A data profile of the people who buy, follow and care about Downtown Aquarium (Houston) in United States — modelled from more than twelve digital signal sources. Downtown Aquarium (Houston) has an estimated audience of 1,144,115 people in United States.
The average Downtown Aquarium (Houston) fan in United States is 40.0 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, Colorado, California.
Top brand affinities include Aquarium, Innovation, Shrimp, with strongest over-indexing on Aquarium (11.73× the country average).
Demographically, the Downtown Aquarium (Houston) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Downtown Aquarium (Houston) fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Aquarium.
The key figures that characterise the Downtown Aquarium (Houston) profile in United States.
53.3% are female, 46.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 40.0 |
| Estimated audience size | 1,144,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Downtown Aquarium (Houston) audience comes from United States.
| Country | Share |
|---|---|
| United States | 97.4% |
| China | 0.6% |
| Canada | 0.4% |
Where the Downtown Aquarium (Houston) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~500K | 27.17× | |
| 02 | Texas | ~800K | 11.29× | |
| 03 | Wyoming | ~2K | 1.34× | |
| 04 | Louisiana | ~20K | 1.26× | |
| 05 | Alaska | ~2K | 0.87× | |
| 06 | Rhode Island | ~3K | 0.76× | |
| 07 | Maine | ~3K | 0.74× | |
| 08 | South Dakota | ~2K | 0.74× | |
| 09 | North Dakota | ~2K | 0.74× | |
| 10 | West Virginia | ~4K | 0.73× | |
| 11 | Montana | ~2K | 0.73× | |
| 12 | Delaware | ~2K | 0.73× | |
| 13 | New Mexico | ~4K | 0.71× | |
| 14 | New Hampshire | ~3K | 0.71× | |
| 15 | Hawaii | ~3K | 0.67× | |
| 16 | Kansas | ~6K | 0.63× | |
| 17 | Idaho | ~4K | 0.63× | |
| 18 | Nebraska | ~3K | 0.63× | |
| 19 | Mississippi | ~6K | 0.61× | |
| 20 | Arkansas | ~5K | 0.60× | |
| 21 | Washington, District of Columbia | ~2K | 0.60× | |
| 22 | Oklahoma | ~7K | 0.56× | |
| 23 | Iowa | ~5K | 0.51× | |
| 24 | Alabama | ~8K | 0.50× | |
| 25 | Kentucky | ~7K | 0.49× | |
| 26 | Connecticut | ~5K | 0.49× | |
| 27 | Nevada | ~5K | 0.48× | |
| 28 | Utah | ~5K | 0.47× | |
| 29 | Oregon | ~6K | 0.46× | |
| 30 | Missouri | ~7K | 0.41× | |
| 31 | South Carolina | ~7K | 0.41× | |
| 32 | Arizona | ~9K | 0.40× | |
| 33 | Wisconsin | ~7K | 0.40× | |
| 34 | Minnesota | ~6K | 0.39× | |
| 35 | Tennessee | ~8K | 0.38× | |
| 36 | Indiana | ~8K | 0.38× | |
| 37 | Maryland | ~7K | 0.37× | |
| 38 | Massachusetts | ~8K | 0.36× | |
| 39 | Washington | ~7K | 0.34× | |
| 40 | Michigan | ~9K | 0.32× | |
| 41 | New Jersey | ~9K | 0.31× | |
| 42 | Virginia | ~8K | 0.31× | |
| 43 | Georgia | ~10K | 0.30× | |
| 44 | Ohio | ~10K | 0.30× | |
| 45 | North Carolina | ~10K | 0.30× | |
| 46 | Illinois | ~10K | 0.29× | |
| 47 | Pennsylvania | ~10K | 0.28× | |
| 48 | Florida | ~20K | 0.27× | |
| 49 | New York | ~10K | 0.23× | |
| 50 | California | ~20K | 0.19× |
The strongest cross-interests of the Downtown Aquarium (Houston) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aquarium | Pets & Animals | 11.73× | ||
| 02 | Freshwater fish | Pets & Animals | 6.41× | ||
| 03 | D&R | Technology & Electronics | 5.87× | ||
| 04 | Koi | Pets & Animals | 5.81× | ||
| 05 | John Travolta | Movies & TV | 2.44× | ||
| 06 | Shrimp | Food & Beverages | 2.26× | ||
| 07 | Innovation | Business & Career | 1.86× | ||
| 08 | Web server | Technology & Electronics | 1.84× | ||
| 09 | Mineral water | Food & Beverages | 1.71× | ||
| 10 | Boxing | Sports | 1.69× | ||
| 11 | Renewable energy | Business & Career | 1.63× | ||
| 12 | Sustainable energy | Home & Garden | 1.61× | ||
| 13 | Compact car | Cars & Mobility | 1.57× | ||
| 14 | NASDAQ | Business & Career | 1.55× | ||
| 15 | Talk radio | Music & Radio | 1.55× | ||
| 16 | Labor Day | Politics & Society | 1.55× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 18 | Driver's license | Cars & Mobility | 1.52× | ||
| 19 | Anne Hathaway | Movies & TV | 1.51× | ||
| 20 | Videotelephony | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Extroversion | THRILL | 1.32× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.88× | |
| Creativity | OPEN | 0.89× |
Downtown Aquarium (Houston) has an estimated audience of 1,144,115 people in United States, concentrated in Texas and Colorado.
53.3% of Downtown Aquarium (Houston) fans are female, 46.7% are male, with an average age of 40.0 years.
Downtown Aquarium (Houston) fans show strongest brand affinity for Aquarium (11.73×), Innovation (1.86×), and Shrimp (2.26×) over the country average.
Downtown Aquarium (Houston) fans in United States are most concentrated in Texas (reach ~800K), Colorado (reach ~500K), and California (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Downtown Aquarium (Houston) itself, the audience over-indexes on Innovation (1.86×), Shrimp (2.26×), Freshwater fish (6.41×), and D&R (5.87×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Downtown Aquarium (Houston). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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