Rascasse Audience Intelligence

john mellencamp Audience in United States

A data profile of the people who buy, follow and care about john mellencamp in United States — modelled from more than twelve digital signal sources. john mellencamp has an estimated audience of 1,471,004 people in United States.

#106among Rock in United States#3634among Person in United States#2167in Music & Radio

The average john mellencamp fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Indiana, Florida.

Top brand affinities include Sydney Opera House, Cat Stevens, Neil Diamond, with strongest over-indexing on Sydney Opera House (263.06× the country average).

Demographically, the john mellencamp audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical john mellencamp fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Sydney Opera House.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the john mellencamp profile in United States.

Audience size
1.5M
in United States
Gender
48.0%♀
52.0% male
Age
42.8
average years
Country rank
#18029
Person in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of john mellencamp fans

48.0% are female, 52.0% are male, average age 42.8.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for john mellencamp audience in United States
MetricValue
Female48.0%
Male52.0%
Average age42.8
Estimated audience size1,471,004
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the john mellencamp audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3914%
40-4924%
50+32%
Fig. 04

Worldwide distribution

77.8%

of the worldwide john mellencamp audience comes from United States.

Worldwide audience distribution share by country for john mellencamp
CountryShare
United States77.8%
Canada6.3%
Australia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the john mellencamp audience in United States is strongest.

Fig. 05

Top regions by affinity

john mellencamp fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K3.54×
02Minnesota~40K1.65×
03Kentucky~30K1.39×
04Ohio~60K1.34×
05Michigan~50K1.23×
06Wisconsin~30K1.23×
07New Hampshire~7K1.21×
08Illinois~60K1.19×
09Missouri~30K1.16×
10Maine~6K1.14×
11Pennsylvania~60K1.13×
12Iowa~10K1.09×
13Montana~5K1.09×
14Kansas~10K1.07×
15Rhode Island~5K1.07×
16Massachusetts~30K1.06×
17Connecticut~20K1.06×
18North Dakota~3K1.06×
19West Virginia~7K1.05×
20Vermont~3K1.05×
21Nebraska~8K1.02×
22South Dakota~4K1.02×
23New Jersey~40K0.99×
24Arizona~30K0.99×
25South Carolina~20K0.99×
26Delaware~4K0.96×
27Tennessee~30K0.95×
28Colorado~20K0.93×
29Oregon~20K0.93×
30North Carolina~40K0.90×
31New York~80K0.89×
32Florida~90K0.88×
33New Mexico~7K0.86×
34Idaho~7K0.86×
35Oklahoma~10K0.85×
36Virginia~30K0.82×
37Alabama~20K0.80×
38Washington~20K0.79×
39Arkansas~10K0.79×
40Alaska~2K0.77×
41Nevada~10K0.76×
42Maryland~20K0.75×
43Georgia~30K0.74×
44Louisiana~10K0.72×
45Washington, District of Columbia~3K0.70×
46California~100K0.69×
47Utah~9K0.67×
48Mississippi~8K0.67×
49Hawaii~4K0.67×
50Texas~80K0.60×
Fig. 06

Affinity by region

Affinity by region — john mellencamp, United States
0.60×1.00×3.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the john mellencamp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for john mellencamp audience
#·InterestCategoryAffinity×
01Sydney Opera HouseArts & Culture263.06×
02Cat StevensMusic & Radio38.99×
03Annie LennoxMusic & Radio23.90×
04Neil DiamondMusic & Radio16.30×
05Scorpions (band)Music & Radio13.29×
06Billy JoelMusic & Radio12.24×
07Phil CollinsMusic & Radio11.36×
08Bruce SpringsteenMusic & Radio7.83×
09Bob DylanMusic & Radio7.06×
10QVCMovies & TV6.74×
11Weather forecastingHome & Garden6.56×
12The Beach BoysMusic & Radio6.31×
13Sustainable energyHome & Garden5.27×
14Renewable energyBusiness & Career4.73×
15FedExBusiness & Career4.51×
16Mortgage loansBusiness & Career3.19×
17Discount storesShopping2.93×
18PinterestInternet & Social Media2.42×
19SubwayFood & Beverages2.37×
20Country musicMusic & Radio1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the john mellencamp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by john mellencamp audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
Convenience OrientationPREMIUM1.99×
SustainabilityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by john mellencamp audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does john mellencamp have in United States?

john mellencamp has an estimated audience of 1,471,004 people in United States, concentrated in California and Indiana.

02

What is the gender split and age of john mellencamp fans?

48.0% of john mellencamp fans are female, 52.0% are male, with an average age of 42.8 years.

03

Which brands do john mellencamp fans like most?

john mellencamp fans show strongest brand affinity for Sydney Opera House (263.06×), Cat Stevens (38.99×), and Neil Diamond (16.3×) over the country average.

04

Where do john mellencamp fans live in United States?

john mellencamp fans in United States are most concentrated in California (reach ~100K), Indiana (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do john mellencamp fans also like?

Beyond john mellencamp itself, the audience over-indexes on Cat Stevens (38.99×), Neil Diamond (16.3×), Billy Joel (12.24×), and QVC (6.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See john mellencamp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for john mellencamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →