Rascasse Audience Intelligence

Zoo Atlanta Audience in United States

A data profile of the people who buy, follow and care about Zoo Atlanta in United States — modelled from more than twelve digital signal sources. Zoo Atlanta has an estimated audience of 386,236 people in United States.

#21among Zoo in United States#4734among POI in United States#3481in Travel & Leisure

The average Zoo Atlanta fan in United States is 43.9 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, North Carolina.

Top brand affinities include Gorilla, Smart Communications, Atlanta Braves, with strongest over-indexing on Gorilla (28.3× the country average).

Demographically, the Zoo Atlanta audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zoo Atlanta fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Gorilla.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoo Atlanta profile in United States.

Audience size
386K
in United States
Gender
64.8%♀
35.2% male
Age
43.9
average years
Country rank
#42379
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zoo Atlanta fans

64.8% are female, 35.2% are male, average age 43.9.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Zoo Atlanta audience in United States
MetricValue
Female64.8%
Male35.2%
Average age43.9
Estimated audience size386,236
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Zoo Atlanta audience in United States
Age bracketShare%
16-199%
20-2917%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

60.2%

of the worldwide Zoo Atlanta audience comes from United States.

Worldwide audience distribution share by country for Zoo Atlanta
CountryShare
United States60.2%
Brazil6.5%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoo Atlanta audience in United States is strongest.

Fig. 05

Top regions by affinity

Zoo Atlanta fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K36.83×
02Alabama~10K1.81×
03South Carolina~9K1.48×
04Tennessee~8K0.97×
05Mississippi~3K0.94×
06North Carolina~10K0.86×
07Alaska<1K0.83×
08South Dakota<1K0.80×
09North Dakota<1K0.80×
10Vermont<1K0.79×
11Montana<1K0.78×
12Hawaii~1K0.73×
13Rhode Island<1K0.67×
14Idaho~1K0.66×
15Delaware<1K0.66×
16Nebraska~1K0.65×
17New Mexico~1K0.65×
18Florida~20K0.63×
19Maine<1K0.61×
20West Virginia~1K0.60×
21New Hampshire<1K0.60×
22Washington, District of Columbia<1K0.57×
23Kentucky~3K0.52×
24Arkansas~2K0.52×
25Kansas~2K0.52×
26Iowa~2K0.51×
27Utah~2K0.50×
28Oklahoma~2K0.49×
29Oregon~2K0.48×
30Nevada~2K0.48×
31Louisiana~2K0.47×
32Connecticut~2K0.43×
33Virginia~4K0.39×
34Indiana~3K0.39×
35Minnesota~2K0.39×
36Missouri~2K0.38×
37Wisconsin~2K0.38×
38Arizona~3K0.36×
39Colorado~2K0.36×
40Maryland~2K0.35×
41Michigan~3K0.33×
42Massachusetts~3K0.33×
43Washington~3K0.33×
44Ohio~4K0.31×
45New Jersey~3K0.30×
46Pennsylvania~4K0.28×
47Illinois~4K0.28×
48New York~5K0.25×
49Texas~7K0.21×
50California~7K0.16×
Fig. 06

Affinity by region

Affinity by region — Zoo Atlanta, United States
0.16×1.00×36.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoo Atlanta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoo Atlanta audience
#·InterestCategoryAffinity×
01World of Coca-ColaTravel & Leisure50.66×
02GorillaPets & Animals28.30×
03Smart CommunicationsTechnology & Electronics24.04×
04San Diego ZooTravel & Leisure17.50×
05TortoisePets & Animals15.05×
06International educationBusiness & Career13.94×
07Steve IrwinMovies & TV9.91×
08WSB-TVMovies & TV8.56×
09Atlanta BravesSports8.07×
10Chuck E. Cheese'sFood & Beverages5.78×
11QVCMovies & TV5.05×
12Weather forecastingHome & Garden4.19×
13Discount storesShopping3.72×
14FedExBusiness & Career3.56×
15Shopping mallsShopping3.00×
16Mortgage loansBusiness & Career2.76×
17PinterestInternet & Social Media2.43×
18Pizza HutFood & Beverages2.40×
19IKEAHome & Garden2.39×
20AirbnbTravel & Leisure2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoo Atlanta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoo Atlanta audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Convenience OrientationPREMIUM1.99×
Family OrientationCONSERVATISM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoo Atlanta audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.84×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zoo Atlanta have in United States?

Zoo Atlanta has an estimated audience of 386,236 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Zoo Atlanta fans?

64.8% of Zoo Atlanta fans are female, 35.2% are male, with an average age of 43.9 years.

03

Which brands do Zoo Atlanta fans like most?

Zoo Atlanta fans show strongest brand affinity for Gorilla (28.3×), Smart Communications (24.04×), and Atlanta Braves (8.07×) over the country average.

04

Where do Zoo Atlanta fans live in United States?

Zoo Atlanta fans in United States are most concentrated in Georgia (reach ~300K), Florida (reach ~20K), and North Carolina (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Zoo Atlanta fans also like?

Beyond Zoo Atlanta itself, the audience over-indexes on Smart Communications (24.04×), Atlanta Braves (8.07×), World of Coca-Cola (50.66×), and International education (13.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Zoo Atlanta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoo Atlanta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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