Flos Audience in United States

Flos logo

Flos has an estimated audience of 331,379 people in United States. 63.2% are female, 36.8% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Artemide, Zaha Hadid, Frank Gehry, Knoll (company), Architecture (magazine).

The average Flos fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Artemide, Zaha Hadid, Frank Gehry, with strongest over-indexing on Artemide (247.36× the country average). Demographically, the Flos audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Flos fans

Demographic split for Flos audience in United States
MetricValue
Female63.2%
Male36.8%
Average age34.6
Estimated audience size331,379

Audience persona

The typical Flos fan in United States is more female, around 34.6 years old, with strong Design Affinity tendencies and a notable affinity for Artemide.

Top regions in United States

Top regions ranked by reach for Flos in United States
RegionReachAffinity
California58,0801.59×
New York40,7872.2×
Texas34,2071.2×
Florida25,4321.13×
Arizona18,2602.7×
North Carolina14,4201.45×
Michigan13,8701.6×
Illinois13,1701.19×
Georgia10,6741.05×
New Jersey10,2801.22×
Pennsylvania9,3610.84×
Massachusetts9,0091.38×
Ohio7,6020.74×
Virginia7,5820.94×
Washington7,4391.12×
Maryland6,3261.11×
Alabama5,0061.08×
Tennessee4,8730.73×
Indiana4,7840.79×
Colorado4,4820.86×
Minnesota4,3490.92×
Missouri3,9000.73×
Oklahoma3,8671.05×
Oregon3,6940.97×
Connecticut3,6331.09×
South Carolina3,5000.7×
Wisconsin3,4380.69×
Louisiana3,3460.78×
Nevada3,0800.96×
Kentucky2,7680.67×
Utah2,4850.84×
Rhode Island2,0001.9×
Iowa1,8970.69×
Kansas1,8900.72×
Mississippi1,6990.62×
Arkansas1,6980.62×
Hawaii1,5991.12×
Alaska1,3081.85×
New Mexico1,2940.78×
Nebraska1,2330.74×
Washington, District of Columbia1,2161.22×
Maine1,2021.01×
New Hampshire1,0730.82×
Idaho1,0490.63×
West Virginia7520.49×
Delaware6430.7×
South Dakota4950.65×
Montana4870.53×
North Dakota3700.54×
Vermont3330.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flos audience
BrandAffinityCategory
Artemide247.36×Home & Garden
Zaha Hadid107.76×Arts & Culture
Frank Gehry74.11×Arts & Culture
Knoll (company)99.48×Home & Garden
Architecture (magazine)55.94×
Tom Dixon145.64×Home & Garden
Luxury real estate10.56×Business & Career
Cassina136.47×Home & Garden
Kartell90.04×Home & Garden
Design & Interior20×Home & Garden
Flexform161.68×Home & Garden
Interior designs20×Home & Garden
Le Corbusier79.35×Arts & Culture
Herman Miller (manufacturer)27.37×Home & Garden
LensCrafters13.9×Fashion & Accessoires
Christmas lights12.57×Home & Garden
Mardi Gras19.18×Travel & Leisure
Verner Panton171.43×Home & Garden
Designer5.88×Home & Garden
Architect10.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flos audience
TraitClusterScore
Design AffinityPREMIUM8.38
Quality AwarenessPREMIUM5.46
Luxury OrientationPREMIUM3.64
IndulgenceJOY3.16
Early Adopter MentalityPOWER2.49
SustainabilityBALANCE2.41

Worldwide distribution

Worldwide audience distribution share by country for Flos
CountryShare
Colombia20.2%
Italy17.2%
United States8.2%

See Flos audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Flos have in United States?

Flos has an estimated audience of 331,379 people in United States, concentrated in California and New York.

What is the gender split and age of Flos fans?

63.2% of Flos fans are female, 36.8% are male, with an average age of 34.6 years.

Which brands do Flos fans like most?

Flos fans show strongest brand affinity for Artemide (247.36×), Zaha Hadid (107.76×), and Frank Gehry (74.11×) over the country average.

Where do Flos fans live in United States?

Flos fans in United States are most concentrated in California (reach 58,080), New York (reach 40,787), and Texas (reach 34,207). These three regions account for the largest share of the active audience.

What other brands do Flos fans also like?

Beyond Flos itself, the audience over-indexes on Zaha Hadid (107.76×), Frank Gehry (74.11×), Knoll (company) (99.48×), and Architecture (magazine) (55.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.