The Art Newspaper Audience in United States

The Art Newspaper has an estimated audience of 414,155 people in United States. 52.1% are female, 47.9% are male, average age 43.8. Top regions: New York, California, Massachusetts. Top brand affinities: DeviantArt, FC Bayern Munich, Danish design, Art dealer, Soho House (club).

The average The Art Newspaper fan in United States is 43.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include DeviantArt, FC Bayern Munich, Danish design, with strongest over-indexing on DeviantArt (33.25× the country average). Demographically, the The Art Newspaper audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Art Newspaper fans

Demographic split for The Art Newspaper audience in United States
MetricValue
Female52.1%
Male47.9%
Average age43.8
Estimated audience size414,155

Audience persona

The typical The Art Newspaper fan in United States is balanced, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for The Art Newspaper in United States
RegionReachAffinity
New York130,6325.64×
California66,2691.46×
Massachusetts18,0662.21×
Texas17,2760.49×
Florida16,5910.59×
Illinois14,5251.05×
New Jersey10,2640.97×
Pennsylvania7,9990.57×
Virginia6,9920.69×
Georgia6,5630.51×
Alaska5,7966.54×
Connecticut5,6961.37×
Washington, District of Columbia5,3914.33×
Maryland4,9970.7×
Michigan4,5160.42×
Washington4,2470.51×
North Carolina4,1220.33×
Indiana3,1490.42×
Oregon2,8920.61×
Ohio2,8090.22×
Colorado2,7620.42×
Louisiana2,7200.51×
Minnesota2,6760.45×
Arizona2,5750.3×
Missouri2,3720.36×
Wisconsin2,1390.34×
New Mexico2,1281.02×
Mississippi1,8350.54×
Tennessee1,8090.22×
Kansas1,7490.54×
Arkansas1,6300.48×
Maine1,6061.08×
Oklahoma1,5940.35×
Kentucky1,5690.3×
Alabama1,5190.26×
West Virginia1,5150.79×
Iowa1,4390.42×
South Carolina1,4370.23×
Rhode Island1,4061.07×
Idaho1,3990.67×
New Hampshire1,3520.83×
Hawaii1,3360.75×
Montana1,3181.15×
North Dakota1,2671.49×
Wyoming1,2262×
Nebraska1,2220.59×
Nevada1,2120.3×
Utah1,1890.32×
Vermont1,1861.63×
Delaware1,0790.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Art Newspaper audience
BrandAffinityCategory
DeviantArt33.25×Internet & Social Media
FC Bayern Munich17.48×Sports
Danish design29.49×Home & Garden
Art dealer36.74×Arts & Culture
Soho House (club)50.67×Business & Career
Art Institute of Chicago38.25×Travel & Leisure
Scandinavian design21.72×Home & Garden
National Gallery of Art35.93×Arts & Culture
British Museum13.69×Arts & Culture
Digital art7.28×Arts & Culture
Pulp Fiction13.96×Movies & TV
D&R20×Technology & Electronics
Contemporary art gallery12.72×Arts & Culture
Claude Monet26.24×Arts & Culture
The Sopranos7.86×Movies & TV
Tate Modern18.05×Arts & Culture
Art Basel15.23×Arts & Culture
Peaky Blinders (TV series)10.46×Movies & TV
Art exhibition6.2×Arts & Culture
Sex and the City5.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Art Newspaper audience
TraitClusterScore
Design AffinityPREMIUM9.03
Quality AwarenessPREMIUM2.48
Urban LifestyleOPEN2.46
LGBTQ+ IdentityOPEN2.44
Luxury OrientationPREMIUM2.34
SustainabilityBALANCE2.24

Worldwide distribution

Worldwide audience distribution share by country for The Art Newspaper
CountryShare
United States37.0%
United Kingdom21.1%
France13.1%

See The Art Newspaper audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Art Newspaper have in United States?

The Art Newspaper has an estimated audience of 414,155 people in United States, concentrated in New York and California.

What is the gender split and age of The Art Newspaper fans?

52.1% of The Art Newspaper fans are female, 47.9% are male, with an average age of 43.8 years.

Which brands do The Art Newspaper fans like most?

The Art Newspaper fans show strongest brand affinity for DeviantArt (33.25×), FC Bayern Munich (17.48×), and Danish design (29.49×) over the country average.

Where do The Art Newspaper fans live in United States?

The Art Newspaper fans in United States are most concentrated in New York (reach 130,632), California (reach 66,269), and Massachusetts (reach 18,066). These three regions account for the largest share of the active audience.

What other brands do The Art Newspaper fans also like?

Beyond The Art Newspaper itself, the audience over-indexes on FC Bayern Munich (17.48×), Danish design (29.49×), Art dealer (36.74×), and Soho House (club) (50.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Art Newspaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.