Hindustani classical music Audience in United States

Hindustani classical music has an estimated audience of 1,174,697 people in United States. 63.0% are female, 37.0% are male, average age 32.9. Top regions: California, Texas, New York. Top brand affinities: Sydney Opera House, Hindustan, Hindi, Planet Fitness, India national cricket team.

The average Hindustani classical music fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sydney Opera House, Hindustan, Hindi, with strongest over-indexing on Sydney Opera House (81.82× the country average). Demographically, the Hindustani classical music audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Hindustani classical music fans

Demographic split for Hindustani classical music audience in United States
MetricValue
Female63.0%
Male37.0%
Average age32.9
Estimated audience size1,174,697

Audience persona

The typical Hindustani classical music fan in United States is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Sydney Opera House.

Top regions in United States

Top regions ranked by reach for Hindustani classical music in United States
RegionReachAffinity
California101,7300.79×
Texas48,8200.48×
New York44,4800.68×
New Jersey28,3430.95×
Florida25,5880.32×
Illinois23,1440.59×
Pennsylvania19,6140.5×
Washington17,6580.75×
Georgia17,2560.48×
Massachusetts16,9220.73×
Virginia16,4040.57×
North Carolina16,0590.45×
Ohio15,9940.44×
Maryland12,0900.6×
Mississippi11,3221.17×
Michigan11,2780.37×
Wisconsin10,5580.6×
Tennessee10,4150.44×
Louisiana10,0660.66×
Arkansas10,0581.04×
Oklahoma9,8360.75×
Missouri9,7570.52×
Kentucky9,6800.66×
Colorado9,6570.52×
South Carolina9,6010.54×
Iowa9,5620.99×
Alabama9,3700.57×
Indiana9,3550.44×
West Virginia9,3471.71×
Alaska9,3273.71×
Kansas8,6330.93×
Idaho8,6311.47×
Minnesota8,2540.49×
Hawaii8,2451.63×
New Mexico8,1841.39×
Connecticut8,1570.69×
Montana8,1312.49×
New Hampshire7,7011.66×
Arizona7,6260.32×
Nebraska7,5411.28×
Nevada7,4780.66×
Rhode Island7,4361.99×
Maine7,4321.77×
Oregon7,3820.55×
Utah7,3380.7×
Vermont7,3143.55×
Delaware6,6602.05×
Washington, District of Columbia4,8081.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hindustani classical music audience
BrandAffinityCategory
Sydney Opera House81.82×Arts & Culture
Hindustan52.56×Politics & Society
Hindi13.59×Politics & Society
Planet Fitness3.91×Sports
India national cricket team13.74×Sports
Diaper bag5.26×Kids & Family
MSN3.08×News
Do it yourself (DIY)2.57×Home & Garden
Great Clips4.14×Beauty & Wellness
Kia Sportage13.79×Cars & Mobility
New York Knicks5.18×Sports
Metaphysics3.64×Business & Career
Lip gloss6.04×Beauty & Wellness
Kajol28.04×Movies & TV
Harry Potter2.23×Movies & TV
Bass guitar3.11×Music & Radio
Streetwear3.12×Fashion & Accessoires
Deion Sanders5.98×Sports
Chicago Bulls3.77×Sports
Family1.5×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hindustani classical music audience
TraitClusterScore
MindfulnessBALANCE1.99
LGBTQ+ IdentityOPEN1.61
Risk AppetiteTHRILL1.54
Early Adopter MentalityPOWER1.42
Pet OwnershipJOY1.39
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Hindustani classical music
CountryShare
India44.9%
United States10.9%
Pakistan5.9%

See Hindustani classical music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Hindustani classical music have in United States?

Hindustani classical music has an estimated audience of 1,174,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Hindustani classical music fans?

63.0% of Hindustani classical music fans are female, 37.0% are male, with an average age of 32.9 years.

Which brands do Hindustani classical music fans like most?

Hindustani classical music fans show strongest brand affinity for Sydney Opera House (81.82×), Hindustan (52.56×), and Hindi (13.59×) over the country average.

Where do Hindustani classical music fans live in United States?

Hindustani classical music fans in United States are most concentrated in California (reach 101,730), Texas (reach 48,820), and New York (reach 44,480). These three regions account for the largest share of the active audience.

What other brands do Hindustani classical music fans also like?

Beyond Hindustani classical music itself, the audience over-indexes on Hindustan (52.56×), Hindi (13.59×), Planet Fitness (3.91×), and India national cricket team (13.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindustani classical music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.