Rascasse Audience Intelligence

Museum of Science and Industry (Chicago) Audience in United States

A data profile of the people who buy, follow and care about Museum of Science and Industry (Chicago) in United States — modelled from more than twelve digital signal sources. Museum of Science and Industry (Chicago) has an estimated audience of 404,624 people in United States.

#63among Museum in United States#4572among POI in United States#390in Arts & Culture

The average Museum of Science and Industry (Chicago) fan in United States is 43.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Florida, Indiana.

Top brand affinities include Stephen Hawking, Shedd Aquarium, Aquarium of the Pacific, with strongest over-indexing on Stephen Hawking (40.59× the country average).

Demographically, the Museum of Science and Industry (Chicago) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Museum of Science and Industry (Chicago) fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Stephen Hawking.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museum of Science and Industry (Chicago) profile in United States.

Audience size
405K
in United States
Gender
59.4%♀
40.6% male
Age
43.5
average years
Country rank
#41361
POI in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Museum of Science and Industry (Chicago) fans

59.4% are female, 40.6% are male, average age 43.5.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Museum of Science and Industry (Chicago) audience in United States
MetricValue
Female59.4%
Male40.6%
Average age43.5
Estimated audience size404,624
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Museum of Science and Industry (Chicago) audience in United States
Age bracketShare%
16-199%
20-2914%
30-3924%
40-4928%
50+25%
Fig. 04

Worldwide distribution

60.3%

of the worldwide Museum of Science and Industry (Chicago) audience comes from United States.

Worldwide audience distribution share by country for Museum of Science and Industry (Chicago)
CountryShare
United States60.3%
Japan9.4%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museum of Science and Industry (Chicago) audience in United States is strongest.

Fig. 05

Top regions by affinity

Museum of Science and Industry (Chicago) fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K24.02×
02Indiana~40K4.94×
03Wisconsin~20K4.10×
04Iowa~5K1.49×
05Michigan~20K1.45×
06Florida~40K1.34×
07Minnesota~5K0.80×
08Missouri~5K0.79×
09Nebraska~1K0.68×
10Alaska<1K0.61×
11Kentucky~3K0.60×
12Vermont<1K0.59×
13Kansas~2K0.58×
14North Dakota<1K0.58×
15South Dakota<1K0.57×
16Washington, District of Columbia<1K0.54×
17Delaware<1K0.53×
18Montana<1K0.53×
19Rhode Island<1K0.51×
20West Virginia<1K0.49×
21Ohio~6K0.48×
22Hawaii<1K0.47×
23Maine<1K0.47×
24Arkansas~2K0.46×
25New Hampshire<1K0.46×
26Tennessee~4K0.45×
27Idaho<1K0.44×
28Colorado~3K0.43×
29Mississippi~1K0.42×
30New Mexico<1K0.42×
31Oklahoma~2K0.38×
32Alabama~2K0.36×
33Oregon~2K0.36×
34Louisiana~2K0.35×
35Arizona~3K0.34×
36Utah~1K0.34×
37Massachusetts~3K0.33×
38Nevada~1K0.33×
39Connecticut~1K0.32×
40Washington~2K0.30×
41South Carolina~2K0.30×
42Georgia~4K0.29×
43North Carolina~3K0.28×
44Virginia~3K0.28×
45Maryland~2K0.28×
46Texas~9K0.26×
47New York~6K0.25×
48Pennsylvania~3K0.24×
49California~10K0.22×
50New Jersey~2K0.22×
Fig. 06

Affinity by region

Affinity by region — Museum of Science and Industry (Chicago), United States
0.22×1.00×24.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museum of Science and Industry (Chicago) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museum of Science and Industry (Chicago) audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure94.43×
02Shedd AquariumTravel & Leisure86.08×
03Soldier FieldSports58.37×
04Stephen HawkingBusiness & Career40.59×
05Sydney Opera HouseArts & Culture32.31×
06Wrigley FieldSports24.15×
07American Museum of Natural HistoryArts & Culture22.57×
08Lambeau FieldSports21.31×
09Christoph WaltzMovies & TV20.00×
10Frank Lloyd WrightHome & Garden14.08×
11Debbie HarryMusic & Radio13.81×
12Chicago BlackhawksSports12.82×
13Neil deGrasse TysonMovies & TV11.40×
14Chicago White SoxSports11.12×
15Chicago Fire (TV series)Movies & TV10.35×
16Chicago CubsSports7.32×
17Renewable energyBusiness & Career3.67×
18FedExBusiness & Career3.24×
19Trader Joe'sShopping2.42×
20Mortgage loansBusiness & Career2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museum of Science and Industry (Chicago) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Museum of Science and Industry (Chicago) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
Community OrientationOPEN1.93×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Museum of Science and Industry (Chicago) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.79×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Museum of Science and Industry (Chicago) have in United States?

Museum of Science and Industry (Chicago) has an estimated audience of 404,624 people in United States, concentrated in Illinois and Florida.

02

What is the gender split and age of Museum of Science and Industry (Chicago) fans?

59.4% of Museum of Science and Industry (Chicago) fans are female, 40.6% are male, with an average age of 43.5 years.

03

Which brands do Museum of Science and Industry (Chicago) fans like most?

Museum of Science and Industry (Chicago) fans show strongest brand affinity for Stephen Hawking (40.59×), Shedd Aquarium (86.08×), and Aquarium of the Pacific (94.43×) over the country average.

04

Where do Museum of Science and Industry (Chicago) fans live in United States?

Museum of Science and Industry (Chicago) fans in United States are most concentrated in Illinois (reach ~300K), Florida (reach ~40K), and Indiana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Museum of Science and Industry (Chicago) fans also like?

Beyond Museum of Science and Industry (Chicago) itself, the audience over-indexes on Shedd Aquarium (86.08×), Aquarium of the Pacific (94.43×), Soldier Field (58.37×), and Christoph Waltz (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Museum of Science and Industry (Chicago). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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