Rascasse Audience Intelligence

Sally Hansen Target Market in United States

A data profile of the people who buy, follow and care about Sally Hansen in United States — modelled from more than twelve digital signal sources. Sally Hansen has an estimated audience of 406,351 people in United States.

#71among Cosmetics in United States#4270among Brand in United States#433in Beauty & Wellness

The average Sally Hansen fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International Men's Day, essie, La Roche-Posay, with strongest over-indexing on International Men's Day (87.21× the country average).

Demographically, the Sally Hansen audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sally Hansen fan in United States is more female, around 30.6 years old, with strong Indulgence tendencies and a notable affinity for International Men's Day.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sally Hansen profile in United States.

Audience size
406K
in United States
Gender
92.5%♀
7.5% male
Age
30.6
average years
Country rank
#41259
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sally Hansen

92.5% are female, 7.5% are male, average age 30.6.

Fig. 02

Gender split

92.5%
Female
7.5%
Male
Demographic split for Sally Hansen audience in United States
MetricValue
Female92.5%
Male7.5%
Average age30.6
Estimated audience size406,351
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Sally Hansen audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3917%
40-4915%
50+4%
Fig. 04

Worldwide distribution

52.5%

of the worldwide Sally Hansen audience comes from United States.

Worldwide audience distribution share by country for Sally Hansen
CountryShare
United States52.5%
United Kingdom6.6%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sally Hansen audience in United States is strongest.

Fig. 05

Top regions by affinity

Sally Hansen customers by region in United States
#RegionReachAffinity×
01Wisconsin~8K1.39×
02New Jersey~10K1.29×
03Minnesota~7K1.25×
04New York~30K1.21×
05Illinois~20K1.21×
06Michigan~10K1.15×
07Nebraska~2K1.13×
08Iowa~4K1.12×
09Ohio~10K1.09×
10Washington~9K1.07×
11South Dakota~1K1.07×
12Kentucky~5K1.06×
13Pennsylvania~10K1.05×
14Oregon~5K1.05×
15Idaho~2K1.05×
16Hawaii~2K1.04×
17Florida~30K1.03×
18Indiana~8K1.03×
19Connecticut~4K1.03×
20Montana~1K1.03×
21North Dakota<1K1.01×
22Colorado~6K1.00×
23Maine~1K1.00×
24Massachusetts~8K0.99×
25Rhode Island~1K0.99×
26Utah~4K0.98×
27Alaska<1K0.98×
28Vermont<1K0.98×
29California~40K0.97×
30Virginia~10K0.97×
31New Hampshire~2K0.97×
32Arizona~8K0.96×
33Tennessee~8K0.96×
34Texas~30K0.95×
35North Carolina~10K0.95×
36Oklahoma~4K0.95×
37Arkansas~3K0.95×
38West Virginia~2K0.95×
39Maryland~7K0.94×
40Missouri~6K0.94×
41Nevada~4K0.93×
42Kansas~3K0.93×
43Delaware~1K0.92×
44Alabama~5K0.91×
45New Mexico~2K0.90×
46Louisiana~5K0.89×
47South Carolina~5K0.88×
48Georgia~10K0.87×
49Mississippi~3K0.86×
50Washington, District of Columbia<1K0.81×
Fig. 06

Affinity by region

Affinity by region — Sally Hansen, United States
0.81×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sally Hansen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sally Hansen audience
#·InterestCategoryAffinity×
01International Men's DayKids & Family87.21×
02essieBeauty & Wellness75.24×
03La Roche-PosayBeauty & Wellness20.42×
04Marina AbramovićArts & Culture20.00×
05Kiehl'sBeauty & Wellness12.79×
06ShellacBeauty & Wellness11.34×
07Giant FoodFood & Beverages11.15×
08BB creamBeauty & Wellness9.09×
09Face powderBeauty & Wellness8.33×
10Artificial nailsBeauty & Wellness8.29×
11Nail salonBeauty & Wellness7.49×
12Eyelash extensionsBeauty & Wellness7.33×
13PedicureBeauty & Wellness6.40×
14Eye linerBeauty & Wellness6.14×
15Eye shadowBeauty & Wellness5.56×
16CVS PharmacyShopping5.35×
17ManicureBeauty & Wellness5.16×
18Personal careHealth4.72×
19Bath and BodyworksShopping4.61×
20Skin careBeauty & Wellness2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sally Hansen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sally Hansen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.84×
Luxury OrientationPREMIUM1.99×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sally Hansen audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.72×
Need for SecurityCONSERVATISM0.78×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sally Hansen's target market in United States?

Sally Hansen's target market in United States covers an estimated 406,351 people, concentrated in California and Texas.

02

What is the gender split and age of Sally Hansen customers?

92.5% of the Sally Hansen audience are female, 7.5% are male, with an average age of 30.6 years.

03

Which brands do Sally Hansen fans like most?

Sally Hansen fans show strongest brand affinity for International Men's Day (87.21×), essie (75.24×), and La Roche-Posay (20.42×) over the country average.

04

Where do Sally Hansen fans live in United States?

Sally Hansen fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sally Hansen fans also like?

Beyond Sally Hansen itself, the audience over-indexes on essie (75.24×), La Roche-Posay (20.42×), CVS Pharmacy (5.35×), and Personal care (4.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sally Hansen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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