Rascasse Audience Intelligence

The Art Newspaper Audience in United States

A data profile of the people who buy, follow and care about The Art Newspaper in United States — modelled from more than twelve digital signal sources. The Art Newspaper has an estimated audience of 413,513 people in United States.

#1312among Website / Newspaper / Magazine in United States#355in News

The average The Art Newspaper fan in United States is 43.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include DeviantArt, Art dealer, Soho House (club), with strongest over-indexing on DeviantArt (25.78× the country average).

Demographically, the The Art Newspaper audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Art Newspaper fan in United States is balanced, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Art Newspaper profile in United States.

Audience size
414K
in United States
Gender
52.1%♀
47.9% male
Age
43.8
average years
Country rank
#40848
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Art Newspaper

52.1% are female, 47.9% are male, average age 43.8.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for The Art Newspaper audience in United States
MetricValue
Female52.1%
Male47.9%
Average age43.8
Estimated audience size413,513
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the The Art Newspaper audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4919%
50+37%
Fig. 04

Worldwide distribution

37.0%

of the worldwide The Art Newspaper audience comes from United States.

Worldwide audience distribution share by country for The Art Newspaper
CountryShare
United States37.0%
United Kingdom21.0%
France13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Art Newspaper audience in United States is strongest.

Fig. 05

Top regions by affinity

The Art Newspaper fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K5.40×
02Washington, District of Columbia~4K3.42×
03Alaska~2K2.81×
04Massachusetts~10K1.73×
05California~70K1.49×
06Connecticut~5K1.24×
07Vermont<1K1.16×
08Illinois~10K1.08×
09New Jersey~10K1.08×
10North Dakota<1K1.07×
11Maine~2K1.06×
12Rhode Island~1K1.02×
13Montana~1K1.02×
14New Mexico~2K1.01×
15Delaware~1K1.01×
16New Hampshire~2K0.99×
17South Dakota<1K0.99×
18West Virginia~2K0.97×
19Hawaii~2K0.96×
20Maryland~7K0.95×
21Idaho~2K0.94×
22Nebraska~2K0.93×
23Mississippi~3K0.92×
24Pennsylvania~10K0.90×
25Arkansas~3K0.90×
26Iowa~3K0.89×
27Kansas~3K0.89×
28Oregon~4K0.88×
29Oklahoma~4K0.88×
30Kentucky~4K0.87×
31Utah~3K0.87×
32Alabama~5K0.86×
33Louisiana~5K0.86×
34Nevada~3K0.86×
35South Carolina~5K0.84×
36Virginia~8K0.82×
37Tennessee~7K0.82×
38Wisconsin~5K0.82×
39Missouri~5K0.81×
40Colorado~5K0.81×
41Minnesota~5K0.81×
42Indiana~6K0.80×
43Washington~7K0.79×
44Arizona~7K0.77×
45Michigan~8K0.75×
46Georgia~9K0.73×
47Florida~20K0.72×
48Ohio~9K0.72×
49North Carolina~9K0.71×
50Texas~20K0.62×
Fig. 06

Affinity by region

Affinity by region — The Art Newspaper, United States
0.62×1.00×5.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Art Newspaper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Art Newspaper audience
#·InterestCategoryAffinity×
01Paris PhotoArts & Culture77.57×
02Guggenheim Museum BilbaoArts & Culture68.89×
03Art dealerArts & Culture49.66×
04Soho House (club)Business & Career43.26×
05Art Institute of ChicagoTravel & Leisure34.05×
06National Gallery of ArtArts & Culture29.31×
07Venice BiennaleMovies & TV27.94×
08DeviantArtInternet & Social Media25.78×
09Claude MonetArts & Culture21.37×
10D&RTechnology & Electronics20.00×
11Danish designHome & Garden19.14×
12Brooklyn MuseumArts & Culture19.08×
13Art BaselArts & Culture17.18×
14Scandinavian designHome & Garden13.72×
15PostmodernismArts & Culture12.95×
16Pulp FictionMovies & TV12.04×
17British MuseumArts & Culture11.25×
18Street artArts & Culture7.55×
19The SopranosMovies & TV6.70×
20Digital artArts & Culture6.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Art Newspaper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Art Newspaper audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM6.00×
Urban LifestyleOPEN2.23×
Quality AwarenessPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Art Newspaper audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Need for SecurityCONSERVATISM0.95×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Art Newspaper have in United States?

The Art Newspaper has an estimated audience of 413,513 people in United States, concentrated in New York and California.

02

What is the gender split and age of The Art Newspaper fans?

52.1% of The Art Newspaper fans are female, 47.9% are male, with an average age of 43.8 years.

03

Which brands do The Art Newspaper fans like most?

The Art Newspaper fans show strongest brand affinity for DeviantArt (25.78×), Art dealer (49.66×), and Soho House (club) (43.26×) over the country average.

04

Where do The Art Newspaper fans live in United States?

The Art Newspaper fans in United States are most concentrated in New York (reach ~100K), California (reach ~70K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Art Newspaper fans also like?

Beyond The Art Newspaper itself, the audience over-indexes on Art dealer (49.66×), Soho House (club) (43.26×), Art Institute of Chicago (34.05×), and Danish design (19.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See The Art Newspaper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Art Newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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