B&B Italia Audience in United States

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B&B Italia has an estimated audience of 363,351 people in United States. 48.3% are female, 51.7% are male, average age 44.3. Top regions: Texas, New York, California. Top brand affinities: Architecture (magazine), Roche Bobois, TPC at Sawgrass, Frank Gehry, Zaha Hadid.

The average B&B Italia fan in United States is 44.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Architecture (magazine), Roche Bobois, TPC at Sawgrass, with strongest over-indexing on Architecture (magazine) (347.43× the country average). Demographically, the B&B Italia audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of B&B Italia fans

Demographic split for B&B Italia audience in United States
MetricValue
Female48.3%
Male51.7%
Average age44.3
Estimated audience size363,351

Audience persona

The typical B&B Italia fan in United States is balanced, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Architecture (magazine).

Top regions in United States

Top regions ranked by reach for B&B Italia in United States
RegionReachAffinity
Texas144,5154.63×
New York98,6654.86×
California96,3272.41×
Florida51,3602.09×
Massachusetts21,7983.05×
Illinois13,1771.09×
New Jersey13,1221.42×
Washington12,7761.75×
Georgia8,1820.73×
Virginia7,3090.83×
Pennsylvania7,0950.58×
Connecticut7,0371.93×
Michigan6,0110.63×
North Carolina5,3670.49×
Ohio5,1470.46×
Maryland4,8930.78×
Washington, District of Columbia4,8214.41×
Colorado4,6400.81×
Arizona4,5780.62×
Missouri3,3120.57×
Tennessee3,1490.43×
Nevada2,7300.78×
Oregon2,6040.63×
Utah2,5890.8×
Minnesota2,5400.49×
Wisconsin1,9110.35×
Hawaii1,8371.18×
Oklahoma1,8260.45×
Indiana1,7640.27×
Louisiana1,7440.37×
South Carolina1,4810.27×
Alabama1,2760.25×
Kentucky1,2580.28×
Kansas1,1750.41×
Iowa1,1670.39×
Idaho1,1220.62×
Mississippi9810.33×
Arkansas9340.31×
Rhode Island8740.76×
Maine7820.6×
New Hampshire7150.5×
Montana7040.7×
New Mexico6960.38×
Alaska6930.89×
West Virginia6360.38×
Vermont6340.99×
Wyoming5621.04×
Nebraska5600.31×
South Dakota4970.59×
Delaware4950.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for B&B Italia audience
BrandAffinityCategory
Architecture (magazine)347.43×
Roche Bobois244.1×Home & Garden
TPC at Sawgrass232.62×Sports
Frank Gehry234×Arts & Culture
Zaha Hadid261.28×Arts & Culture
Flos291.23×Home & Garden
Danish modern143.49×Home & Garden
Georg Jensen225.76×Home & Garden
Alessi (Italian company)207.81×Home & Garden
Jonathan Adler153.64×Fashion & Accessoires
Shangri-La112×Travel & Leisure
Natuzzi276.89×Home & Garden
Le Corbusier237.33×Arts & Culture
Tom Dixon285.6×Home & Garden
ARCHITECT magazine336.92×Home & Garden
Arne Jacobsen264.75×Arts & Culture
Design Within Reach103.71×Shopping
Artemide293.43×Home & Garden
Alvar Aalto343.38×Home & Garden
Flexform365.45×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by B&B Italia audience
TraitClusterScore
Quality AwarenessPREMIUM11.9
Design AffinityPREMIUM6.81
Luxury OrientationPREMIUM2.49
Family OrientationCONSERVATISM2.37
Career OrientationPOWER2.17
Price SensitivityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for B&B Italia
CountryShare
Italy20.8%
United States14.7%
China9.0%

See B&B Italia audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does B&B Italia have in United States?

B&B Italia has an estimated audience of 363,351 people in United States, concentrated in Texas and New York.

What is the gender split and age of B&B Italia fans?

48.3% of B&B Italia fans are female, 51.7% are male, with an average age of 44.3 years.

Which brands do B&B Italia fans like most?

B&B Italia fans show strongest brand affinity for Architecture (magazine) (347.43×), Roche Bobois (244.1×), and TPC at Sawgrass (232.62×) over the country average.

Where do B&B Italia fans live in United States?

B&B Italia fans in United States are most concentrated in Texas (reach 144,515), New York (reach 98,665), and California (reach 96,327). These three regions account for the largest share of the active audience.

What other brands do B&B Italia fans also like?

Beyond B&B Italia itself, the audience over-indexes on Roche Bobois (244.1×), TPC at Sawgrass (232.62×), Frank Gehry (234×), and Zaha Hadid (261.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for B&B Italia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.