Lincoln Park Zoo Audience in United States

Lincoln Park Zoo has an estimated audience of 391,595 people in United States. 69.5% are female, 30.5% are male, average age 41.2. Top regions: Illinois, Indiana, Michigan. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Stephen Hawking, Chicago Cubs, Microblogging.

The average Lincoln Park Zoo fan in United States is 41.2 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Michigan. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Stephen Hawking, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Lincoln Park Zoo audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Lincoln Park Zoo fans

Demographic split for Lincoln Park Zoo audience in United States
MetricValue
Female69.5%
Male30.5%
Average age41.2
Estimated audience size391,595

Audience persona

The typical Lincoln Park Zoo fan in United States is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Lincoln Park Zoo in United States
RegionReachAffinity
Illinois293,69730.53×
Indiana27,1173.79×
Michigan13,2991.3×
Wisconsin13,1922.24×
California8,1840.19×
Texas7,9460.24×
Florida6,5910.25×
Ohio5,5410.46×
New York5,0010.23×
Iowa4,4331.37×
Missouri3,7790.6×
Minnesota3,6390.65×
North Carolina2,7890.24×
Pennsylvania2,7240.21×
Tennessee2,7140.35×
Georgia2,6280.22×
Kentucky2,6160.53×
Massachusetts2,2240.29×
Virginia2,1860.23×
New Jersey1,8530.19×
Washington1,8000.23×
Colorado1,7890.29×
Arizona1,6640.21×
Kansas1,2920.42×
Maryland1,2480.19×
Oklahoma1,1490.26×
South Carolina1,0800.18×
Louisiana1,0340.2×
Arkansas1,0050.31×
Alabama9580.18×
Nebraska9470.48×
Oregon8690.19×
Connecticut8490.22×
Nevada7440.2×
Mississippi7080.22×
Utah6830.19×
Washington, District of Columbia3690.31×
New Hampshire3340.22×
New Mexico2940.15×
South Dakota2820.31×
Idaho2760.14×
West Virginia2640.15×
Maine2580.18×
Hawaii2410.14×
North Dakota2350.29×
Rhode Island2310.19×
Montana1970.18×
Alaska1920.23×
Delaware1430.13×
Vermont1270.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lincoln Park Zoo audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Stephen Hawking21.32×Business & Career
Chicago Cubs9.93×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Frank Lloyd Wright28.49×Home & Garden
Jane Goodall13.21×Pets & Animals
Income tax13.19×Business & Career
Georgia O'Keeffe23.37×Arts & Culture
Chicago Blackhawks14.84×Sports
Shedd Aquarium39.48×Travel & Leisure
Golden Gate Bridge18.67×Travel & Leisure
Debbie Harry23.59×Music & Radio
Chicago White Sox10.97×Sports
Edvard Munch31.42×Arts & Culture
Jackson Pollock17.41×Arts & Culture
Charles, Prince of Wales18.87×Politics & Society
Chicago Bulls4.65×Sports
MSN2.66×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lincoln Park Zoo audience
TraitClusterScore
Community OrientationOPEN2.07
IndulgenceJOY1.56
SustainabilityBALANCE1.49
Urban LifestyleOPEN1.48
PatriotismCONSERVATISM1.48
Design AffinityPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Lincoln Park Zoo
CountryShare
United States72.8%
Brazil3.4%
India3.3%

See Lincoln Park Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Lincoln Park Zoo have in United States?

Lincoln Park Zoo has an estimated audience of 391,595 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Lincoln Park Zoo fans?

69.5% of Lincoln Park Zoo fans are female, 30.5% are male, with an average age of 41.2 years.

Which brands do Lincoln Park Zoo fans like most?

Lincoln Park Zoo fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Stephen Hawking (21.32×) over the country average.

Where do Lincoln Park Zoo fans live in United States?

Lincoln Park Zoo fans in United States are most concentrated in Illinois (reach 293,697), Indiana (reach 27,117), and Michigan (reach 13,299). These three regions account for the largest share of the active audience.

What other brands do Lincoln Park Zoo fans also like?

Beyond Lincoln Park Zoo itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Stephen Hawking (21.32×), Chicago Cubs (9.93×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lincoln Park Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.