Field Museum of Natural History Audience in United States
Field Museum of Natural History has an estimated audience of 596,210 people in United States. 52.0% are female, 48.0% are male, average age 37.7. Top regions: Illinois, California, Indiana. Top brand affinities: Hibachi, Kamen Rider Kuuga, Nebraska Cornhuskers football, Steampunk, Elsword.
The average Field Museum of Natural History fan in United States is 37.7 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Indiana. Top brand affinities include Hibachi, Kamen Rider Kuuga, Nebraska Cornhuskers football, with strongest over-indexing on Hibachi (23.49× the country average). Demographically, the Field Museum of Natural History audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Field Museum of Natural History fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 37.7 |
| Estimated audience size | 596,210 |
Audience persona
The typical Field Museum of Natural History fan in United States is balanced, around 37.7 years old, with strong Community Orientation tendencies and a notable affinity for Hibachi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 72,435 | 3.65× |
| California | 44,774 | 0.68× |
| Indiana | 34,459 | 3.16× |
| Texas | 32,023 | 0.62× |
| Florida | 26,623 | 0.66× |
| New York | 25,718 | 0.77× |
| Michigan | 25,664 | 1.65× |
| Ohio | 23,027 | 1.25× |
| Wisconsin | 21,809 | 2.43× |
| Missouri | 14,134 | 1.47× |
| Pennsylvania | 12,594 | 0.63× |
| Minnesota | 11,514 | 1.35× |
| Tennessee | 11,455 | 0.96× |
| Virginia | 10,724 | 0.74× |
| North Carolina | 10,681 | 0.6× |
| Georgia | 10,220 | 0.56× |
| Massachusetts | 9,862 | 0.84× |
| Kentucky | 9,392 | 1.26× |
| Iowa | 8,978 | 1.83× |
| Washington | 8,771 | 0.73× |
| Colorado | 7,894 | 0.84× |
| New Jersey | 7,700 | 0.51× |
| Kansas | 6,350 | 1.35× |
| Maryland | 6,016 | 0.59× |
| Oklahoma | 5,695 | 0.86× |
| Oregon | 5,083 | 0.74× |
| South Carolina | 4,716 | 0.53× |
| Louisiana | 4,568 | 0.59× |
| Arkansas | 4,092 | 0.83× |
| Connecticut | 3,771 | 0.63× |
| Nebraska | 3,422 | 1.14× |
| Arizona | 3,341 | 0.27× |
| Nevada | 2,925 | 0.51× |
| Utah | 2,526 | 0.47× |
| Washington, District of Columbia | 2,483 | 1.39× |
| Mississippi | 2,480 | 0.5× |
| New Mexico | 2,231 | 0.75× |
| Alabama | 1,906 | 0.23× |
| West Virginia | 1,901 | 0.68× |
| Idaho | 1,756 | 0.59× |
| Alaska | 1,752 | 1.37× |
| Montana | 1,654 | 1× |
| South Dakota | 1,633 | 1.18× |
| New Hampshire | 1,567 | 0.67× |
| Hawaii | 1,548 | 0.6× |
| Rhode Island | 1,513 | 0.8× |
| North Dakota | 1,467 | 1.2× |
| Wyoming | 1,420 | 1.61× |
| Maine | 1,396 | 0.65× |
| Vermont | 1,374 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hibachi | 23.49× | Food & Beverages |
| Kamen Rider Kuuga | 73.34× | Movies & TV |
| Nebraska Cornhuskers football | 8.02× | Sports |
| Steampunk | 9.22× | Fashion & Accessoires |
| Elsword | 24.6× | Games |
| Tuscany | 10.33× | Travel & Leisure |
| Kevin Harrington (entrepreneur) | 42.54× | Business & Career |
| Justice | 2.28× | Politics & Society |
| Home staging | 3.73× | Home & Garden |
| Urban horticulture | 2.04× | Home & Garden |
| Google Home | 3.53× | Technology & Electronics |
| Wok | 3.53× | Food & Beverages |
| Nipsey Hussle | 2.96× | Music & Radio |
| Goop | 2.71× | Internet & Social Media |
| Vocal harmony | 2.19× | Music & Radio |
| Eden Lake | 3.76× | Movies & TV |
| Winemaking | 2.02× | Food & Beverages |
| Corona (band) | 2.44× | Music & Radio |
| headspace | 3.95× | Health |
| Cleveland Clinic | 2.4× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.67 |
| Extroversion | THRILL | 1.49 |
| Urban Lifestyle | OPEN | 1.41 |
| Indulgence | JOY | 1.4 |
| Travelling | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.4% |
| India | 10.6% |
| Brazil | 5.7% |
See Field Museum of Natural History audiences in other countries
- Field Museum of Natural History — Germany
- Field Museum of Natural History — United Kingdom
- Field Museum of Natural History — France
- Field Museum of Natural History — Italy
- Field Museum of Natural History — Spain
- Field Museum of Natural History — Brazil
- Field Museum of Natural History — Japan
- Field Museum of Natural History — South Korea
- Field Museum of Natural History — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does Field Museum of Natural History have in United States?
Field Museum of Natural History has an estimated audience of 596,210 people in United States, concentrated in Illinois and California.
What is the gender split and age of Field Museum of Natural History fans?
52.0% of Field Museum of Natural History fans are female, 48.0% are male, with an average age of 37.7 years.
Which brands do Field Museum of Natural History fans like most?
Field Museum of Natural History fans show strongest brand affinity for Hibachi (23.49×), Kamen Rider Kuuga (73.34×), and Nebraska Cornhuskers football (8.02×) over the country average.
Where do Field Museum of Natural History fans live in United States?
Field Museum of Natural History fans in United States are most concentrated in Illinois (reach 72,435), California (reach 44,774), and Indiana (reach 34,459). These three regions account for the largest share of the active audience.
What other brands do Field Museum of Natural History fans also like?
Beyond Field Museum of Natural History itself, the audience over-indexes on Kamen Rider Kuuga (73.34×), Nebraska Cornhuskers football (8.02×), Steampunk (9.22×), and Elsword (24.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Field Museum of Natural History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.