×
South Dakota2240.16×
Vermont2180.2×
North Dakota1890.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for mikimoto audience
BrandAffinityCategory
Buccellati140.35×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
International Men's Day60.92×Kids & Family
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Boucheron36.18×Fashion & Accessoires
Chaumet48.73×Fashion & Accessoires
Philippine Stock Exchange36.53×Business & Career
Kia Sportage24.08×Cars & Mobility
Hermès10.19×Fashion & Accessoires
Income tax13.19×Business & Career
Tory Burch8.15×Fashion & Accessoires
Alexander McQueen (brand)21.2×Fashion & Accessoires
Jean Paul Gaultier17.05×Fashion & Accessoires
Bottega Veneta12.31×Fashion & Accessoires
Jimmy Choo12.37×Fashion & Accessoires
Cartier7.7×Fashion & Accessoires
Taron Egerton14.62×Movies & TV
Balenciaga6.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by mikimoto audience
TraitClusterScore
Luxury OrientationPREMIUM2.76
IndulgenceJOY2.65
Pet OwnershipJOY2.49
Quality AwarenessPREMIUM2.09
Design AffinityPREMIUM2.08
LGBTQ+ IdentityOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for mikimoto
CountryShare
Japan48.9%
United States25.6%
United Kingdom3.9%

See mikimoto audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does mikimoto have in United States?

mikimoto has an estimated audience of 606,051 people in United States, concentrated in California and Delaware.

What is the gender split and age of mikimoto fans?

56.2% of mikimoto fans are female, 43.8% are male, with an average age of 32.8 years.

Which brands do mikimoto fans like most?

mikimoto fans show strongest brand affinity for Buccellati (140.35×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do mikimoto fans live in United States?

mikimoto fans in United States are most concentrated in California (reach 76,778), Delaware (reach 47,407), and New York (reach 41,619). These three regions account for the largest share of the active audience.

What other brands do mikimoto fans also like?

Beyond mikimoto itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), International Men's Day (60.92×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for mikimoto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.