john mellencamp Audience in United States

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john mellencamp has an estimated audience of 1,513,369 people in United States. 48.0% are female, 52.0% are male, average age 42.8. Top regions: California, Indiana, Texas. Top brand affinities: Israel, Alaska, Étienne Tshisekedi, Elsword, Whataburger.

The average john mellencamp fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Indiana, Texas. Top brand affinities include Israel, Alaska, Étienne Tshisekedi, with strongest over-indexing on Israel (3.46× the country average). Demographically, the john mellencamp audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of john mellencamp fans

Demographic split for john mellencamp audience in United States
MetricValue
Female48.0%
Male52.0%
Average age42.8
Estimated audience size1,513,369

Audience persona

The typical john mellencamp fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for john mellencamp in United States
RegionReachAffinity
California124,8420.75×
Indiana102,5673.71×
Texas85,6690.66×
Florida78,9380.77×
New York72,1100.85×
Illinois62,2371.23×
Ohio62,1411.33×
Pennsylvania56,0031.1×
North Carolina45,3781×
Michigan44,7281.13×
Georgia38,7290.83×
Tennessee32,9961.09×
New Jersey32,8110.85×
Missouri31,2701.28×
Washington29,8700.98×
Virginia29,5830.8×
Wisconsin27,8391.22×
Massachusetts27,6080.93×
Minnesota26,5001.22×
Kentucky25,9221.37×
South Carolina24,9271.09×
Arizona24,6550.8×
Alabama22,0131.04×
Colorado19,8880.83×
Maryland17,0890.66×
Iowa15,3901.23×
Oklahoma15,1250.9×
Oregon15,0260.87×
Louisiana14,2220.73×
Connecticut13,6190.9×
Arkansas12,5581.01×
Nebraska11,2861.49×
Utah11,0540.82×
Kansas10,4380.88×
Nevada9,6060.66×
Idaho9,5281.26×
Mississippi8,4440.68×
New Hampshire8,0211.35×
West Virginia7,0941.01×
Maine5,9831.1×
New Mexico5,1880.68×
Rhode Island4,2760.89×
Montana3,9810.95×
Washington, District of Columbia3,5780.79×
Hawaii3,2100.49×
Delaware3,1840.76×
South Dakota3,1380.9×
North Dakota2,7210.88×
Vermont2,3670.89×
Alaska2,0070.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for john mellencamp audience
BrandAffinityCategory
Israel3.46×Travel & Leisure
Alaska2×Travel & Leisure
Étienne Tshisekedi153.09×Politics & Society
Elsword14.61×Games
Whataburger1.52×Food & Beverages
Home staging4.08×Home & Garden
Pillow1.63×Home & Garden
Home Delivery2.31×Food & Beverages
Sinaloa2.64×Travel & Leisure
Columbia, Missouri6.49×Travel & Leisure
Nebraska1.71×Travel & Leisure
Monogram2.36×Home & Garden
Corona (band)3.13×Music & Radio
Reid Hoffman4.78×Business & Career
Google Analytics2.52×Internet & Social Media
Girolando cattle12.31×Pets & Animals
Captain America (1990 film)1.94×Movies & TV
Cam Ward1.61×Sports
Glue logic4.17×Technology & Electronics
ABC 7 Chicago1.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by john mellencamp audience
TraitClusterScore
PatriotismCONSERVATISM1.52
TravellingTHRILL1.23
Community OrientationOPEN1.17
TraditionCONSERVATISM1.16
IndividualismJOY1.12
DIY MentalityTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for john mellencamp
CountryShare
United States78.7%
Canada6.4%
Australia3.4%

See john mellencamp audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does john mellencamp have in United States?

john mellencamp has an estimated audience of 1,513,369 people in United States, concentrated in California and Indiana.

What is the gender split and age of john mellencamp fans?

48.0% of john mellencamp fans are female, 52.0% are male, with an average age of 42.8 years.

Which brands do john mellencamp fans like most?

john mellencamp fans show strongest brand affinity for Israel (3.46×), Alaska (2×), and Étienne Tshisekedi (153.09×) over the country average.

Where do john mellencamp fans live in United States?

john mellencamp fans in United States are most concentrated in California (reach 124,842), Indiana (reach 102,567), and Texas (reach 85,669). These three regions account for the largest share of the active audience.

What other brands do john mellencamp fans also like?

Beyond john mellencamp itself, the audience over-indexes on Alaska (2×), Étienne Tshisekedi (153.09×), Elsword (14.61×), and Whataburger (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for john mellencamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.