Rascasse Audience Intelligence

Lincoln Park Zoo Audience in United States

A data profile of the people who buy, follow and care about Lincoln Park Zoo in United States — modelled from more than twelve digital signal sources. Lincoln Park Zoo has an estimated audience of 391,595 people in United States.

#19among Zoo in United States#4682among POI in United States#3452in Travel & Leisure

The average Lincoln Park Zoo fan in United States is 41.2 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Michigan.

Top brand affinities include Mariano's, Stephen Hawking, Shedd Aquarium, with strongest over-indexing on Mariano's (187.46× the country average).

Demographically, the Lincoln Park Zoo audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lincoln Park Zoo fan in United States is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Mariano's.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lincoln Park Zoo profile in United States.

Audience size
392K
in United States
Gender
69.5%♀
30.5% male
Age
41.2
average years
Country rank
#42060
POI in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lincoln Park Zoo fans

69.5% are female, 30.5% are male, average age 41.2.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Lincoln Park Zoo audience in United States
MetricValue
Female69.5%
Male30.5%
Average age41.2
Estimated audience size391,595
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Lincoln Park Zoo audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3924%
40-4924%
50+21%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Lincoln Park Zoo audience comes from United States.

Worldwide audience distribution share by country for Lincoln Park Zoo
CountryShare
United States72.5%
Brazil3.4%
India3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lincoln Park Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Lincoln Park Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K29.66×
02Indiana~20K2.79×
03Wisconsin~10K1.67×
04Iowa~3K1.07×
05Michigan~10K0.99×
06Wyoming<1K0.85×
07North Dakota<1K0.73×
08South Dakota<1K0.71×
09Idaho~1K0.65×
10Nebraska~1K0.64×
11Alaska<1K0.58×
12Minnesota~3K0.53×
13Missouri~3K0.49×
14Montana<1K0.49×
15Delaware<1K0.49×
16Oklahoma~2K0.47×
17Kentucky~2K0.45×
18Connecticut~2K0.45×
19West Virginia<1K0.45×
20Rhode Island<1K0.45×
21Maine<1K0.44×
22Hawaii<1K0.43×
23New Hampshire<1K0.42×
24South Carolina~2K0.41×
25Kansas~1K0.41×
26Washington, District of Columbia<1K0.40×
27New Mexico<1K0.39×
28Ohio~5K0.38×
29Arkansas~1K0.37×
30Maryland~2K0.36×
31Mississippi~1K0.36×
32Tennessee~2K0.32×
33Louisiana~1K0.29×
34Utah~1K0.29×
35Colorado~2K0.28×
36Nevada~1K0.28×
37New York~6K0.27×
38Massachusetts~2K0.27×
39Alabama~1K0.27×
40Oregon~1K0.27×
41Washington~2K0.24×
42Arizona~2K0.24×
43Virginia~2K0.23×
44North Carolina~3K0.22×
45Georgia~3K0.22×
46Florida~6K0.21×
47Pennsylvania~3K0.21×
48New Jersey~2K0.21×
49Texas~7K0.20×
50California~7K0.17×
Fig. 06

Affinity by region

Affinity by region — Lincoln Park Zoo, United States
0.17×1.00×29.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lincoln Park Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lincoln Park Zoo audience
#·InterestCategoryAffinity×
01Mariano'sFood & Beverages187.46×
02Shedd AquariumTravel & Leisure57.35×
03Stephen HawkingBusiness & Career42.90×
04Frank Lloyd WrightHome & Garden27.11×
05Kate BosworthMovies & TV20.00×
06CubismArts & Culture20.00×
07Debbie HarryMusic & Radio19.92×
08Diego RiveraArts & Culture17.24×
09Chicago BlackhawksSports14.78×
10Georgia O'KeeffeArts & Culture14.44×
11Hugo WeavingMovies & TV13.55×
12Chicago White SoxSports11.67×
13Chicago Fire (TV series)Movies & TV10.47×
14Neil deGrasse TysonMovies & TV9.74×
15Jane GoodallPets & Animals8.35×
16Chicago CubsSports6.78×
17Yosemite National ParkTravel & Leisure6.25×
18Sustainable energyHome & Garden4.03×
19Renewable energyBusiness & Career3.54×
20Trader Joe'sShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lincoln Park Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lincoln Park Zoo audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.31×
PatriotismCONSERVATISM1.99×
SustainabilityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lincoln Park Zoo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.83×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lincoln Park Zoo have in United States?

Lincoln Park Zoo has an estimated audience of 391,595 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of Lincoln Park Zoo fans?

69.5% of Lincoln Park Zoo fans are female, 30.5% are male, with an average age of 41.2 years.

03

Which brands do Lincoln Park Zoo fans like most?

Lincoln Park Zoo fans show strongest brand affinity for Mariano's (187.46×), Stephen Hawking (42.9×), and Shedd Aquarium (57.35×) over the country average.

04

Where do Lincoln Park Zoo fans live in United States?

Lincoln Park Zoo fans in United States are most concentrated in Illinois (reach ~300K), Indiana (reach ~20K), and Michigan (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Lincoln Park Zoo fans also like?

Beyond Lincoln Park Zoo itself, the audience over-indexes on Stephen Hawking (42.9×), Shedd Aquarium (57.35×), Frank Lloyd Wright (27.11×), and Chicago Blackhawks (14.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Lincoln Park Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lincoln Park Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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