Rascasse Audience Intelligence

john mellencamp Audience in United States

john mellencamp has an estimated audience of 2.2M people in United States.

#39among Rock in United States#2255among people in United States#1278in Music & Radio

The average john mellencamp fan in United States is 43.6 years old, balanced, and lives primarily in California.

By number of fans, john mellencamp ranks #39 among the 1309 objects in Rock in United States — 1.2× the group median.

Its fans are 0.9 years older than the group average of 42.7.

Women make up 48.0% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 1308 objects in Rock, john mellencamp fans stand out for their interest in Sydney Opera House, Cat Stevens and Annie Lennox.

Most fans live in California, Indiana, Florida.

Top affinities include Sydney Opera House, Cat Stevens, Annie Lennox, with strongest over-indexing on Sydney Opera House (263.06× the country average).

Demographically, the john mellencamp audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical john mellencamp fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Sydney Opera House.

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
48.0%♀
52.0% male
Age
43.6
average years
Country rank
#13448
among all objects in United States
Fig. 01

Search interest · 12-month trend

+105%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of john mellencamp fans

48.0% are female, 52.0% are male, average age 43.6.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for john mellencamp audience in United States
MetricValue
Female48.0%
Male52.0%
Average age43.6
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the john mellencamp audience in United States
Age bracketShare%
16-2419%
25-3412%
35-4414%
45-5424%
55+32%
Fig. 04

Worldwide distribution

79.9%

of the worldwide john mellencamp audience comes from United States.

Worldwide audience distribution share by country for john mellencamp
CountryShare
United States79.9%
Canada6.5%
Australia3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

john mellencamp fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K3.54×
02Minnesota~60K1.65×
03Kentucky~40K1.39×
04Ohio~100K1.34×
05Michigan~80K1.23×
06Wisconsin~50K1.23×
07New Hampshire~10K1.21×
08Illinois~100K1.19×
09Missouri~50K1.16×
10Maine~10K1.14×
11Pennsylvania~100K1.13×
12Iowa~20K1.09×
13Montana~8K1.09×
14Kansas~20K1.07×
15Rhode Island~8K1.07×
16Massachusetts~50K1.06×
17Connecticut~30K1.06×
18North Dakota~5K1.06×
19West Virginia~10K1.05×
20Vermont~4K1.05×
21Nebraska~10K1.02×
22South Dakota~6K1.02×
23New Jersey~60K0.99×
24Arizona~50K0.99×
25South Carolina~40K0.99×
26Delaware~6K0.96×
27Tennessee~50K0.95×
28Colorado~40K0.93×
29Oregon~30K0.93×
30North Carolina~70K0.90×
31New York~100K0.89×
32Florida~100K0.88×
33New Mexico~10K0.86×
34Idaho~10K0.86×
35Oklahoma~20K0.85×
36Virginia~50K0.82×
37Alabama~30K0.80×
38Washington~40K0.79×
39Arkansas~20K0.79×
40Alaska~4K0.77×
41Nevada~20K0.76×
42Maryland~30K0.75×
43Georgia~60K0.74×
44Louisiana~20K0.72×
45Washington, District of Columbia~3K0.70×
46California~200K0.69×
47Utah~10K0.67×
48Mississippi~10K0.67×
49Hawaii~6K0.67×
50Texas~90K0.60×
Fig. 06

Affinity by region

Affinity by region — john mellencamp, United States
0.60×1.00×3.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the john mellencamp audience vs. the country average
#·InterestCategoryAffinity×
01Sydney Opera HouseArts & Culture263.06×
02Cat StevensMusic & Radio38.99×
03Annie LennoxMusic & Radio23.90×
04Neil DiamondMusic & Radio16.30×
05Scorpions (band)Music & Radio13.29×
06Billy JoelMusic & Radio12.24×
07Phil CollinsMusic & Radio11.36×
08Bruce SpringsteenMusic & Radio7.83×
09QVCShopping6.74×
10Weather forecastingHome & Garden6.56×
11The Beach BoysMusic & Radio6.31×
12Sustainable energyHome & Garden5.27×
13Renewable energyBusiness & Career4.73×
14FedExBusiness & Career4.51×
15Mortgage loansBusiness & Career3.19×
16Discount storesShopping2.93×
17Britney SpearsMusic & Radio2.57×
18PinterestInternet & Social Media2.42×
19SubwayFood & Beverages2.37×
20Dolly PartonMusic & Radio2.31×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the john mellencamp audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the john mellencamp audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
Convenience OrientationPREMIUM1.99×
SustainabilityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the john mellencamp audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Rock audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in john mellencamp over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/john-mellencamp-14452” · Methodology