Royal Nails Audience in United States
Royal Nails has an estimated audience of 363,630 people in United States. 86.9% are female, 13.1% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Mothercare, Alaska, Dog breed, Product design.
The average Royal Nails fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Mothercare, Alaska, with strongest over-indexing on Historic site (11.99× the country average). Demographically, the Royal Nails audience skews more female with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Brand
Demographics of Royal Nails fans
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 33.9 |
| Estimated audience size | 363,630 |
Audience persona
The typical Royal Nails fan in United States is more female, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 30,752 | 0.77× |
| Texas | 21,749 | 0.7× |
| Florida | 20,667 | 0.84× |
| North Carolina | 19,689 | 1.8× |
| Alabama | 17,016 | 3.35× |
| Georgia | 16,477 | 1.47× |
| Michigan | 14,335 | 1.51× |
| Pennsylvania | 12,159 | 0.99× |
| New York | 12,108 | 0.6× |
| Virginia | 11,676 | 1.32× |
| Washington | 10,685 | 1.46× |
| Massachusetts | 10,613 | 1.48× |
| South Carolina | 9,983 | 1.82× |
| Illinois | 8,938 | 0.74× |
| New Jersey | 8,251 | 0.89× |
| Tennessee | 7,716 | 1.06× |
| Indiana | 6,908 | 1.04× |
| Colorado | 6,362 | 1.11× |
| Connecticut | 5,602 | 1.54× |
| Arizona | 4,780 | 0.64× |
| Missouri | 4,678 | 0.8× |
| Hawaii | 4,656 | 2.98× |
| Ohio | 4,639 | 0.41× |
| Oklahoma | 4,485 | 1.11× |
| Utah | 3,981 | 1.22× |
| Kentucky | 3,783 | 0.83× |
| Wisconsin | 3,732 | 0.68× |
| Maryland | 3,379 | 0.54× |
| Rhode Island | 2,832 | 2.45× |
| Nevada | 2,756 | 0.78× |
| Alaska | 2,716 | 3.49× |
| Oregon | 2,636 | 0.63× |
| Minnesota | 2,618 | 0.5× |
| New Hampshire | 2,307 | 1.61× |
| Louisiana | 2,245 | 0.48× |
| Arkansas | 2,212 | 0.74× |
| Mississippi | 2,134 | 0.71× |
| South Dakota | 1,685 | 2× |
| Nebraska | 977 | 0.54× |
| New Mexico | 879 | 0.48× |
| Maine | 774 | 0.59× |
| Montana | 729 | 0.72× |
| Iowa | 628 | 0.21× |
| Kansas | 476 | 0.17× |
| West Virginia | 286 | 0.17× |
| Washington, District of Columbia | 280 | 0.26× |
| Vermont | 252 | 0.4× |
| Delaware | 92 | 0.09× |
| Idaho | 86 | 0.05× |
| North Dakota | 72 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 11.99× | Arts & Culture |
| Mothercare | 8.45× | Kids & Family |
| Alaska | 2.6× | Travel & Leisure |
| Dog breed | 1.54× | Pets & Animals |
| Product design | 2.54× | Business & Career |
| Bugatti Chiron | 13.21× | Cars & Mobility |
| Fairy godmother | 8.24× | Literature |
| Mathcore | 8.37× | Music & Radio |
| Elsword | 16.78× | Games |
| Harlow | 11.98× | Travel & Leisure |
| Goop | 5.34× | Internet & Social Media |
| Vocal harmony | 4.52× | Music & Radio |
| Winemaking | 4.46× | Food & Beverages |
| Home equity | 1.92× | Home & Garden |
| Hipster | 9.07× | Politics & Society |
| Hardik Pandya | 12.62× | Sports |
| UK garage | 4.51× | Music & Radio |
| Staycation | 2.64× | Home & Garden |
| Nebraska Cornhuskers football | 2.8× | Sports |
| Pillow | 1.6× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Luxury Orientation | PREMIUM | 1.35 |
| Pet Ownership | JOY | 1.32 |
| Creativity | OPEN | 1.26 |
| Design Affinity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.2% |
| United Kingdom | 12.0% |
| Germany | 6.9% |
See Royal Nails audiences in other countries
More audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Royal Nails have in United States?
Royal Nails has an estimated audience of 363,630 people in United States, concentrated in California and Texas.
What is the gender split and age of Royal Nails fans?
86.9% of Royal Nails fans are female, 13.1% are male, with an average age of 33.9 years.
Which brands do Royal Nails fans like most?
Royal Nails fans show strongest brand affinity for Historic site (11.99×), Mothercare (8.45×), and Alaska (2.6×) over the country average.
Where do Royal Nails fans live in United States?
Royal Nails fans in United States are most concentrated in California (reach 30,752), Texas (reach 21,749), and Florida (reach 20,667). These three regions account for the largest share of the active audience.
What other brands do Royal Nails fans also like?
Beyond Royal Nails itself, the audience over-indexes on Mothercare (8.45×), Alaska (2.6×), Dog breed (1.54×), and Product design (2.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Royal Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.