Alessi (Italian company) Audience in United States

Alessi (Italian company) logo

Alessi (Italian company) has an estimated audience of 410,824 people in United States. 45.0% are female, 55.0% are male, average age 41.3. Top regions: California, New York, Florida. Top brand affinities: Architecture (magazine), Frank Gehry, Zaha Hadid, Flos, Georg Jensen.

The average Alessi (Italian company) fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Architecture (magazine), Frank Gehry, Zaha Hadid, with strongest over-indexing on Architecture (magazine) (471.01× the country average). Demographically, the Alessi (Italian company) audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Alessi (Italian company) fans

Demographic split for Alessi (Italian company) audience in United States
MetricValue
Female45.0%
Male55.0%
Average age41.3
Estimated audience size410,824

Audience persona

The typical Alessi (Italian company) fan in United States is balanced, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Architecture (magazine).

Top regions in United States

Top regions ranked by reach for Alessi (Italian company) in United States
RegionReachAffinity
California87,9381.95×
New York75,3753.28×
Florida56,4612.03×
Texas31,8030.9×
New Jersey18,6061.78×
Illinois17,8441.3×
Massachusetts17,0892.11×
Ohio14,8521.17×
Georgia14,0851.11×
Pennsylvania13,4270.97×
Washington12,7901.55×
Virginia10,6481.06×
Michigan10,6240.99×
North Carolina8,7300.71×
Maryland7,3791.04×
Arizona7,1170.85×
Connecticut6,3951.55×
Colorado6,3610.98×
Oregon5,7181.21×
Minnesota5,2160.89×
Indiana4,9560.66×
Missouri4,8780.74×
Tennessee4,6650.57×
Wisconsin4,4340.72×
Nevada3,8730.97×
Louisiana3,7110.7×
South Carolina3,5150.57×
Washington, District of Columbia3,3432.71×
Alabama3,1040.54×
Kentucky2,8010.54×
Utah2,5000.68×
Oklahoma2,2490.49×
Rhode Island2,0471.57×
Hawaii2,0391.15×
Iowa1,9890.59×
Kansas1,6920.52×
Arkansas1,6900.5×
New Mexico1,5750.76×
New Hampshire1,5450.95×
Maine1,5261.04×
Idaho1,2490.61×
Nebraska1,0910.53×
Mississippi9510.28×
West Virginia8720.46×
Vermont8531.18×
Montana6830.6×
Delaware6220.55×
Alaska5660.64×
South Dakota4870.51×
North Dakota4380.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alessi (Italian company) audience
BrandAffinityCategory
Architecture (magazine)471.01×
Frank Gehry348.53×Arts & Culture
Zaha Hadid395.06×Arts & Culture
Flos438.6×Home & Garden
Georg Jensen367.9×Home & Garden
B&B Italia346.69×Home & Garden
Danish modern200.46×Home & Garden
Le Corbusier370.83×Arts & Culture
ARCHITECT magazine522.62×Home & Garden
Tom Dixon425×Home & Garden
Artemide453.36×Home & Garden
Arne Jacobsen389.33×Arts & Culture
Alvar Aalto504.98×Home & Garden
Poltrona Frau463.82×Home & Garden
Flexform505.35×Home & Garden
Foscarini503.04×Home & Garden
Danish design61.75×Home & Garden
Cassina341.78×Home & Garden
Helsinki131.45×Travel & Leisure
Muuto366.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alessi (Italian company) audience
TraitClusterScore
Design AffinityPREMIUM8.63
Luxury OrientationPREMIUM3.13
Risk AppetiteTHRILL2.55
IndulgenceJOY2.43
Pet OwnershipJOY1.62
Family OrientationCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Alessi (Italian company)
CountryShare
Italy55.1%
United States8.1%
United Kingdom5.3%

See Alessi (Italian company) audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Alessi (Italian company) have in United States?

Alessi (Italian company) has an estimated audience of 410,824 people in United States, concentrated in California and New York.

What is the gender split and age of Alessi (Italian company) fans?

45.0% of Alessi (Italian company) fans are female, 55.0% are male, with an average age of 41.3 years.

Which brands do Alessi (Italian company) fans like most?

Alessi (Italian company) fans show strongest brand affinity for Architecture (magazine) (471.01×), Frank Gehry (348.53×), and Zaha Hadid (395.06×) over the country average.

Where do Alessi (Italian company) fans live in United States?

Alessi (Italian company) fans in United States are most concentrated in California (reach 87,938), New York (reach 75,375), and Florida (reach 56,461). These three regions account for the largest share of the active audience.

What other brands do Alessi (Italian company) fans also like?

Beyond Alessi (Italian company) itself, the audience over-indexes on Frank Gehry (348.53×), Zaha Hadid (395.06×), Flos (438.6×), and Georg Jensen (367.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alessi (Italian company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.