Getty Center Audience in United States

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Getty Center has an estimated audience of 668,270 people in United States. 56.2% are female, 43.8% are male, average age 46.6. Top regions: California, New York, Texas. Top brand affinities: Steampunk, Home equity, Voltron: Legendary Defender, Ipag Business School, JC Whitney.

The average Getty Center fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Steampunk, Home equity, Voltron: Legendary Defender, with strongest over-indexing on Steampunk (8.09× the country average). Demographically, the Getty Center audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Getty Center fans

Demographic split for Getty Center audience in United States
MetricValue
Female56.2%
Male43.8%
Average age46.6
Estimated audience size668,270

Audience persona

The typical Getty Center fan in United States is more female, around 46.6 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Getty Center in United States
RegionReachAffinity
California501,20315.35×
New York39,1311.05×
Texas38,8160.68×
Florida23,7500.52×
Washington20,9251.56×
Illinois17,7190.8×
Nevada14,3932.23×
Arizona14,3161.05×
Massachusetts14,1211.07×
Pennsylvania13,1470.58×
New Jersey13,1270.77×
Virginia11,8860.73×
Oregon11,1941.46×
Georgia11,1440.54×
North Carolina9,9140.49×
Colorado9,8620.94×
Michigan9,8540.56×
Maryland8,2900.72×
Ohio7,7470.38×
Minnesota7,0780.74×
Tennessee6,9800.52×
Missouri6,1420.57×
Utah6,0631.01×
Wisconsin5,9660.59×
Indiana5,9320.49×
Connecticut5,3160.79×
Hawaii4,9071.71×
South Carolina4,8820.49×
Louisiana3,7600.44×
Oklahoma3,6740.5×
Kentucky3,4320.41×
Idaho3,2790.98×
New Mexico3,2060.96×
Kansas3,0060.57×
Iowa2,9320.53×
Washington, District of Columbia2,8621.42×
Arkansas2,3560.43×
Alabama2,2250.24×
Nebraska1,9580.58×
Mississippi1,5770.29×
New Hampshire1,4630.56×
Rhode Island1,3420.63×
Montana1,2610.68×
West Virginia8280.27×
Maine8230.34×
Delaware8220.45×
Vermont7410.63×
Alaska6200.43×
South Dakota5590.36×
Wyoming5510.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Getty Center audience
BrandAffinityCategory
Steampunk8.09×Fashion & Accessoires
Home equity2.15×Home & Garden
Voltron: Legendary Defender17.36×Movies & TV
Ipag Business School20×Business & Career
JC Whitney16.79×Shopping
Boracay9.59×Travel & Leisure
Elsword16.31×Games
South Asian cuisine7.78×Food & Beverages
UK garage4.28×Music & Radio
Bank account1.91×Business & Career
Corona (band)4.26×Music & Radio
3D printing1.84×Technology & Electronics
Throne of Glass5.3×Literature
Kendra Scott2.09×Fashion & Accessoires
Enrique Hernández (baseball)10.09×Sports
Zacky Vengeance20×Music & Radio
Sacred Heart Catholic Church (Dubuque, Iowa)7.55×Politics & Society
Elk Hunting9.78×Sports
Justice1.86×Politics & Society
JDSU1.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Getty Center audience
TraitClusterScore
Design AffinityPREMIUM6.47
Luxury OrientationPREMIUM2.34
Urban LifestyleOPEN2.09
Quality AwarenessPREMIUM1.99
SustainabilityBALANCE1.86
TravellingTHRILL1.8

Worldwide distribution

Worldwide audience distribution share by country for Getty Center
CountryShare
United States71.4%
Japan5.0%
United Kingdom3.1%

See Getty Center audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Getty Center have in United States?

Getty Center has an estimated audience of 668,270 people in United States, concentrated in California and New York.

What is the gender split and age of Getty Center fans?

56.2% of Getty Center fans are female, 43.8% are male, with an average age of 46.6 years.

Which brands do Getty Center fans like most?

Getty Center fans show strongest brand affinity for Steampunk (8.09×), Home equity (2.15×), and Voltron: Legendary Defender (17.36×) over the country average.

Where do Getty Center fans live in United States?

Getty Center fans in United States are most concentrated in California (reach 501,203), New York (reach 39,131), and Texas (reach 38,816). These three regions account for the largest share of the active audience.

What other brands do Getty Center fans also like?

Beyond Getty Center itself, the audience over-indexes on Home equity (2.15×), Voltron: Legendary Defender (17.36×), Ipag Business School (20×), and JC Whitney (16.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Getty Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.