Rascasse Audience Intelligence

Tate Britain Audience in United States

A data profile of the people who buy, follow and care about Tate Britain in United States — modelled from more than twelve digital signal sources. Tate Britain has an estimated audience of 445,605 people in United States.

#55among Museum in United States#4232among POI in United States#366in Arts & Culture

The average Tate Britain fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tate Britain profile in United States.

Audience size
446K
in United States
Gender
57.1%♀
42.9% male
Age
40.2
average years
Country rank
#39145
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tate Britain fans

57.1% are female, 42.9% are male, average age 40.2.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Tate Britain audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.2
Estimated audience size445,605
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Tate Britain audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Tate Britain audience comes from United States.

Worldwide audience distribution share by country for Tate Britain
CountryShare
United Kingdom39.1%
United States11.0%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tate Britain audience in United States is strongest.

Fig. 05

Top regions by affinity

Tate Britain fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.79×
02New York~60K2.30×
03Massachusetts~20K2.20×
04Connecticut~6K1.44×
05California~70K1.40×
06Maine~2K1.36×
07Washington~10K1.35×
08Oregon~7K1.29×
09Virginia~10K1.21×
10Colorado~8K1.20×
11Maryland~9K1.15×
12Rhode Island~2K1.13×
13Vermont<1K1.13×
14Illinois~20K1.12×
15New Jersey~10K1.12×
16New Hampshire~2K1.09×
17Utah~4K1.06×
18Pennsylvania~20K1.01×
19Alaska<1K0.98×
20Georgia~10K0.97×
21Hawaii~2K0.97×
22Minnesota~6K0.96×
23Delaware~1K0.96×
24North Dakota<1K0.96×
25Montana~1K0.95×
26South Dakota<1K0.95×
27North Carolina~10K0.94×
28Idaho~2K0.94×
29New Mexico~2K0.94×
30West Virginia~2K0.92×
31Mississippi~3K0.90×
32Nebraska~2K0.90×
33Wisconsin~6K0.89×
34Kansas~3K0.89×
35Arkansas~3K0.88×
36Tennessee~8K0.87×
37Iowa~3K0.87×
38Missouri~6K0.86×
39Oklahoma~4K0.85×
40Louisiana~5K0.84×
41Nevada~4K0.84×
42South Carolina~6K0.83×
43Kentucky~5K0.83×
44Florida~20K0.81×
45Alabama~5K0.81×
46Arizona~7K0.80×
47Indiana~6K0.78×
48Texas~30K0.76×
49Ohio~10K0.76×
50Michigan~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Tate Britain, United States
0.75×1.00×2.79×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See Tate Britain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tate Britain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →