Rascasse Audience Intelligence

Chicago History Museum Audience in United States

A data profile of the people who buy, follow and care about Chicago History Museum in United States — modelled from more than twelve digital signal sources. Chicago History Museum has an estimated audience of 404,703 people in United States.

#62among Museum in United States#4569among POI in United States#389in Arts & Culture

The average Chicago History Museum fan in United States is 36.6 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Indiana.

Top brand affinities include Stephen Hawking, Christoph Waltz, Babe Ruth, with strongest over-indexing on Stephen Hawking (42.31× the country average).

Demographically, the Chicago History Museum audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago History Museum fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Stephen Hawking.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago History Museum profile in United States.

Audience size
405K
in United States
Gender
53.3%♀
46.7% male
Age
36.6
average years
Country rank
#41356
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago History Museum fans

53.3% are female, 46.7% are male, average age 36.6.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Chicago History Museum audience in United States
MetricValue
Female53.3%
Male46.7%
Average age36.6
Estimated audience size404,703
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Chicago History Museum audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Chicago History Museum audience comes from United States.

Worldwide audience distribution share by country for Chicago History Museum
CountryShare
United States44.6%
India12.2%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago History Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago History Museum fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K32.79×
02Wisconsin~10K1.58×
03Indiana~10K1.50×
04Washington, District of Columbia~1K0.92×
05Iowa~3K0.90×
06Alaska<1K0.85×
07Michigan~9K0.83×
08Vermont<1K0.83×
09South Dakota<1K0.82×
10North Dakota<1K0.82×
11Delaware<1K0.81×
12Montana<1K0.80×
13West Virginia~1K0.79×
14Minnesota~5K0.78×
15Hawaii~1K0.78×
16Rhode Island<1K0.77×
17New Hampshire~1K0.74×
18Maine~1K0.74×
19Idaho~1K0.73×
20Missouri~5K0.72×
21Mississippi~2K0.69×
22Nebraska~1K0.69×
23New Mexico~1K0.68×
24Kansas~2K0.64×
25Arkansas~2K0.63×
26Kentucky~3K0.58×
27Oklahoma~3K0.58×
28Nevada~2K0.57×
29Utah~2K0.57×
30Louisiana~3K0.56×
31Alabama~3K0.55×
32Connecticut~2K0.55×
33South Carolina~3K0.52×
34Oregon~2K0.52×
35Ohio~6K0.51×
36Colorado~3K0.48×
37Tennessee~4K0.47×
38Massachusetts~4K0.46×
39Maryland~3K0.45×
40Washington~4K0.44×
41Arizona~4K0.43×
42Virginia~4K0.42×
43New Jersey~4K0.39×
44New York~9K0.38×
45Georgia~5K0.38×
46North Carolina~5K0.38×
47Pennsylvania~5K0.37×
48Florida~8K0.31×
49Texas~10K0.30×
50California~10K0.29×
Fig. 06

Affinity by region

Affinity by region — Chicago History Museum, United States
0.29×1.00×32.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago History Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago History Museum audience
#·InterestCategoryAffinity×
01Shedd AquariumTravel & Leisure79.38×
02Aquarium of the PacificTravel & Leisure67.50×
03Christoph WaltzMovies & TV56.64×
04Tower of LondonTravel & Leisure54.92×
05Soldier FieldSports53.09×
06Big BenTravel & Leisure52.80×
07Sarah ConnorMusic & Radio44.35×
08Stephen HawkingBusiness & Career42.31×
09Babe RuthSports35.41×
10Sydney Opera HouseArts & Culture34.16×
11Wrigley FieldSports26.82×
12Frank Lloyd WrightHome & Garden25.60×
13Lambeau FieldSports25.43×
14American Museum of Natural HistoryArts & Culture21.53×
15Dave GrohlMusic & Radio20.00×
16DollywoodTravel & Leisure19.12×
17Chicago BlackhawksSports13.33×
18Phil CollinsMusic & Radio11.11×
19Chicago White SoxSports10.00×
20Chicago CubsSports7.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago History Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago History Museum audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.45×
Community OrientationOPEN2.26×
IndulgenceJOY2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago History Museum audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.79×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago History Museum have in United States?

Chicago History Museum has an estimated audience of 404,703 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Chicago History Museum fans?

53.3% of Chicago History Museum fans are female, 46.7% are male, with an average age of 36.6 years.

03

Which brands do Chicago History Museum fans like most?

Chicago History Museum fans show strongest brand affinity for Stephen Hawking (42.31×), Christoph Waltz (56.64×), and Babe Ruth (35.41×) over the country average.

04

Where do Chicago History Museum fans live in United States?

Chicago History Museum fans in United States are most concentrated in Illinois (reach ~300K), California (reach ~10K), and Indiana (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago History Museum fans also like?

Beyond Chicago History Museum itself, the audience over-indexes on Christoph Waltz (56.64×), Babe Ruth (35.41×), Shedd Aquarium (79.38×), and Sarah Connor (44.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago History Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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