Sally Hansen Audience in United States

Sally Hansen has an estimated audience of 405,766 people in United States. 92.5% are female, 7.5% are male, average age 30.6. Top regions: California, Texas, New York. Top brand affinities: Wattpad, Google Maps, La Roche-Posay, Indeed.com, Home inspection.

The average Sally Hansen fan in United States is 30.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wattpad, Google Maps, La Roche-Posay, with strongest over-indexing on Wattpad (41.34× the country average). Demographically, the Sally Hansen audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Sally Hansen fans

Demographic split for Sally Hansen audience in United States
MetricValue
Female92.5%
Male7.5%
Average age30.6
Estimated audience size405,766

Audience persona

The typical Sally Hansen fan in United States is more female, around 30.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Wattpad.

Top regions in United States

Top regions ranked by reach for Sally Hansen in United States
RegionReachAffinity
California45,9681.03×
Texas34,7811×
New York30,5011.35×
Florida29,6821.08×
Illinois17,1311.27×
New Jersey14,5891.41×
Pennsylvania14,5311.06×
Ohio14,1821.13×
Michigan12,6601.19×
North Carolina12,2911.01×
Georgia11,2930.9×
Virginia9,8561×
Washington9,0221.11×
Wisconsin8,6481.42×
Massachusetts8,0801.01×
Tennessee7,8490.96×
Arizona7,7760.94×
Indiana7,5931.02×
Minnesota7,4561.28×
Colorado6,8781.08×
Maryland6,6100.95×
Missouri6,2140.95×
Kentucky5,5031.08×
South Carolina5,1510.84×
Oregon4,8721.05×
Alabama4,8470.86×
Louisiana4,4150.84×
Connecticut4,2961.06×
Oklahoma3,7900.84×
Iowa3,7511.12×
Nevada3,5980.92×
Utah3,5310.97×
Arkansas2,9980.9×
Kansas2,8120.88×
Mississippi2,4580.74×
Nebraska2,3441.15×
Idaho2,1311.05×
Hawaii1,7901.03×
New Mexico1,7410.86×
West Virginia1,5920.84×
New Hampshire1,4430.9×
Maine1,3450.93×
Rhode Island1,2981.01×
Montana1,1421.01×
Delaware9500.85×
South Dakota9401×
North Dakota8321×
Washington, District of Columbia8290.68×
Alaska7150.82×
Vermont6700.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sally Hansen audience
BrandAffinityCategory
Wattpad41.34×Internet & Social Media
Google Maps8.46×Internet & Social Media
La Roche-Posay28.68×Beauty & Wellness
Indeed.com7.9×Business & Career
Home inspection32.89×Home & Garden
Google News10.13×News
Grammarly28.44×Business & Career
International Men's Day65.89×Kids & Family
essie54.39×Beauty & Wellness
Apple Store11.44×Shopping
Kendra Scott15.18×Fashion & Accessoires
Kiehl's16.99×Beauty & Wellness
CVS Pharmacy6.45×Shopping
Capital One5.03×Business & Career
Casetify21.05×Technology & Electronics
Enterprise Rent-A-Car7.17×Cars & Mobility
DuckDuckGo10.37×Internet & Social Media
Khan Academy9.44×Business & Career
Artificial nails9×Beauty & Wellness
Owen Wilson15.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sally Hansen audience
TraitClusterScore
Luxury OrientationPREMIUM3.35
Design AffinityPREMIUM2.02
IndulgenceJOY1.87
SustainabilityBALANCE1.86
Pet OwnershipJOY1.56
CreativityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Sally Hansen
CountryShare
United States52.9%
United Kingdom6.7%
Australia5.6%

See Sally Hansen audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Sally Hansen have in United States?

Sally Hansen has an estimated audience of 405,766 people in United States, concentrated in California and Texas.

What is the gender split and age of Sally Hansen fans?

92.5% of Sally Hansen fans are female, 7.5% are male, with an average age of 30.6 years.

Which brands do Sally Hansen fans like most?

Sally Hansen fans show strongest brand affinity for Wattpad (41.34×), Google Maps (8.46×), and La Roche-Posay (28.68×) over the country average.

Where do Sally Hansen fans live in United States?

Sally Hansen fans in United States are most concentrated in California (reach 45,968), Texas (reach 34,781), and New York (reach 30,501). These three regions account for the largest share of the active audience.

What other brands do Sally Hansen fans also like?

Beyond Sally Hansen itself, the audience over-indexes on Google Maps (8.46×), La Roche-Posay (28.68×), Indeed.com (7.9×), and Home inspection (32.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sally Hansen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.