essie Audience in United States
essie has an estimated audience of 749,262 people in United States. 95.4% are female, 4.6% are male, average age 27.4. Top regions: New York, California, New Jersey. Top brand affinities: Pretty Nails, Long Lashes, Manicure & Pedicure, Nail file, Curly Hair.
The average essie fan in United States is 27.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Pretty Nails, Long Lashes, Manicure & Pedicure, with strongest over-indexing on Pretty Nails (97.82× the country average). Demographically, the essie audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of essie fans
| Metric | Value |
|---|---|
| Female | 95.4% |
| Male | 4.6% |
| Average age | 27.4 |
| Estimated audience size | 749,262 |
Audience persona
The typical essie fan in United States is more female, around 27.4 years old, with strong Indulgence tendencies and a notable affinity for Pretty Nails.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 90,244 | 2.16× |
| California | 88,935 | 1.08× |
| New Jersey | 55,791 | 2.93× |
| Texas | 54,073 | 0.84× |
| Florida | 47,758 | 0.94× |
| Pennsylvania | 34,041 | 1.35× |
| Illinois | 29,379 | 1.18× |
| Georgia | 23,940 | 1.04× |
| North Carolina | 22,846 | 1.01× |
| Massachusetts | 20,984 | 1.42× |
| Ohio | 20,111 | 0.87× |
| Virginia | 19,706 | 1.08× |
| Michigan | 18,230 | 0.93× |
| Washington | 17,598 | 1.17× |
| Maryland | 14,381 | 1.12× |
| Tennessee | 12,904 | 0.86× |
| Colorado | 12,825 | 1.09× |
| Arizona | 12,283 | 0.8× |
| Indiana | 11,532 | 0.84× |
| Connecticut | 10,885 | 1.45× |
| Missouri | 10,516 | 0.87× |
| Minnesota | 10,260 | 0.96× |
| Wisconsin | 9,630 | 0.85× |
| South Carolina | 9,599 | 0.85× |
| Oregon | 9,486 | 1.1× |
| Alabama | 9,331 | 0.89× |
| Kentucky | 8,752 | 0.93× |
| Oklahoma | 7,629 | 0.92× |
| Louisiana | 7,576 | 0.78× |
| Utah | 5,691 | 0.85× |
| Nevada | 5,044 | 0.7× |
| Kansas | 4,833 | 0.82× |
| Iowa | 4,664 | 0.76× |
| Arkansas | 4,431 | 0.72× |
| Mississippi | 4,105 | 0.66× |
| West Virginia | 3,474 | 1× |
| Washington, District of Columbia | 3,200 | 1.42× |
| Nebraska | 3,080 | 0.82× |
| Hawaii | 2,951 | 0.92× |
| Idaho | 2,891 | 0.77× |
| New Mexico | 2,789 | 0.74× |
| New Hampshire | 2,545 | 0.86× |
| Maine | 2,490 | 0.93× |
| Rhode Island | 2,423 | 1.02× |
| Delaware | 2,048 | 0.99× |
| Vermont | 1,544 | 1.17× |
| Montana | 1,493 | 0.72× |
| Alaska | 1,241 | 0.77× |
| North Dakota | 1,183 | 0.77× |
| South Dakota | 1,105 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pretty Nails | 97.82× | Beauty & Wellness |
| Long Lashes | 57.69× | Beauty & Wellness |
| Manicure & Pedicure | 41.63× | Beauty & Wellness |
| Nail file | 62.19× | Beauty & Wellness |
| Curly Hair | 18.54× | Beauty & Wellness |
| Gelish | 206.83× | Beauty & Wellness |
| Hair Extensions | 16.77× | Beauty & Wellness |
| Gel nails | 34.29× | Beauty & Wellness |
| Microblade technology | 34.59× | Business & Career |
| Shellac | 28.64× | Beauty & Wellness |
| Royal Nails | 117.76× | |
| Lace wig | 9.55× | Beauty & Wellness |
| Spirit Halloween | 10.4× | Kids & Family |
| Waist cincher | 29.08× | Fashion & Accessoires |
| Nail clipper | 36.46× | Beauty & Wellness |
| Deborah Lippmann | 132.16× | Beauty & Wellness |
| Sally Hansen | 75.24× | Beauty & Wellness |
| Empire (2015 TV series) | 22.82× | Movies & TV |
| Love & Hip Hop: Atlanta | 15.14× | Movies & TV |
| Beetlejuice | 7.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.98 |
| Luxury Orientation | PREMIUM | 1.84 |
| Sustainability | BALANCE | 1.72 |
| Price Sensitivity | PREMIUM | 1.71 |
| Design Affinity | PREMIUM | 1.65 |
| Pet Ownership | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.7% |
| Germany | 13.3% |
| United Kingdom | 3.6% |
See essie audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
Frequently asked questions
How many fans does essie have in United States?
essie has an estimated audience of 749,262 people in United States, concentrated in New York and California.
What is the gender split and age of essie fans?
95.4% of essie fans are female, 4.6% are male, with an average age of 27.4 years.
Which brands do essie fans like most?
essie fans show strongest brand affinity for Pretty Nails (97.82×), Long Lashes (57.69×), and Manicure & Pedicure (41.63×) over the country average.
Where do essie fans live in United States?
essie fans in United States are most concentrated in New York (reach 90,244), California (reach 88,935), and New Jersey (reach 55,791). These three regions account for the largest share of the active audience.
What other brands do essie fans also like?
Beyond essie itself, the audience over-indexes on Long Lashes (57.69×), Manicure & Pedicure (41.63×), Nail file (62.19×), and Curly Hair (18.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for essie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.