Museum of Science and Industry (Chicago) Audience in United States
Museum of Science and Industry (Chicago) has an estimated audience of 404,624 people in United States. 59.4% are female, 40.6% are male, average age 43.5. Top regions: Illinois, Indiana, Florida. Top brand affinities: Stephen Hawking, Autism Awareness, Diabetes mellitus awareness, Shedd Aquarium, Chicago Cubs.
The average Museum of Science and Industry (Chicago) fan in United States is 43.5 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Florida. Top brand affinities include Stephen Hawking, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Stephen Hawking (71.27× the country average). Demographically, the Museum of Science and Industry (Chicago) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Museum of Science and Industry (Chicago) fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.5 |
| Estimated audience size | 404,624 |
Audience persona
The typical Museum of Science and Industry (Chicago) fan in United States is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Stephen Hawking.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 303,469 | 25.01× |
| Indiana | 35,835 | 4.85× |
| Florida | 27,194 | 0.99× |
| Wisconsin | 25,207 | 4.14× |
| Michigan | 15,387 | 1.45× |
| California | 9,620 | 0.22× |
| Texas | 8,660 | 0.25× |
| Ohio | 5,751 | 0.46× |
| New York | 5,041 | 0.22× |
| Minnesota | 4,847 | 0.84× |
| Missouri | 4,745 | 0.73× |
| Iowa | 4,474 | 1.34× |
| Tennessee | 3,355 | 0.41× |
| Georgia | 3,352 | 0.27× |
| North Carolina | 2,932 | 0.24× |
| Kentucky | 2,730 | 0.54× |
| Colorado | 2,630 | 0.41× |
| Pennsylvania | 2,601 | 0.19× |
| Arizona | 2,462 | 0.3× |
| Virginia | 2,369 | 0.24× |
| Massachusetts | 2,256 | 0.28× |
| Washington | 2,140 | 0.26× |
| New Jersey | 1,664 | 0.16× |
| Kansas | 1,636 | 0.51× |
| Alabama | 1,506 | 0.27× |
| Maryland | 1,397 | 0.2× |
| Oregon | 1,304 | 0.28× |
| Nebraska | 1,264 | 0.62× |
| Louisiana | 1,255 | 0.24× |
| Oklahoma | 1,213 | 0.27× |
| South Carolina | 1,167 | 0.19× |
| Arkansas | 1,164 | 0.35× |
| Nevada | 829 | 0.21× |
| Utah | 813 | 0.22× |
| Connecticut | 782 | 0.19× |
| Mississippi | 737 | 0.22× |
| Washington, District of Columbia | 575 | 0.47× |
| New Mexico | 444 | 0.22× |
| Idaho | 380 | 0.19× |
| New Hampshire | 344 | 0.22× |
| South Dakota | 297 | 0.32× |
| Hawaii | 288 | 0.17× |
| Maine | 283 | 0.2× |
| Montana | 259 | 0.23× |
| West Virginia | 256 | 0.14× |
| North Dakota | 244 | 0.29× |
| Alaska | 226 | 0.26× |
| Rhode Island | 206 | 0.16× |
| Vermont | 160 | 0.22× |
| Delaware | 155 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stephen Hawking | 71.27× | Business & Career |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Shedd Aquarium | 75.11× | Travel & Leisure |
| Chicago Cubs | 10.41× | Sports |
| Kia Sportage | 30× | Cars & Mobility |
| Microblogging | 12.67× | Technology & Electronics |
| Aquarium of the Pacific | 79.6× | Travel & Leisure |
| Singer-songwriter | 5.51× | Music & Radio |
| Christoph Waltz | 20× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Art Institute of Chicago | 25.03× | Travel & Leisure |
| Sydney Opera House | 33.25× | Arts & Culture |
| Chicago Blackhawks | 12.5× | Sports |
| Soldier Field | 36.94× | Sports |
| Honda HR-V | 20.5× | Cars & Mobility |
| Chicago White Sox | 10.15× | Sports |
| Capital One | 2.95× | Business & Career |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Frank Lloyd Wright | 16.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.83 |
| Patriotism | CONSERVATISM | 1.61 |
| Indulgence | JOY | 1.58 |
| Travelling | THRILL | 1.58 |
| Price Sensitivity | PREMIUM | 1.39 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.5% |
| Japan | 9.5% |
| Germany | 3.6% |
See Museum of Science and Industry (Chicago) audiences in other countries
- Museum of Science and Industry (Chicago) — Germany
- Museum of Science and Industry (Chicago) — United Kingdom
- Museum of Science and Industry (Chicago) — France
- Museum of Science and Industry (Chicago) — Italy
- Museum of Science and Industry (Chicago) — Spain
- Museum of Science and Industry (Chicago) — Brazil
- Museum of Science and Industry (Chicago) — Japan
- Museum of Science and Industry (Chicago) — South Korea
- Museum of Science and Industry (Chicago) — India
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does Museum of Science and Industry (Chicago) have in United States?
Museum of Science and Industry (Chicago) has an estimated audience of 404,624 people in United States, concentrated in Illinois and Indiana.
What is the gender split and age of Museum of Science and Industry (Chicago) fans?
59.4% of Museum of Science and Industry (Chicago) fans are female, 40.6% are male, with an average age of 43.5 years.
Which brands do Museum of Science and Industry (Chicago) fans like most?
Museum of Science and Industry (Chicago) fans show strongest brand affinity for Stephen Hawking (71.27×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.
Where do Museum of Science and Industry (Chicago) fans live in United States?
Museum of Science and Industry (Chicago) fans in United States are most concentrated in Illinois (reach 303,469), Indiana (reach 35,835), and Florida (reach 27,194). These three regions account for the largest share of the active audience.
What other brands do Museum of Science and Industry (Chicago) fans also like?
Beyond Museum of Science and Industry (Chicago) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Shedd Aquarium (75.11×), and Chicago Cubs (10.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Museum of Science and Industry (Chicago). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.