Rascasse Audience Intelligence

Hindustani classical music Audience in United States

A data profile of the people who buy, follow and care about Hindustani classical music in United States — modelled from more than twelve digital signal sources. Hindustani classical music has an estimated audience of 1,174,697 people in United States.

#305among Musical genre in United States#8133among Topic in United States#2666in Music & Radio

The average Hindustani classical music fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sydney Opera House, Hindustan, Priyanka Chopra, with strongest over-indexing on Sydney Opera House (85.12× the country average).

Demographically, the Hindustani classical music audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hindustani classical music fan in United States is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Sydney Opera House.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hindustani classical music profile in United States.

Audience size
1.2M
in United States
Gender
63.0%♀
37.0% male
Age
32.9
average years
Country rank
#21186
Topic in United States
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hindustani classical music fans

63.0% are female, 37.0% are male, average age 32.9.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Hindustani classical music audience in United States
MetricValue
Female63.0%
Male37.0%
Average age32.9
Estimated audience size1,174,697
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Hindustani classical music audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3913%
40-4912%
50+14%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Hindustani classical music audience comes from United States.

Worldwide audience distribution share by country for Hindustani classical music
CountryShare
India44.9%
United States10.9%
Pakistan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hindustani classical music audience in United States is strongest.

Fig. 05

Top regions by affinity

Hindustani classical music fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.38×
02Vermont~3K1.35×
03Montana~4K1.19×
04New Jersey~40K1.17×
05California~100K1.15×
06Rhode Island~4K1.12×
07Delaware~4K1.12×
08Maine~5K1.09×
09West Virginia~6K1.08×
10Hawaii~5K1.07×
11New Hampshire~5K1.07×
12North Dakota~3K1.06×
13North Carolina~40K1.03×
14Idaho~6K1.03×
15South Dakota~3K1.03×
16Nebraska~6K1.02×
17New Mexico~6K1.02×
18Washington, District of Columbia~4K1.02×
19Massachusetts~20K0.99×
20Mississippi~10K0.99×
21Virginia~30K0.98×
22Iowa~9K0.98×
23Indiana~20K0.97×
24Arkansas~9K0.97×
25Washington~20K0.96×
26Connecticut~10K0.96×
27Kansas~9K0.96×
28Georgia~30K0.95×
29Kentucky~10K0.95×
30New York~60K0.94×
31Illinois~40K0.94×
32Texas~90K0.93×
33South Carolina~20K0.93×
34Minnesota~20K0.93×
35Oklahoma~10K0.93×
36Maryland~20K0.92×
37Louisiana~10K0.92×
38Utah~10K0.92×
39Oregon~10K0.91×
40Nevada~10K0.91×
41Pennsylvania~40K0.90×
42Missouri~20K0.90×
43Alabama~10K0.90×
44Ohio~30K0.89×
45Michigan~30K0.89×
46Wisconsin~20K0.88×
47Arizona~20K0.87×
48Tennessee~20K0.85×
49Colorado~20K0.85×
50Florida~60K0.77×
Fig. 06

Affinity by region

Affinity by region — Hindustani classical music, United States
0.77×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hindustani classical music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hindustani classical music audience
#·InterestCategoryAffinity×
01Sydney Opera HouseArts & Culture85.12×
02HindustanPolitics & Society51.59×
03Alia BhattMovies & TV22.24×
04God in IslamPolitics & Society17.92×
05Priyanka ChopraMovies & TV12.17×
06HindiPolitics & Society11.22×
07HinduismPolitics & Society7.64×
08Web serverTechnology & Electronics5.90×
09Lip glossBeauty & Wellness4.98×
10Eyelash extensionsBeauty & Wellness4.20×
11Millie Bobby BrownMovies & TV3.84×
12StreetwearFashion & Accessoires2.85×
13Skin careBeauty & Wellness2.71×
14Hair careBeauty & Wellness2.52×
15Do it yourself (DIY)Home & Garden2.42×
16Harry PotterMovies & TV2.13×
17Planet FitnessSports2.06×
18XInternet & Social Media1.88×
19SpotifyInternet & Social Media1.80×
20SupermanMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hindustani classical music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hindustani classical music audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.13×
SpiritualityBALANCE1.64×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hindustani classical music audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Convenience OrientationPREMIUM0.81×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hindustani classical music have in United States?

Hindustani classical music has an estimated audience of 1,174,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hindustani classical music fans?

63.0% of Hindustani classical music fans are female, 37.0% are male, with an average age of 32.9 years.

03

Which brands do Hindustani classical music fans like most?

Hindustani classical music fans show strongest brand affinity for Sydney Opera House (85.12×), Hindustan (51.59×), and Priyanka Chopra (12.17×) over the country average.

04

Where do Hindustani classical music fans live in United States?

Hindustani classical music fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hindustani classical music fans also like?

Beyond Hindustani classical music itself, the audience over-indexes on Hindustan (51.59×), Priyanka Chopra (12.17×), Hindi (11.22×), and Hinduism (7.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Hindustani classical music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindustani classical music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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