Rascasse Audience Intelligence

Alessi (Italian company) Target Market in United States

A data profile of the people who buy, follow and care about Alessi (Italian company) in United States — modelled from more than twelve digital signal sources. Alessi (Italian company) has an estimated audience of 409,873 people in United States.

#21among Furniture in United States#4251among Brand in United States#1572in Home & Garden

The average Alessi (Italian company) fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Architecture (magazine), Flos, Frank Gehry, with strongest over-indexing on Architecture (magazine) (471.01× the country average).

Demographically, the Alessi (Italian company) audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alessi (Italian company) fan in United States is balanced, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Architecture (magazine).

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alessi (Italian company) profile in United States.

Audience size
410K
in United States
Gender
45.0%♀
55.0% male
Age
41.3
average years
Country rank
#41057
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alessi (Italian company)

45.0% are female, 55.0% are male, average age 41.3.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Alessi (Italian company) audience in United States
MetricValue
Female45.0%
Male55.0%
Average age41.3
Estimated audience size409,873
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Alessi (Italian company) audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Alessi (Italian company) audience comes from United States.

Worldwide audience distribution share by country for Alessi (Italian company)
CountryShare
Italy54.2%
United States7.9%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alessi (Italian company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Alessi (Italian company) customers by region in United States
#RegionReachAffinity×
01New York~70K3.09×
02Washington, District of Columbia~3K2.26×
03Florida~60K2.09×
04Massachusetts~20K1.91×
05California~80K1.85×
06New Jersey~20K1.62×
07Washington~10K1.49×
08Connecticut~6K1.41×
09Rhode Island~2K1.31×
10Illinois~20K1.20×
11Oregon~6K1.19×
12Hawaii~2K1.15×
13Ohio~10K1.11×
14Vermont<1K1.09×
15Maine~2K1.05×
16Georgia~10K1.03×
17Maryland~7K1.00×
18Virginia~10K0.98×
19Nevada~4K0.98×
20New Hampshire~2K0.98×
21Colorado~6K0.97×
22Pennsylvania~10K0.96×
23Michigan~10K0.94×
24Alaska<1K0.94×
25North Dakota<1K0.92×
26Minnesota~5K0.91×
27South Dakota<1K0.91×
28New Mexico~2K0.90×
29Montana~1K0.90×
30Delaware~1K0.89×
31Texas~30K0.86×
32West Virginia~2K0.86×
33Arizona~7K0.85×
34Idaho~2K0.85×
35Louisiana~4K0.83×
36Nebraska~2K0.83×
37Wisconsin~5K0.82×
38Utah~3K0.82×
39Missouri~5K0.81×
40Mississippi~3K0.81×
41Kansas~3K0.80×
42Arkansas~3K0.79×
43Iowa~3K0.79×
44North Carolina~10K0.78×
45Indiana~6K0.77×
46Oklahoma~3K0.76×
47Kentucky~4K0.75×
48South Carolina~5K0.74×
49Alabama~4K0.73×
50Tennessee~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Alessi (Italian company), United States
0.70×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alessi (Italian company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alessi (Italian company) audience
#·InterestCategoryAffinity×
01ARCHITECT magazineHome & Garden522.62×
02FlexformHome & Garden505.35×
03Alvar AaltoHome & Garden504.98×
04FoscariniHome & Garden503.04×
05Architecture (magazine)Website / Newspaper / Magazine471.01×
06Poltrona FrauHome & Garden463.82×
07ArtemideHome & Garden453.36×
08FlosHome & Garden438.60×
09Tom DixonHome & Garden425.00×
10Zaha HadidArts & Culture395.06×
11Le CorbusierArts & Culture370.83×
12Georg JensenHome & Garden367.90×
13MuutoHome & Garden366.71×
14Frank GehryArts & Culture348.53×
15B&B ItaliaHome & Garden346.69×
16CassinaHome & Garden341.78×
17Danish modernHome & Garden200.46×
18Knoll (company)Home & Garden144.76×
19HelsinkiTravel & Leisure131.45×
20Danish designHome & Garden61.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alessi (Italian company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alessi (Italian company) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM18.25×
Quality AwarenessPREMIUM6.59×
Luxury OrientationPREMIUM3.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alessi (Italian company) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
TraditionCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alessi (Italian company)'s target market in United States?

Alessi (Italian company)'s target market in United States covers an estimated 409,873 people, concentrated in California and New York.

02

What is the gender split and age of Alessi (Italian company) customers?

45.0% of the Alessi (Italian company) audience are female, 55.0% are male, with an average age of 41.3 years.

03

Which brands do Alessi (Italian company) fans like most?

Alessi (Italian company) fans show strongest brand affinity for Architecture (magazine) (471.01×), Flos (438.6×), and Frank Gehry (348.53×) over the country average.

04

Where do Alessi (Italian company) fans live in United States?

Alessi (Italian company) fans in United States are most concentrated in California (reach ~80K), New York (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Alessi (Italian company) fans also like?

Beyond Alessi (Italian company) itself, the audience over-indexes on Flos (438.6×), Frank Gehry (348.53×), Zaha Hadid (395.06×), and Georg Jensen (367.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Alessi (Italian company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alessi (Italian company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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