Design Within Reach Audience in United States

Design Within Reach logo

Design Within Reach has an estimated audience of 1,011,892 people in United States. 63.9% are female, 36.1% are male, average age 38.7. Top regions: California, New York, Texas. Top brand affinities: Product design, Mangaka, Home equity, Dog breed, Janitor.

The average Design Within Reach fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Mangaka, Home equity, with strongest over-indexing on Product design (10.66× the country average). Demographically, the Design Within Reach audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of Design Within Reach fans

Demographic split for Design Within Reach audience in United States
MetricValue
Female63.9%
Male36.1%
Average age38.7
Estimated audience size1,011,892

Audience persona

The typical Design Within Reach fan in United States is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Design Within Reach in United States
RegionReachAffinity
California313,9792.82×
New York229,6784.06×
Texas84,8890.98×
Florida60,6610.89×
Illinois56,7001.68×
Massachusetts46,5312.33×
Washington44,1242.17×
New Jersey37,9541.47×
Pennsylvania28,3790.83×
Oregon26,8922.32×
Colorado25,4791.6×
Georgia25,3280.81×
North Carolina23,5340.77×
Connecticut23,4992.32×
Virginia22,9250.93×
Michigan21,3490.81×
Minnesota19,8971.37×
Arizona17,1020.83×
Ohio16,5120.53×
Maryland16,0100.92×
Tennessee13,5370.67×
Washington, District of Columbia11,4693.77×
Wisconsin10,9000.72×
Missouri7,6710.47×
South Carolina6,9100.45×
Indiana6,5270.35×
Utah6,2340.69×
Louisiana5,2560.4×
Nevada4,9870.51×
Maine4,6121.27×
Kentucky4,2160.33×
Hawaii4,1970.96×
Rhode Island3,9181.22×
New Mexico3,8990.77×
Alabama3,8030.27×
Oklahoma3,5480.32×
Kansas3,1860.4×
Arkansas2,9960.36×
New Hampshire2,9240.73×
Iowa2,8110.34×
Idaho2,7450.54×
Vermont2,6561.49×
Montana2,2000.78×
Nebraska1,8170.36×
Mississippi1,3700.16×
Delaware1,3200.47×
Alaska1,0850.5×
Wyoming9330.62×
West Virginia7990.17×
South Dakota5240.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Design Within Reach audience
BrandAffinityCategory
Product design10.66×Business & Career
Mangaka13.63×Literature
Home equity3.24×Home & Garden
Dog breed1.83×Pets & Animals
Janitor7.92×Home & Garden
Isometric exercise10.48×Sports
UK garage6.23×Music & Radio
Graham Greene6.21×Literature
Stamp collecting4.52×Home & Garden
Saving2.78×Business & Career
Iowa Lottery9.78×Games
Elsword15.2×Games
Jesse Plemons3.13×Movies & TV
Celtic punk9.34×Music & Radio
Mothercare2.57×Kids & Family
Nebraska Cornhuskers football2.84×Sports
Steampunk3.81×Fashion & Accessoires
JDSU2.27×Business & Career
Staycation2.16×Home & Garden
Sub Zero (Official)6.25×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Design Within Reach audience
TraitClusterScore
Design AffinityPREMIUM5.77
Quality AwarenessPREMIUM3.54
Luxury OrientationPREMIUM3.1
Family OrientationCONSERVATISM2.85
DIY MentalityTHRILL2.56
LGBTQ+ IdentityOPEN2.08

Worldwide distribution

Worldwide audience distribution share by country for Design Within Reach
CountryShare
United States74.9%
Canada4.9%
Japan3.2%

See Design Within Reach audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does Design Within Reach have in United States?

Design Within Reach has an estimated audience of 1,011,892 people in United States, concentrated in California and New York.

What is the gender split and age of Design Within Reach fans?

63.9% of Design Within Reach fans are female, 36.1% are male, with an average age of 38.7 years.

Which brands do Design Within Reach fans like most?

Design Within Reach fans show strongest brand affinity for Product design (10.66×), Mangaka (13.63×), and Home equity (3.24×) over the country average.

Where do Design Within Reach fans live in United States?

Design Within Reach fans in United States are most concentrated in California (reach 313,979), New York (reach 229,678), and Texas (reach 84,889). These three regions account for the largest share of the active audience.

What other brands do Design Within Reach fans also like?

Beyond Design Within Reach itself, the audience over-indexes on Mangaka (13.63×), Home equity (3.24×), Dog breed (1.83×), and Janitor (7.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Design Within Reach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.