Rascasse Audience Intelligence

San Diego Natural History Museum Audience in United States

A data profile of the people who buy, follow and care about San Diego Natural History Museum in United States — modelled from more than twelve digital signal sources. San Diego Natural History Museum has an estimated audience of 313,872 people in United States.

#83among Museum in United States#5544among POI in United States#464in Arts & Culture

The average San Diego Natural History Museum fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Stephen Hawking, Aquarium of the Pacific, Babe Ruth, with strongest over-indexing on Stephen Hawking (53.56× the country average).

Demographically, the San Diego Natural History Museum audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego Natural History Museum fan in United States is balanced, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Stephen Hawking.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego Natural History Museum profile in United States.

Audience size
314K
in United States
Gender
49.6%♀
50.4% male
Age
35.1
average years
Country rank
#47216
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Diego Natural History Museum fans

49.6% are female, 50.4% are male, average age 35.1.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for San Diego Natural History Museum audience in United States
MetricValue
Female49.6%
Male50.4%
Average age35.1
Estimated audience size313,872
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the San Diego Natural History Museum audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

26.6%

of the worldwide San Diego Natural History Museum audience comes from United States.

Worldwide audience distribution share by country for San Diego Natural History Museum
CountryShare
United States26.6%
Japan15.6%
India9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego Natural History Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego Natural History Museum fans by region: top regions in United States
#RegionReachAffinity×
01California~200K24.62×
02Arizona~10K1.76×
03Nevada~5K1.60×
04Hawaii~2K1.25×
05Washington~7K1.16×
06Oregon~4K1.08×
07Idaho~2K0.99×
08Alaska<1K0.98×
09Vermont<1K0.96×
10Utah~3K0.95×
11North Dakota<1K0.95×
12Montana<1K0.93×
13South Dakota<1K0.93×
14New Mexico~1K0.92×
15Rhode Island<1K0.89×
16Delaware<1K0.89×
17West Virginia~1K0.88×
18Maine<1K0.88×
19New Hampshire~1K0.87×
20Washington, District of Columbia<1K0.87×
21Mississippi~2K0.85×
22Nebraska~1K0.84×
23Arkansas~2K0.83×
24Kentucky~3K0.79×
25Iowa~2K0.79×
26Kansas~2K0.79×
27Alabama~3K0.77×
28Oklahoma~3K0.77×
29Louisiana~3K0.76×
30Colorado~4K0.75×
31Connecticut~2K0.75×
32South Carolina~3K0.73×
33Minnesota~3K0.69×
34Indiana~4K0.68×
35Missouri~3K0.68×
36Wisconsin~3K0.68×
37Tennessee~4K0.66×
38Maryland~3K0.64×
39Massachusetts~4K0.63×
40Virginia~5K0.61×
41Michigan~5K0.59×
42New Jersey~5K0.57×
43Ohio~5K0.56×
44North Carolina~5K0.56×
45Georgia~5K0.55×
46Pennsylvania~6K0.53×
47Illinois~6K0.53×
48Texas~10K0.48×
49New York~8K0.46×
50Florida~9K0.43×
Fig. 06

Affinity by region

Affinity by region — San Diego Natural History Museum, United States
0.43×1.00×24.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego Natural History Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego Natural History Museum audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure156.11×
02Soldier FieldSports76.30×
03Shedd AquariumTravel & Leisure72.55×
04Planet TerrorMovies & TV69.92×
05Sydney Opera HouseArts & Culture64.41×
06Tower of LondonTravel & Leisure61.51×
07Big BenTravel & Leisure59.14×
08Stephen HawkingBusiness & Career53.56×
09Sarah ConnorMusic & Radio45.43×
10American Museum of Natural HistoryArts & Culture40.93×
11Babe RuthSports39.66×
12Lambeau FieldSports37.26×
13DollywoodTravel & Leisure27.96×
14Wrigley FieldSports27.89×
15Art NouveauArts & Culture27.82×
16San Diego ZooTravel & Leisure23.39×
17Rugby sevensSports21.97×
18Dave GrohlMusic & Radio20.00×
19Grand Teton National ParkTravel & Leisure18.92×
20Eddie Van HalenMusic & Radio14.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego Natural History Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Diego Natural History Museum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
SpiritualityBALANCE2.01×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Diego Natural History Museum audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Diego Natural History Museum have in United States?

San Diego Natural History Museum has an estimated audience of 313,872 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Diego Natural History Museum fans?

49.6% of San Diego Natural History Museum fans are female, 50.4% are male, with an average age of 35.1 years.

03

Which brands do San Diego Natural History Museum fans like most?

San Diego Natural History Museum fans show strongest brand affinity for Stephen Hawking (53.56×), Aquarium of the Pacific (156.11×), and Babe Ruth (39.66×) over the country average.

04

Where do San Diego Natural History Museum fans live in United States?

San Diego Natural History Museum fans in United States are most concentrated in California (reach ~200K), Texas (reach ~10K), and Arizona (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do San Diego Natural History Museum fans also like?

Beyond San Diego Natural History Museum itself, the audience over-indexes on Aquarium of the Pacific (156.11×), Babe Ruth (39.66×), Sydney Opera House (64.41×), and Shedd Aquarium (72.55×) compared to the United States average.

Appendix

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See San Diego Natural History Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Natural History Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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