A data profile of the people who buy, follow and care about Cover art in United States — modelled from more than twelve digital signal sources. Cover art has an estimated audience of 915,053 people in United States.
The average Cover art fan in United States is 35.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Shedd Aquarium, Christoph Waltz, Robert Plant, with strongest over-indexing on Shedd Aquarium (190.48× the country average).
Demographically, the Cover art audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cover art fan in United States is more male, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Shedd Aquarium.
The key figures that characterise the Cover art profile in United States.
44.0% are female, 56.0% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 35.5 |
| Estimated audience size | 915,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 16% |
Where the Cover art audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~60K | 2.18× | |
| 02 | Mississippi | ~10K | 1.83× | |
| 03 | Washington | ~30K | 1.64× | |
| 04 | Louisiana | ~20K | 1.53× | |
| 05 | Washington, District of Columbia | ~4K | 1.51× | |
| 06 | Alabama | ~20K | 1.50× | |
| 07 | North Carolina | ~30K | 1.25× | |
| 08 | South Carolina | ~20K | 1.25× | |
| 09 | Arkansas | ~9K | 1.25× | |
| 10 | Michigan | ~30K | 1.17× | |
| 11 | Tennessee | ~20K | 1.13× | |
| 12 | Maryland | ~20K | 1.10× | |
| 13 | Illinois | ~30K | 1.09× | |
| 14 | Delaware | ~3K | 1.07× | |
| 15 | Connecticut | ~10K | 1.05× | |
| 16 | Pennsylvania | ~30K | 1.04× | |
| 17 | Virginia | ~20K | 1.04× | |
| 18 | New York | ~50K | 1.03× | |
| 19 | Nevada | ~9K | 1.03× | |
| 20 | Florida | ~60K | 1.01× | |
| 21 | Ohio | ~30K | 1.01× | |
| 22 | Missouri | ~10K | 0.99× | |
| 23 | California | ~100K | 0.98× | |
| 24 | Texas | ~80K | 0.98× | |
| 25 | Alaska | ~2K | 0.98× | |
| 26 | Indiana | ~20K | 0.96× | |
| 27 | South Dakota | ~2K | 0.96× | |
| 28 | North Dakota | ~2K | 0.96× | |
| 29 | Vermont | ~2K | 0.96× | |
| 30 | Idaho | ~4K | 0.94× | |
| 31 | Kansas | ~7K | 0.92× | |
| 32 | Montana | ~2K | 0.92× | |
| 33 | Oklahoma | ~9K | 0.91× | |
| 34 | West Virginia | ~4K | 0.91× | |
| 35 | Rhode Island | ~3K | 0.91× | |
| 36 | New Jersey | ~20K | 0.90× | |
| 37 | Kentucky | ~10K | 0.90× | |
| 38 | New Mexico | ~4K | 0.89× | |
| 39 | Hawaii | ~4K | 0.89× | |
| 40 | Maine | ~3K | 0.89× | |
| 41 | Nebraska | ~4K | 0.88× | |
| 42 | New Hampshire | ~3K | 0.88× | |
| 43 | Wisconsin | ~10K | 0.86× | |
| 44 | Oregon | ~9K | 0.85× | |
| 45 | Massachusetts | ~20K | 0.84× | |
| 46 | Arizona | ~20K | 0.83× | |
| 47 | Minnesota | ~10K | 0.82× | |
| 48 | Iowa | ~6K | 0.82× | |
| 49 | Utah | ~7K | 0.80× | |
| 50 | Colorado | ~10K | 0.77× |
The strongest cross-interests of the Cover art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shedd Aquarium | Travel & Leisure | 190.48× | ||
| 02 | Noel Gallagher | Music & Radio | 25.56× | ||
| 03 | Christoph Waltz | Movies & TV | 20.00× | ||
| 04 | Robert Plant | Music & Radio | 17.27× | ||
| 05 | Luxury box | Fashion & Accessoires | 14.68× | ||
| 06 | Concept art | Arts & Culture | 12.53× | ||
| 07 | Checkers | Food & Beverages | 9.11× | ||
| 08 | Winona Ryder | Movies & TV | 8.50× | ||
| 09 | Contemporary classical music | Music & Radio | 8.37× | ||
| 10 | Graphic novel | Literature | 7.25× | ||
| 11 | Josh Brolin | Movies & TV | 7.07× | ||
| 12 | Patreon | Internet & Social Media | 5.74× | ||
| 13 | Superhero fiction | Literature | 5.54× | ||
| 14 | Digital art | Arts & Culture | 4.90× | ||
| 15 | Brittany Snow | Movies & TV | 4.66× | ||
| 16 | Anime and manga fandom | Literature | 4.40× | ||
| 17 | Beetlejuice | Movies & TV | 3.75× | ||
| 18 | Fandom | Literature | 3.21× | ||
| 19 | Mobile game | Games | 2.15× | ||
| 20 | Fiction books | Literature | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.67× | |
| Individualism | JOY | 1.54× | |
| Urban Lifestyle | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| DIY Mentality | THRILL | 0.75× | |
| Quality Awareness | PREMIUM | 0.75× |
Cover art has an estimated audience of 915,053 people in United States, concentrated in California and Texas.
44.0% of Cover art fans are female, 56.0% are male, with an average age of 35.5 years.
Cover art fans show strongest brand affinity for Shedd Aquarium (190.48×), Christoph Waltz (20×), and Robert Plant (17.27×) over the country average.
Cover art fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Cover art itself, the audience over-indexes on Christoph Waltz (20×), Robert Plant (17.27×), Winona Ryder (8.5×), and Anime and manga fandom (4.4×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cover art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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