Interior designs Audience in United States

Interior designs logo

Interior designs has an estimated audience of 3,684,272 people in United States. 75.5% are female, 24.5% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Home equity, Product design, Mothercare, JDSU.

The average Interior designs fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Home equity, Product design, with strongest over-indexing on Natural rubber (4.67× the country average). Demographically, the Interior designs audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Interior designs fans

Demographic split for Interior designs audience in United States
MetricValue
Female75.5%
Male24.5%
Average age38.0
Estimated audience size3,684,272

Audience persona

The typical Interior designs fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Interior designs in United States
RegionReachAffinity
California560,6771.38×
Texas406,9951.28×
Florida339,8461.36×
New York260,2541.26×
Georgia150,0701.32×
North Carolina136,5031.23×
Illinois130,0051.06×
Virginia122,1081.36×
Pennsylvania108,7240.88×
New Jersey106,6571.14×
Ohio99,7860.88×
Michigan94,3360.98×
Washington93,5921.27×
Arizona83,0201.1×
Tennessee75,1301.02×
Indiana69,4241.03×
Massachusetts67,1430.93×
Colorado65,9311.14×
Maryland61,9620.98×
South Carolina60,1191.08×
Oregon58,4201.38×
Minnesota57,4711.09×
Wisconsin54,7080.99×
Missouri52,5270.88×
Louisiana49,3151.04×
Alabama46,8470.91×
Utah46,6411.41×
Kentucky39,4390.85×
Oklahoma39,0040.95×
Nevada35,3180.99×
Connecticut34,1140.92×
Iowa32,9101.08×
Kansas31,0881.07×
Mississippi29,6760.98×
Arkansas28,9750.95×
Idaho18,4311×
Nebraska17,5250.95×
Hawaii14,7070.93×
New Mexico13,2240.72×
New Hampshire10,9960.76×
Washington, District of Columbia10,9530.99×
Rhode Island9,9020.84×
Maine9,5220.72×
West Virginia9,3930.55×
Montana8,5450.84×
Delaware8,0310.79×
South Dakota7,0230.82×
North Dakota6,0530.8×
Alaska5,0380.64×
Vermont4,6250.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interior designs audience
BrandAffinityCategory
Natural rubber4.67×Cars & Mobility
Home equity2.83×Home & Garden
Product design2.01×Business & Career
Mothercare3.01×Kids & Family
JDSU2.55×Business & Career
Cachorro4.38×Pets & Animals
Staycation2.52×Home & Garden
Voltron: Legendary Defender12.15×Movies & TV
Eagan, Minnesota12.14×Shopping
Electrolyte3.24×Health
UK garage3.75×Music & Radio
South Asian cuisine5.54×Food & Beverages
Oliver Platt4.99×Movies & TV
Employee retention7.93×Business & Career
Kingdom of Judah3.78×Politics & Society
Fairy godmother3.78×Literature
Soldering iron1.62×Home & Garden
Highland games4.19×Sports
Historic site1.94×Arts & Culture
Home staging2.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interior designs audience
TraitClusterScore
Design AffinityPREMIUM6.51
Quality AwarenessPREMIUM5.49
Luxury OrientationPREMIUM2.5
DIY MentalityTHRILL1.92
Pet OwnershipJOY1.76
Urban LifestyleOPEN1.7

Worldwide distribution

Worldwide audience distribution share by country for Interior designs
CountryShare
United States12.8%
China12.2%
Germany8.9%

See Interior designs audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Interior designs have in United States?

Interior designs has an estimated audience of 3,684,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Interior designs fans?

75.5% of Interior designs fans are female, 24.5% are male, with an average age of 38.0 years.

Which brands do Interior designs fans like most?

Interior designs fans show strongest brand affinity for Natural rubber (4.67×), Home equity (2.83×), and Product design (2.01×) over the country average.

Where do Interior designs fans live in United States?

Interior designs fans in United States are most concentrated in California (reach 560,677), Texas (reach 406,995), and Florida (reach 339,846). These three regions account for the largest share of the active audience.

What other brands do Interior designs fans also like?

Beyond Interior designs itself, the audience over-indexes on Home equity (2.83×), Product design (2.01×), Mothercare (3.01×), and JDSU (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interior designs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.