Interior designs Audience in United States

Interior designs has an estimated audience of 3,684,272 people in United States. 75.5% are female, 24.5% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Leroy Merlin, Modern architecture, Property finder, Danish design.

The average Interior designs fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Leroy Merlin, Modern architecture, with strongest over-indexing on PSV Eindhoven (145.77× the country average). Demographically, the Interior designs audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Interior designs fans

Demographic split for Interior designs audience in United States
MetricValue
Female75.5%
Male24.5%
Average age38.0
Estimated audience size3,684,272

Audience persona

The typical Interior designs fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Interior designs in United States
RegionReachAffinity
California560,6771.38×
Texas406,9951.28×
Florida339,8461.36×
New York260,2541.26×
Georgia150,0701.32×
North Carolina136,5031.23×
Illinois130,0051.06×
Virginia122,1081.36×
Pennsylvania108,7240.88×
New Jersey106,6571.14×
Ohio99,7860.88×
Michigan94,3360.98×
Washington93,5921.27×
Arizona83,0201.1×
Tennessee75,1301.02×
Indiana69,4241.03×
Massachusetts67,1430.93×
Colorado65,9311.14×
Maryland61,9620.98×
South Carolina60,1191.08×
Oregon58,4201.38×
Minnesota57,4711.09×
Wisconsin54,7080.99×
Missouri52,5270.88×
Louisiana49,3151.04×
Alabama46,8470.91×
Utah46,6411.41×
Kentucky39,4390.85×
Oklahoma39,0040.95×
Nevada35,3180.99×
Connecticut34,1140.92×
Iowa32,9101.08×
Kansas31,0881.07×
Mississippi29,6760.98×
Arkansas28,9750.95×
Idaho18,4311×
Nebraska17,5250.95×
Hawaii14,7070.93×
New Mexico13,2240.72×
New Hampshire10,9960.76×
Washington, District of Columbia10,9530.99×
Rhode Island9,9020.84×
Maine9,5220.72×
West Virginia9,3930.55×
Montana8,5450.84×
Delaware8,0310.79×
South Dakota7,0230.82×
North Dakota6,0530.8×
Alaska5,0380.64×
Vermont4,6250.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interior designs audience
BrandAffinityCategory
PSV Eindhoven145.77×Sports
Leroy Merlin47.92×Shopping
Modern architecture7.13×Arts & Culture
Property finder6.15×Home & Garden
Danish design14.38×Home & Garden
Back to the Future12.15×Movies & TV
Renovation3.6×Home & Garden
Autism Awareness6.94×Health
Feyenoord31.92×Sports
Scandinavian design12.44×Home & Garden
Urban Outfitters4.51×Shopping
Designer clothing4.54×Fashion & Accessoires
Diabetes mellitus awareness4.35×Health
Deutsche Eishockey Liga24.99×Sports
First-time buyer3.55×Shopping
Nordstrom2.54×Shopping
Garden furniture4.75×Home & Garden
Singer-songwriter2.28×Music & Radio
Contemporary art3.36×Arts & Culture
Apartment2.28×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interior designs audience
TraitClusterScore
Design AffinityPREMIUM6.51
Quality AwarenessPREMIUM5.49
Luxury OrientationPREMIUM2.5
DIY MentalityTHRILL1.92
Pet OwnershipJOY1.76
Urban LifestyleOPEN1.7

Worldwide distribution

Worldwide audience distribution share by country for Interior designs
CountryShare
United States12.8%
China12.2%
Germany8.9%

See Interior designs audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Interior designs have in United States?

Interior designs has an estimated audience of 3,684,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Interior designs fans?

75.5% of Interior designs fans are female, 24.5% are male, with an average age of 38.0 years.

Which brands do Interior designs fans like most?

Interior designs fans show strongest brand affinity for PSV Eindhoven (145.77×), Leroy Merlin (47.92×), and Modern architecture (7.13×) over the country average.

Where do Interior designs fans live in United States?

Interior designs fans in United States are most concentrated in California (reach 560,677), Texas (reach 406,995), and Florida (reach 339,846). These three regions account for the largest share of the active audience.

What other brands do Interior designs fans also like?

Beyond Interior designs itself, the audience over-indexes on Leroy Merlin (47.92×), Modern architecture (7.13×), Property finder (6.15×), and Danish design (14.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interior designs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.