ARTnews Audience in United States
ARTnews has an estimated audience of 1,446,377 people in United States. 47.5% are female, 52.5% are male, average age 42.0. Top regions: New York, California, Florida. Top brand affinities: Nipsey Hussle, Steampunk, Dog breed, Stay at Home Mum, Elsword.
The average ARTnews fan in United States is 42.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Nipsey Hussle, Steampunk, Dog breed, with strongest over-indexing on Nipsey Hussle (8.78× the country average). Demographically, the ARTnews audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Website / Newspaper / Magazine
Demographics of ARTnews fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 42.0 |
| Estimated audience size | 1,446,377 |
Audience persona
The typical ARTnews fan in United States is balanced, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Nipsey Hussle.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 467,569 | 5.78× |
| California | 254,080 | 1.6× |
| Florida | 88,252 | 0.9× |
| Texas | 80,118 | 0.64× |
| Pennsylvania | 57,084 | 1.17× |
| Massachusetts | 52,870 | 1.86× |
| Illinois | 51,812 | 1.08× |
| New Jersey | 48,066 | 1.31× |
| Maryland | 40,176 | 1.62× |
| Virginia | 38,988 | 1.11× |
| Georgia | 33,117 | 0.74× |
| Ohio | 28,079 | 0.63× |
| Michigan | 27,751 | 0.73× |
| Washington | 27,652 | 0.95× |
| Connecticut | 27,023 | 1.86× |
| North Carolina | 25,163 | 0.58× |
| Wisconsin | 21,197 | 0.97× |
| Colorado | 20,717 | 0.91× |
| Oregon | 20,020 | 1.21× |
| Missouri | 19,715 | 0.85× |
| Arizona | 16,619 | 0.56× |
| Washington, District of Columbia | 16,400 | 3.77× |
| Tennessee | 16,360 | 0.56× |
| Indiana | 15,467 | 0.59× |
| Minnesota | 14,631 | 0.71× |
| South Carolina | 13,528 | 0.62× |
| Kansas | 11,962 | 1.05× |
| Kentucky | 9,934 | 0.55× |
| New Mexico | 9,504 | 1.31× |
| Iowa | 9,064 | 0.76× |
| Alabama | 8,650 | 0.43× |
| Louisiana | 8,418 | 0.45× |
| Arkansas | 7,631 | 0.64× |
| Rhode Island | 7,166 | 1.56× |
| Nevada | 7,036 | 0.5× |
| Utah | 6,924 | 0.53× |
| Oklahoma | 6,839 | 0.43× |
| Maine | 6,207 | 1.2× |
| Hawaii | 4,921 | 0.79× |
| Mississippi | 4,143 | 0.35× |
| New Hampshire | 4,019 | 0.71× |
| Delaware | 3,867 | 0.97× |
| Nebraska | 3,779 | 0.52× |
| Vermont | 3,551 | 1.4× |
| Idaho | 3,158 | 0.44× |
| West Virginia | 3,048 | 0.45× |
| Alaska | 2,406 | 0.78× |
| Montana | 2,285 | 0.57× |
| South Dakota | 1,915 | 0.57× |
| North Dakota | 1,555 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nipsey Hussle | 8.78× | Music & Radio |
| Steampunk | 6.87× | Fashion & Accessoires |
| Dog breed | 1.57× | Pets & Animals |
| Stay at Home Mum | 16.77× | Kids & Family |
| Elsword | 19.31× | Games |
| Product design | 2.26× | Business & Career |
| Israel | 2.33× | Travel & Leisure |
| Voltron: Legendary Defender | 16.87× | Movies & TV |
| Nebraska Cornhuskers football | 3.64× | Sports |
| JC Whitney | 16.53× | Shopping |
| Sub Zero (Official) | 9.76× | Literature |
| Natural rubber | 2.04× | Cars & Mobility |
| Voter registration | 4.39× | Politics & Society |
| Iowa Lottery | 9.4× | Games |
| Home equity | 1.75× | Home & Garden |
| Bank account | 2.17× | Business & Career |
| South Asian cuisine | 7.69× | Food & Beverages |
| Electrolyte | 3.99× | Health |
| New York Harbor | 9.85× | Travel & Leisure |
| Jesse Plemons | 2.46× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 6.44 |
| Luxury Orientation | PREMIUM | 3.48 |
| Quality Awareness | PREMIUM | 2.77 |
| Early Adopter Mentality | POWER | 2.21 |
| Sustainability | BALANCE | 2.17 |
| Urban Lifestyle | OPEN | 2.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.7% |
| United Kingdom | 19.4% |
| Japan | 14.0% |
See ARTnews audiences in other countries
More Arts & Culture audiences in United States
Frequently asked questions
How many fans does ARTnews have in United States?
ARTnews has an estimated audience of 1,446,377 people in United States, concentrated in New York and California.
What is the gender split and age of ARTnews fans?
47.5% of ARTnews fans are female, 52.5% are male, with an average age of 42.0 years.
Which brands do ARTnews fans like most?
ARTnews fans show strongest brand affinity for Nipsey Hussle (8.78×), Steampunk (6.87×), and Dog breed (1.57×) over the country average.
Where do ARTnews fans live in United States?
ARTnews fans in United States are most concentrated in New York (reach 467,569), California (reach 254,080), and Florida (reach 88,252). These three regions account for the largest share of the active audience.
What other brands do ARTnews fans also like?
Beyond ARTnews itself, the audience over-indexes on Steampunk (6.87×), Dog breed (1.57×), Stay at Home Mum (16.77×), and Elsword (19.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for ARTnews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.