Rascasse Audience Intelligence

Field Museum of Natural History Audience in United States

Name: Field Museum of Natural History — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Field Museum of Natural History in United States — modelled from more than twelve digital signal sources. Field Museum of Natural History has an estimated audience of 596,210 people in United States.

#44among Museum in United States #3313among POI in United States #308in Arts & Culture

The average Field Museum of Natural History fan in United States is 37.7 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Stephen Hawking, Shedd Aquarium, Babe Ruth, with strongest over-indexing on Stephen Hawking (41.98× the country average).

Demographically, the Field Museum of Natural History audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Field Museum of Natural History fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Stephen Hawking.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Field Museum of Natural History profile in United States.

Audience size

596K

in United States

Gender

52.0%♀

48.0% male

Age

37.7

average years

Country rank

#32946

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Field Museum of Natural History fans

52.0% are female, 48.0% are male, average age 37.7.

Fig. 02

Gender split

52.0%

Female

48.0%

Male

Demographic split for Field Museum of Natural History audience in United States
Metric	Value
Female	52.0%
Male	48.0%
Average age	37.7
Estimated audience size	596,210

Fig. 03

Age distribution

Age distribution of the Field Museum of Natural History audience in United States
Age bracket	Share	%
16-19		24%
20-29		19%
30-39		19%
40-49		19%
50+		18%

Fig. 04

Worldwide distribution

45.4%

of the worldwide Field Museum of Natural History audience comes from United States.

Worldwide audience distribution share by country for Field Museum of Natural History
Country	Share
United States	45.4%
India	10.6%
Brazil	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Field Museum of Natural History audience in United States is strongest.

Fig. 05

Top regions by affinity

Field Museum of Natural History fans by region: top regions in United States
#	Region	Reach	×
01	Illinois	~200K	12.19×
02	Indiana	~20K	2.27×
03	Wisconsin	~20K	1.76×
04	Michigan	~20K	1.30×
05	Iowa	~6K	1.28×
06	Missouri	~10K	1.15×
07	Vermont	~1K	1.13×
08	Alaska	~1K	1.10×
09	Minnesota	~9K	1.09×
10	South Dakota	~1K	1.08×
11	North Dakota	~1K	1.08×
12	Kansas	~5K	1.07×
13	Washington, District of Columbia	~2K	1.07×
14	Ohio	~20K	1.04×
15	Kentucky	~8K	1.04×
16	Montana	~2K	1.03×
17	Nebraska	~3K	1.01×
18	Rhode Island	~2K	0.99×
19	Maine	~2K	0.97×
20	West Virginia	~3K	0.96×
21	Delaware	~2K	0.96×
22	Hawaii	~2K	0.95×
23	New Hampshire	~2K	0.95×
24	New Mexico	~3K	0.94×
25	Idaho	~3K	0.94×
26	Arkansas	~5K	0.93×
27	Tennessee	~10K	0.91×
28	Oklahoma	~6K	0.91×
29	Mississippi	~4K	0.91×
30	Louisiana	~7K	0.86×
31	Oregon	~6K	0.86×
32	Connecticut	~5K	0.86×
33	Colorado	~8K	0.85×
34	Alabama	~7K	0.85×
35	Nevada	~5K	0.85×
36	Utah	~5K	0.85×
37	Massachusetts	~10K	0.84×
38	South Carolina	~7K	0.82×
39	Washington	~10K	0.80×
40	Virginia	~10K	0.79×
41	Maryland	~8K	0.79×
42	Arizona	~9K	0.76×
43	New York	~20K	0.72×
44	Pennsylvania	~10K	0.72×
45	North Carolina	~10K	0.72×
46	New Jersey	~10K	0.72×
47	Georgia	~10K	0.71×
48	Florida	~30K	0.69×
49	California	~40K	0.64×
50	Texas	~30K	0.62×

Affinity by region — Field Museum of Natural History, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Field Museum of Natural History audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Field Museum of Natural History audience
#	Interest	Category	×
01	Shedd Aquarium	Travel & Leisure	89.38×
02	Aquarium of the Pacific	Travel & Leisure	53.67×
03	Tower of London	Travel & Leisure	45.47×
04	Big Ben	Travel & Leisure	43.73×
05	Stephen Hawking	Business & Career	41.98×
06	Sarah Connor	Music & Radio	38.31×
07	Babe Ruth	Sports	29.32×
08	Christoph Waltz	Movies & TV	20.00×
09	Dave Grohl	Music & Radio	20.00×
10	American Museum of Natural History	Arts & Culture	18.35×
11	Art Institute of Chicago	Travel & Leisure	16.12×
12	Chicago Blackhawks	Sports	10.56×
13	Chicago White Sox	Sports	9.09×
14	Yosemite National Park	Travel & Leisure	6.81×
15	Chicago Cubs	Sports	4.73×
16	Sustainable energy	Home & Garden	4.39×
17	Renewable energy	Business & Career	4.04×
18	FedEx	Business & Career	3.68×
19	Trader Joe's	Shopping	2.75×
20	Mortgage loans	Business & Career	2.41×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Field Museum of Natural History audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Field Museum of Natural History audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.83×
Community Orientation	OPEN	1.79×
Sustainability	BALANCE	1.63×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Field Museum of Natural History audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.75×
Healthy Lifestyle	BALANCE	0.80×
Pet Ownership	JOY	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Field Museum of Natural History have in United States?

Field Museum of Natural History has an estimated audience of 596,210 people in United States, concentrated in Illinois and California.

What is the gender split and age of Field Museum of Natural History fans?

52.0% of Field Museum of Natural History fans are female, 48.0% are male, with an average age of 37.7 years.

Which brands do Field Museum of Natural History fans like most?

Field Museum of Natural History fans show strongest brand affinity for Stephen Hawking (41.98×), Shedd Aquarium (89.38×), and Babe Ruth (29.32×) over the country average.

Where do Field Museum of Natural History fans live in United States?

Field Museum of Natural History fans in United States are most concentrated in Illinois (reach ~200K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Field Museum of Natural History fans also like?

Beyond Field Museum of Natural History itself, the audience over-indexes on Shedd Aquarium (89.38×), Babe Ruth (29.32×), Sarah Connor (38.31×), and Christoph Waltz (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

Museum of Modern Art (7,444,687)
British Museum (6,534,849)
Metropolitan Museum of Art (5,185,120)
Saatchi Gallery (3,737,632)
Children's museum (3,053,138)

See Field Museum of Natural History audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Field Museum of Natural History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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