New England Aquarium Audience in United States

New England Aquarium logo

New England Aquarium has an estimated audience of 262,765 people in United States. 66.4% are female, 33.6% are male, average age 43.8. Top regions: Massachusetts, New York, New Hampshire. Top brand affinities: Stephen Hawking, Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, Shedd Aquarium.

The average New England Aquarium fan in United States is 43.8 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, New Hampshire. Top brand affinities include Stephen Hawking, Autism Awareness, PSV Eindhoven, with strongest over-indexing on Stephen Hawking (36.04× the country average). Demographically, the New England Aquarium audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Aquarium

Demographics of New England Aquarium fans

Demographic split for New England Aquarium audience in United States
MetricValue
Female66.4%
Male33.6%
Average age43.8
Estimated audience size262,765

Audience persona

The typical New England Aquarium fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Stephen Hawking.

Top regions in United States

Top regions ranked by reach for New England Aquarium in United States
RegionReachAffinity
Massachusetts105,90420.46×
New York11,6830.8×
New Hampshire8,0107.74×
Connecticut6,3482.41×
Maine5,1165.44×
Rhode Island4,4885.37×
Florida3,1050.17×
New Jersey2,8260.42×
California2,6180.09×
Pennsylvania2,3630.27×
Texas2,1590.1×
Virginia1,4980.23×
North Carolina1,4340.18×
Vermont1,4233.08×
Ohio1,1530.14×
Michigan1,0540.15×
Illinois1,0120.12×
Georgia8980.11×
Maryland8880.2×
Tennessee7150.14×
Indiana6700.14×
Washington6070.12×
South Carolina5790.15×
Colorado5250.13×
Wisconsin4600.12×
Minnesota4340.12×
Missouri4170.1×
Arizona4150.08×
Kentucky4010.12×
Utah2930.12×
Oregon2930.1×
Alabama2830.08×
Washington, District of Columbia2660.34×
Louisiana2440.07×
Oklahoma2280.08×
Iowa2150.1×
Kansas1980.1×
Nevada1940.08×
Arkansas1710.08×
West Virginia1560.13×
Hawaii1480.13×
Mississippi1470.07×
Delaware1430.2×
Idaho1160.09×
New Mexico1010.08×
Nebraska980.07×
Montana730.1×
Alaska560.1×
South Dakota540.09×
North Dakota430.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New England Aquarium audience
BrandAffinityCategory
Stephen Hawking36.04×Business & Career
Autism Awareness19.03×Health
PSV Eindhoven67.9×Sports
Diabetes mellitus awareness12.48×Health
Shedd Aquarium75.11×Travel & Leisure
Aquarium of the Pacific92.92×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Boston Bruins15.71×Sports
Jane Goodall12.64×Pets & Animals
Income tax13.19×Business & Career
Jensen Ackles14.13×Movies & TV
Boston Red Sox7.94×Sports
Golden Gate Bridge18.28×Travel & Leisure
Antonio Brown11.43×Sports
Charles, Prince of Wales18.87×Politics & Society
New England Revolution23.06×Sports
Yosemite National Park7.02×Travel & Leisure
Planet Fitness2.45×Sports
Neil deGrasse Tyson11.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New England Aquarium audience
TraitClusterScore
PatriotismCONSERVATISM2.2
Community OrientationOPEN1.91
TravellingTHRILL1.47
ExtroversionTHRILL1.43
SustainabilityBALANCE1.42
Family OrientationCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for New England Aquarium
CountryShare
United States94.7%
Germany3.3%
Italy1.3%

See New England Aquarium audiences in other countries

More Aquarium audiences in United States

Frequently asked questions

How many fans does New England Aquarium have in United States?

New England Aquarium has an estimated audience of 262,765 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of New England Aquarium fans?

66.4% of New England Aquarium fans are female, 33.6% are male, with an average age of 43.8 years.

Which brands do New England Aquarium fans like most?

New England Aquarium fans show strongest brand affinity for Stephen Hawking (36.04×), Autism Awareness (19.03×), and PSV Eindhoven (67.9×) over the country average.

Where do New England Aquarium fans live in United States?

New England Aquarium fans in United States are most concentrated in Massachusetts (reach 105,904), New York (reach 11,683), and New Hampshire (reach 8,010). These three regions account for the largest share of the active audience.

What other brands do New England Aquarium fans also like?

Beyond New England Aquarium itself, the audience over-indexes on Autism Awareness (19.03×), PSV Eindhoven (67.9×), Diabetes mellitus awareness (12.48×), and Shedd Aquarium (75.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New England Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.