Rascasse Audience Intelligence

Flos Target Market in United States

A data profile of the people who buy, follow and care about Flos in United States — modelled from more than twelve digital signal sources. Flos has an estimated audience of 614,845 people in United States.

#19among Furniture in United States#3339among Brand in United States#1372in Home & Garden

The average Flos fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Artemide, Knoll (company), Zaha Hadid, with strongest over-indexing on Artemide (247.36× the country average).

Demographically, the Flos audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flos fan in United States is more female, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Artemide.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flos profile in United States.

Audience size
615K
in United States
Gender
63.2%♀
36.8% male
Age
34.6
average years
Country rank
#32331
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Flos

63.2% are female, 36.8% are male, average age 34.6.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Flos audience in United States
MetricValue
Female63.2%
Male36.8%
Average age34.6
Estimated audience size614,845
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Flos audience in United States
Age bracketShare%
16-1938%
20-2914%
30-3916%
40-4916%
50+15%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Flos audience comes from United States.

Worldwide audience distribution share by country for Flos
CountryShare
Colombia26.9%
United States12.2%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flos audience in United States is strongest.

Fig. 05

Top regions by affinity

Flos customers by region in United States
#RegionReachAffinity×
01Arizona~20K2.47×
02Illinois~20K1.74×
03New York~30K1.52×
04Rhode Island~2K1.49×
05Georgia~10K1.44×
06Alaska<1K1.32×
07Florida~30K1.28×
08North Carolina~10K1.18×
09California~40K1.17×
10Michigan~10K1.16×
11Alabama~5K1.16×
12Oklahoma~4K1.14×
13Massachusetts~7K1.10×
14Washington, District of Columbia~1K1.09×
15Pennsylvania~10K1.05×
16New Jersey~9K1.05×
17Mississippi~3K1.03×
18Connecticut~3K1.02×
19Texas~30K1.01×
20South Carolina~5K1.00×
21Iowa~3K1.00×
22Maryland~6K0.99×
23Vermont<1K0.99×
24Nebraska~2K0.97×
25Hawaii~1K0.97×
26Washington~6K0.94×
27Louisiana~4K0.94×
28Maine~1K0.94×
29Delaware<1K0.93×
30Virginia~7K0.92×
31Arkansas~2K0.91×
32Ohio~9K0.89×
33Indiana~5K0.89×
34Kansas~2K0.89×
35Nevada~3K0.88×
36Tennessee~6K0.87×
37South Dakota<1K0.87×
38Missouri~5K0.86×
39West Virginia~1K0.86×
40New Hampshire~1K0.86×
41North Dakota<1K0.86×
42Minnesota~4K0.84×
43Kentucky~3K0.84×
44Oregon~3K0.84×
45Utah~2K0.81×
46Colorado~4K0.78×
47New Mexico~1K0.77×
48Montana<1K0.76×
49Wisconsin~4K0.75×
50Idaho~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Flos, United States
0.75×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flos audience
#·InterestCategoryAffinity×
01ArtemideHome & Garden247.36×
02Verner PantonHome & Garden171.43×
03FlexformHome & Garden161.68×
04Tom DixonHome & Garden145.64×
05CassinaHome & Garden136.47×
06Zaha HadidArts & Culture107.76×
07Knoll (company)Home & Garden99.48×
08KartellHome & Garden90.04×
09Le CorbusierArts & Culture79.35×
10Frank GehryArts & Culture74.11×
11Architecture (magazine)Website / Newspaper / Magazine55.94×
12Herman Miller (manufacturer)Home & Garden27.37×
13Design & InteriorHome & Garden20.00×
14Interior designsHome & Garden20.00×
15Mardi GrasTravel & Leisure19.18×
16LensCraftersFashion & Accessoires13.90×
17Christmas lightsHome & Garden12.57×
18Luxury real estateBusiness & Career10.56×
19ArchitectHome & Garden10.10×
20DesignerHome & Garden5.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flos audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM14.19×
Design AffinityPREMIUM7.20×
Luxury OrientationPREMIUM2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flos audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Social Media UsageJOY0.92×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Flos's target market in United States?

Flos's target market in United States covers an estimated 614,845 people, concentrated in California and Texas.

02

What is the gender split and age of Flos customers?

63.2% of the Flos audience are female, 36.8% are male, with an average age of 34.6 years.

03

Which brands do Flos fans like most?

Flos fans show strongest brand affinity for Artemide (247.36×), Knoll (company) (99.48×), and Zaha Hadid (107.76×) over the country average.

04

Where do Flos fans live in United States?

Flos fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Flos fans also like?

Beyond Flos itself, the audience over-indexes on Knoll (company) (99.48×), Zaha Hadid (107.76×), Frank Gehry (74.11×), and Architecture (magazine) (55.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Flos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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