Rascasse Audience Intelligence

Interior designs Audience in United States

A data profile of the people who buy, follow and care about Interior designs in United States — modelled from more than twelve digital signal sources. Interior designs has an estimated audience of 3,684,272 people in United States.

#4523among Topic in United States#558in Home & Garden

The average Interior designs fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Modern architecture, Leroy Merlin, Property finder, with strongest over-indexing on Modern architecture (9.44× the country average).

Demographically, the Interior designs audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Interior designs fan in United States is more female, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for Modern architecture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interior designs profile in United States.

Audience size
3.7M
in United States
Gender
75.5%♀
24.5% male
Age
38.0
average years
Country rank
#8624
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interior designs fans

75.5% are female, 24.5% are male, average age 38.0.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Interior designs audience in United States
MetricValue
Female75.5%
Male24.5%
Average age38.0
Estimated audience size3,684,272
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Interior designs audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3924%
40-4922%
50+14%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Interior designs audience comes from United States.

Worldwide audience distribution share by country for Interior designs
CountryShare
United States12.8%
China12.2%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interior designs audience in United States is strongest.

Fig. 05

Top regions by affinity

Interior designs fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.52×
02Oregon~60K1.37×
03Florida~300K1.28×
04North Carolina~100K1.27×
05California~500K1.22×
06Connecticut~50K1.22×
07Georgia~100K1.21×
08Texas~400K1.20×
09Virginia~100K1.17×
10Washington~90K1.16×
11Iowa~40K1.16×
12Wyoming~6K1.15×
13Arizona~80K1.11×
14Kansas~30K1.11×
15New York~200K1.09×
16Colorado~60K1.09×
17Minnesota~60K1.08×
18Nebraska~20K1.07×
19Idaho~20K1.05×
20South Carolina~60K1.04×
21New Jersey~100K1.03×
22Mississippi~30K1.01×
23Indiana~70K1.00×
24Wisconsin~50K0.99×
25Louisiana~50K0.98×
26South Dakota~8K0.98×
27Illinois~100K0.97×
28Tennessee~70K0.97×
29Maryland~60K0.97×
30Arkansas~30K0.97×
31Alabama~50K0.96×
32Washington, District of Columbia~10K0.95×
33Missouri~60K0.94×
34Michigan~90K0.93×
35Oklahoma~40K0.93×
36Hawaii~10K0.93×
37Montana~9K0.92×
38North Dakota~7K0.91×
39Pennsylvania~100K0.90×
40Ohio~100K0.88×
41Massachusetts~60K0.88×
42Nevada~30K0.88×
43Alaska~7K0.87×
44Rhode Island~10K0.85×
45Kentucky~40K0.84×
46Delaware~8K0.81×
47New Hampshire~10K0.79×
48Maine~10K0.76×
49New Mexico~10K0.75×
50West Virginia~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Interior designs, United States
0.67×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interior designs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interior designs audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping50.59×
02Snow blowerHome & Garden13.65×
03Danish designHome & Garden11.97×
04Modern architectureArts & Culture9.44×
05Residential areaHome & Garden7.81×
06Google EarthInternet & Social Media7.75×
07Property finderHome & Garden6.68×
08Garden furnitureHome & Garden5.22×
09Discount storesShopping4.37×
10Renewable energyBusiness & Career4.10×
11InnovationBusiness & Career3.97×
12ApartmentBusiness & Career3.31×
13Mortgage loansBusiness & Career3.28×
14RenovationHome & Garden3.20×
15Shopping mallsShopping3.13×
16Trader Joe'sShopping2.80×
17IKEAHome & Garden2.72×
18FurnitureHome & Garden2.23×
19AirbnbTravel & Leisure2.16×
20PinterestInternet & Social Media2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interior designs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interior designs audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.52×
Design AffinityPREMIUM5.15×
Luxury OrientationPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interior designs audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
TraditionCONSERVATISM0.84×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Interior designs have in United States?

Interior designs has an estimated audience of 3,684,272 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Interior designs fans?

75.5% of Interior designs fans are female, 24.5% are male, with an average age of 38.0 years.

03

Which brands do Interior designs fans like most?

Interior designs fans show strongest brand affinity for Modern architecture (9.44×), Leroy Merlin (50.59×), and Property finder (6.68×) over the country average.

04

Where do Interior designs fans live in United States?

Interior designs fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Interior designs fans also like?

Beyond Interior designs itself, the audience over-indexes on Leroy Merlin (50.59×), Property finder (6.68×), Residential area (7.81×), and Discount stores (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Interior designs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Interior designs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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