Rascasse Audience Intelligence

ARTnews Audience in United States

A data profile of the people who buy, follow and care about ARTnews in United States — modelled from more than twelve digital signal sources. ARTnews has an estimated audience of 1,446,838 people in United States.

#568among Website / Newspaper / Magazine in United States#179in Arts & Culture

The average ARTnews fan in United States is 42.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Art dealer, Pitbull (rapper), DeviantArt, with strongest over-indexing on Art dealer (42.86× the country average).

Demographically, the ARTnews audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ARTnews fan in United States is balanced, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Art dealer.

Category: Arts & Culture · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ARTnews profile in United States.

Audience size
1.4M
in United States
Gender
47.5%♀
52.5% male
Age
42.0
average years
Country rank
#18246
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ARTnews

47.5% are female, 52.5% are male, average age 42.0.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for ARTnews audience in United States
MetricValue
Female47.5%
Male52.5%
Average age42.0
Estimated audience size1,446,838
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the ARTnews audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3917%
40-4919%
50+30%
Fig. 04

Worldwide distribution

51.5%

of the worldwide ARTnews audience comes from United States.

Worldwide audience distribution share by country for ARTnews
CountryShare
United States51.5%
United Kingdom18.9%
Japan13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ARTnews audience in United States is strongest.

Fig. 05

Top regions by affinity

ARTnews fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K5.58×
02Washington, District of Columbia~20K3.74×
03Montana~7K1.86×
04Massachusetts~50K1.65×
05Connecticut~20K1.65×
06Maryland~30K1.40×
07California~200K1.38×
08Pennsylvania~60K1.27×
09New Jersey~50K1.27×
10Rhode Island~6K1.22×
11Oregon~20K1.18×
12Vermont~3K1.17×
13New Mexico~8K1.15×
14Maine~5K1.06×
15Virginia~40K1.04×
16Kansas~10K1.03×
17Wisconsin~20K1.00×
18Illinois~50K0.99×
19Delaware~4K0.97×
20Alaska~3K0.96×
21Hawaii~6K0.92×
22New Hampshire~5K0.91×
23North Dakota~3K0.91×
24South Dakota~3K0.90×
25West Virginia~6K0.88×
26Colorado~20K0.87×
27Florida~80K0.85×
28Nebraska~6K0.85×
29Washington~20K0.84×
30Missouri~20K0.83×
31Iowa~10K0.82×
32Idaho~6K0.82×
33Arkansas~10K0.81×
34Mississippi~10K0.80×
35Minnesota~20K0.79×
36Michigan~30K0.77×
37Utah~10K0.74×
38Georgia~30K0.73×
39Kentucky~10K0.73×
40Oklahoma~10K0.73×
41South Carolina~20K0.72×
42Louisiana~10K0.72×
43Nevada~10K0.71×
44Indiana~20K0.69×
45Alabama~10K0.69×
46Ohio~30K0.68×
47Tennessee~20K0.68×
48Arizona~20K0.65×
49North Carolina~30K0.63×
50Texas~80K0.62×
Fig. 06

Affinity by region

Affinity by region — ARTnews, United States
0.62×1.00×5.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ARTnews audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ARTnews audience
#·InterestCategoryAffinity×
01Guggenheim Museum BilbaoArts & Culture63.14×
02Art dealerArts & Culture42.86×
03Pitbull (rapper)Music & Radio32.74×
04Leroy MerlinShopping29.68×
05Travis FimmelMovies & TV29.25×
06Venice BiennaleMovies & TV23.55×
07Bonnaroo Music FestivalMusic & Radio18.53×
08Tate ModernArts & Culture16.33×
09Danish designHome & Garden12.91×
10ExhibitionArts & Culture12.81×
11Art BaselArts & Culture11.10×
12DeviantArtInternet & Social Media9.93×
13PoshmarkShopping8.35×
14Plastic artsArts & Culture6.72×
15Street artArts & Culture6.60×
16Digital artArts & Culture6.35×
17ULTA BeautyBeauty & Wellness5.06×
18Contemporary artArts & Culture3.99×
19CVS PharmacyShopping3.12×
20Target CorporationShopping3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ARTnews audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ARTnews audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.40×
Luxury OrientationPREMIUM2.71×
Quality AwarenessPREMIUM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ARTnews audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Family OrientationCONSERVATISM0.92×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ARTnews have in United States?

ARTnews has an estimated audience of 1,446,838 people in United States, concentrated in New York and California.

02

What is the gender split and age of ARTnews fans?

47.5% of ARTnews fans are female, 52.5% are male, with an average age of 42.0 years.

03

Which brands do ARTnews fans like most?

ARTnews fans show strongest brand affinity for Art dealer (42.86×), Pitbull (rapper) (32.74×), and DeviantArt (9.93×) over the country average.

04

Where do ARTnews fans live in United States?

ARTnews fans in United States are most concentrated in New York (reach ~500K), California (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do ARTnews fans also like?

Beyond ARTnews itself, the audience over-indexes on Pitbull (rapper) (32.74×), DeviantArt (9.93×), Poshmark (8.35×), and Travis Fimmel (29.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See ARTnews audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ARTnews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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