Zoo Atlanta Audience in United States

Zoo Atlanta has an estimated audience of 386,236 people in United States. 64.8% are female, 35.2% are male, average age 43.9. Top regions: Georgia, Florida, North Carolina. Top brand affinities: World of Coca-Cola, Gorilla, Smart Communications, San Diego Zoo, Atlanta Braves.

The average Zoo Atlanta fan in United States is 43.9 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, North Carolina. Top brand affinities include World of Coca-Cola, Gorilla, Smart Communications, with strongest over-indexing on World of Coca-Cola (84.97× the country average). Demographically, the Zoo Atlanta audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Zoo Atlanta fans

Demographic split for Zoo Atlanta audience in United States
MetricValue
Female64.8%
Male35.2%
Average age43.9
Estimated audience size386,236

Audience persona

The typical Zoo Atlanta fan in United States is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for World of Coca-Cola.

Top regions in United States

Top regions ranked by reach for Zoo Atlanta in United States
RegionReachAffinity
Georgia289,67733.93×
Florida19,7610.76×
North Carolina11,9151.03×
Alabama11,5292.14×
South Carolina10,4611.8×
Tennessee8,8131.14×
Texas6,1130.18×
New York5,1320.24×
California4,3040.1×
Mississippi3,5291.11×
Virginia3,4350.37×
Ohio3,1140.26×
Illinois2,9110.23×
Pennsylvania2,7780.21×
Michigan2,7340.27×
Kentucky2,2850.47×
Indiana2,2420.32×
New Jersey1,9230.2×
Massachusetts1,9110.25×
Louisiana1,8310.37×
Maryland1,5200.23×
Missouri1,3670.22×
Wisconsin1,1730.2×
Washington1,0410.13×
Minnesota1,0270.19×
Arizona9820.12×
Colorado9470.16×
Arkansas8740.27×
Connecticut8080.21×
Nevada7950.21×
Oklahoma7840.18×
Kansas6260.21×
Iowa5530.17×
West Virginia5060.28×
Oregon4830.11×
Utah4350.13×
New Hampshire4010.26×
Maine3490.25×
Washington, District of Columbia3440.3×
Rhode Island2740.22×
Idaho2730.14×
New Mexico2450.13×
Delaware2380.22×
Nebraska2160.11×
Hawaii1690.1×
Montana1330.12×
Vermont1270.19×
Alaska1240.15×
South Dakota1070.12×
Wyoming1000.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zoo Atlanta audience
BrandAffinityCategory
World of Coca-Cola84.97×Travel & Leisure
Gorilla26.54×Pets & Animals
Smart Communications25.37×Technology & Electronics
San Diego Zoo19.19×Travel & Leisure
Atlanta Braves6.51×Sports
Tortoise19.24×Pets & Animals
WSB-TV10.87×Movies & TV
MSN2.73×News
Steve Irwin10.84×Movies & TV
Planet Fitness2.7×Sports
Spirit Airlines5.43×Travel & Leisure
southwest airlines3.27×Travel & Leisure
Diaper bag3.93×Kids & Family
Atlanta Falcons5.42×Sports
Nature1.76×Home & Garden
Kia Sportage11.64×Cars & Mobility
Petting zoo9.75×Pets & Animals
FC Bayern Munich3.59×Sports
Great Clips3.16×Beauty & Wellness
Happiness1.67×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zoo Atlanta audience
TraitClusterScore
Community OrientationOPEN1.62
Family OrientationCONSERVATISM1.52
ExtroversionTHRILL1.45
PatriotismCONSERVATISM1.4
DIY MentalityTHRILL1.28
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Zoo Atlanta
CountryShare
United States60.3%
Brazil6.5%
India6.0%

See Zoo Atlanta audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Zoo Atlanta have in United States?

Zoo Atlanta has an estimated audience of 386,236 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Zoo Atlanta fans?

64.8% of Zoo Atlanta fans are female, 35.2% are male, with an average age of 43.9 years.

Which brands do Zoo Atlanta fans like most?

Zoo Atlanta fans show strongest brand affinity for World of Coca-Cola (84.97×), Gorilla (26.54×), and Smart Communications (25.37×) over the country average.

Where do Zoo Atlanta fans live in United States?

Zoo Atlanta fans in United States are most concentrated in Georgia (reach 289,677), Florida (reach 19,761), and North Carolina (reach 11,915). These three regions account for the largest share of the active audience.

What other brands do Zoo Atlanta fans also like?

Beyond Zoo Atlanta itself, the audience over-indexes on Gorilla (26.54×), Smart Communications (25.37×), San Diego Zoo (19.19×), and Atlanta Braves (6.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoo Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.