Sydney Opera House Audience in United States

Sydney Opera House logo

Sydney Opera House has an estimated audience of 784,567 people in United States. 55.6% are female, 44.4% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: john mellencamp, Adam McKay, Andalusian classical music, Opera Australia, Royal Opera House.

The average Sydney Opera House fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include john mellencamp, Adam McKay, Andalusian classical music, with strongest over-indexing on john mellencamp (263.06× the country average). Demographically, the Sydney Opera House audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Opera house

Demographics of Sydney Opera House fans

Demographic split for Sydney Opera House audience in United States
MetricValue
Female55.6%
Male44.4%
Average age38.0
Estimated audience size784,567

Audience persona

The typical Sydney Opera House fan in United States is more female, around 38.0 years old, with strong Travelling tendencies and a notable affinity for john mellencamp.

Top regions in United States

Top regions ranked by reach for Sydney Opera House in United States
RegionReachAffinity
California114,4421.33×
Texas71,2431.06×
Florida49,7670.94×
New York43,7721×
Illinois25,6020.98×
Pennsylvania25,1700.95×
Georgia22,5310.93×
Washington22,1571.41×
Ohio21,0910.87×
North Carolina20,9410.89×
Virginia20,1951.06×
New Jersey17,9130.9×
Arizona17,7301.11×
Michigan17,5950.86×
Massachusetts17,0241.1×
Colorado14,7641.19×
Tennessee13,5470.86×
Indiana12,7360.89×
Missouri12,6801×
Minnesota12,6761.13×
Maryland12,0780.9×
Oregon11,3661.26×
Wisconsin11,1890.95×
Utah10,3041.47×
South Carolina9,9900.85×
Alabama8,9600.82×
Hawaii8,1882.43×
Nevada7,9441.05×
Louisiana7,8910.78×
Kentucky7,8450.8×
Oklahoma7,5510.87×
Connecticut7,4890.95×
Kansas6,3351.02×
Iowa6,1350.95×
Arkansas5,2610.81×
Mississippi4,7040.73×
Idaho4,5781.16×
Nebraska3,5440.9×
New Mexico3,5260.9×
Washington, District of Columbia3,2091.36×
New Hampshire3,1891.03×
West Virginia2,5060.69×
Maine2,4310.86×
Montana2,2521.03×
Rhode Island2,0710.83×
Alaska1,7731.06×
North Dakota1,5660.97×
South Dakota1,4310.79×
Delaware1,3540.63×
Vermont1,3040.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sydney Opera House audience
BrandAffinityCategory
john mellencamp263.06×Music & Radio
Adam McKay195.74×Movies & TV
Andalusian classical music192.73×Music & Radio
Opera Australia236.24×Arts & Culture
Royal Opera House134.28×Arts & Culture
Minnie Driver65.28×Movies & TV
Royal Philharmonic Orchestra201.72×Arts & Culture
20th-century classical music105.51×Music & Radio
Melbourne Symphony Orchestra134.46×Music & Radio
Bitexco Financial Tower274.24×Travel & Leisure
Mariinsky Theatre Orchestra247.24×Arts & Culture
Boston Philharmonic Orchestra225×Arts & Culture
Deutsche Oper Berlin267.91×Travel & Leisure
Los Angeles Opera211.56×Arts & Culture
Florida Grand Opera227.86×Arts & Culture
Arizona Opera209.44×Arts & Culture
San Diego Opera220.06×Arts & Culture
Hindustani classical music85.12×Music & Radio
Opera Philadelphia232.02×Arts & Culture
London Symphony Orchestra133.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sydney Opera House audience
TraitClusterScore
TravellingTHRILL2.73
Quality AwarenessPREMIUM2.03
TraditionCONSERVATISM1.72
MindfulnessBALANCE1.57
Urban LifestyleOPEN1.53
SustainabilityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Sydney Opera House
CountryShare
Australia28.6%
United States12.6%
China6.2%

See Sydney Opera House audiences in other countries

More Opera house audiences in United States

Frequently asked questions

How many fans does Sydney Opera House have in United States?

Sydney Opera House has an estimated audience of 784,567 people in United States, concentrated in California and Texas.

What is the gender split and age of Sydney Opera House fans?

55.6% of Sydney Opera House fans are female, 44.4% are male, with an average age of 38.0 years.

Which brands do Sydney Opera House fans like most?

Sydney Opera House fans show strongest brand affinity for john mellencamp (263.06×), Adam McKay (195.74×), and Andalusian classical music (192.73×) over the country average.

Where do Sydney Opera House fans live in United States?

Sydney Opera House fans in United States are most concentrated in California (reach 114,442), Texas (reach 71,243), and Florida (reach 49,767). These three regions account for the largest share of the active audience.

What other brands do Sydney Opera House fans also like?

Beyond Sydney Opera House itself, the audience over-indexes on Adam McKay (195.74×), Andalusian classical music (192.73×), Opera Australia (236.24×), and Royal Opera House (134.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sydney Opera House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.