San Diego Natural History Museum Audience in United States

San Diego Natural History Museum has an estimated audience of 313,872 people in United States. 49.6% are female, 50.4% are male, average age 35.1. Top regions: California, Arizona, Texas. Top brand affinities: Stephen Hawking, Planet Terror, Aquarium of the Pacific, Sydney Opera House, Alex Morgan.

The average San Diego Natural History Museum fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Stephen Hawking, Planet Terror, Aquarium of the Pacific, with strongest over-indexing on Stephen Hawking (29.22× the country average). Demographically, the San Diego Natural History Museum audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of San Diego Natural History Museum fans

Demographic split for San Diego Natural History Museum audience in United States
MetricValue
Female49.6%
Male50.4%
Average age35.1
Estimated audience size313,872

Audience persona

The typical San Diego Natural History Museum fan in United States is balanced, around 35.1 years old, with strong Travelling tendencies and a notable affinity for Stephen Hawking.

Top regions in United States

Top regions ranked by reach for San Diego Natural History Museum in United States
RegionReachAffinity
California235,40521.39×
Arizona11,9201.86×
Texas11,5680.43×
Washington8,6051.37×
Nevada6,1122.01×
New York5,9080.34×
Florida4,7530.22×
Oregon4,3601.21×
Virginia3,5670.47×
Illinois3,4840.33×
Colorado3,4160.69×
Georgia2,7080.28×
Utah2,4520.87×
Massachusetts2,4230.39×
Pennsylvania2,3550.22×
Minnesota2,2370.5×
North Carolina2,2040.23×
New Jersey2,1590.27×
Hawaii2,1151.57×
Ohio2,0520.21×
Michigan1,9950.24×
Wisconsin1,7010.36×
Idaho1,5961.01×
Missouri1,5470.31×
Tennessee1,5440.25×
Maryland1,5150.28×
Iowa1,4180.55×
New Mexico1,3430.85×
Indiana1,2360.22×
Kansas1,2360.5×
Oklahoma1,1740.34×
Connecticut9430.3×
South Carolina8990.19×
Louisiana8410.21×
Wyoming8121.75×
Mississippi8110.31×
Alabama7830.18×
Kentucky7510.19×
Arkansas7200.28×
Montana6790.78×
West Virginia6690.46×
Alaska6680.99×
Nebraska5850.37×
South Dakota5750.79×
Washington, District of Columbia5740.61×
North Dakota5590.87×
New Hampshire5510.45×
Rhode Island5320.53×
Maine5320.47×
Vermont5240.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego Natural History Museum audience
BrandAffinityCategory
Stephen Hawking29.22×Business & Career
Planet Terror94.88×Movies & TV
Aquarium of the Pacific99.62×Travel & Leisure
Sydney Opera House57.9×Arts & Culture
Alex Morgan47.51×Sports
Kia Sportage29.4×Cars & Mobility
Shedd Aquarium47.93×Travel & Leisure
Dollywood23.77×Travel & Leisure
San Diego Zoo22.21×Travel & Leisure
Musée d'Orsay59.3×Arts & Culture
Rugby sevens24×Sports
Soldier Field37.11×Sports
Dave Grohl20×Music & Radio
Honda HR-V19.6×Cars & Mobility
Disneyland3.64×Travel & Leisure
Halloween Horror Nights10.53×Movies & TV
San Diego Padres8.1×Sports
SeaWorld San Diego13.26×Travel & Leisure
Eddie Van Halen13.84×Music & Radio
Pre-school playgroup21.46×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego Natural History Museum audience
TraitClusterScore
TravellingTHRILL1.72
SustainabilityBALANCE1.52
PatriotismCONSERVATISM1.48
ExtroversionTHRILL1.43
Early Adopter MentalityPOWER1.41
MindfulnessBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for San Diego Natural History Museum
CountryShare
United States26.6%
Japan15.6%
India9.7%

See San Diego Natural History Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does San Diego Natural History Museum have in United States?

San Diego Natural History Museum has an estimated audience of 313,872 people in United States, concentrated in California and Arizona.

What is the gender split and age of San Diego Natural History Museum fans?

49.6% of San Diego Natural History Museum fans are female, 50.4% are male, with an average age of 35.1 years.

Which brands do San Diego Natural History Museum fans like most?

San Diego Natural History Museum fans show strongest brand affinity for Stephen Hawking (29.22×), Planet Terror (94.88×), and Aquarium of the Pacific (99.62×) over the country average.

Where do San Diego Natural History Museum fans live in United States?

San Diego Natural History Museum fans in United States are most concentrated in California (reach 235,405), Arizona (reach 11,920), and Texas (reach 11,568). These three regions account for the largest share of the active audience.

What other brands do San Diego Natural History Museum fans also like?

Beyond San Diego Natural History Museum itself, the audience over-indexes on Planet Terror (94.88×), Aquarium of the Pacific (99.62×), Sydney Opera House (57.9×), and Alex Morgan (47.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Natural History Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.