Rascasse Audience Intelligence

Interior designs Audience in Germany

A data profile of the people who buy, follow and care about Interior designs in Germany — modelled from more than twelve digital signal sources. Interior designs has an estimated audience of 2,577,832 people in Germany.

#1537among Topic in Germany#211in Home & Garden

The average Interior designs fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Starter home, IKEA, First-time home buyer grant, with strongest over-indexing on Starter home (7.93× the country average).

Demographically, the Interior designs audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Interior designs fan in Germany is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Starter home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interior designs profile in Germany.

Audience size
2.6M
in Germany
Gender
71.7%♀
28.3% male
Age
35.6
average years
Country rank
#2554
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interior designs fans

71.7% are female, 28.3% are male, average age 35.6.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Interior designs audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age35.6
Estimated audience size2,577,832
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Interior designs audience in Germany
Age bracketShare%
16-1921%
20-2927%
30-3924%
40-4919%
50+8%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Interior designs audience comes from Germany.

Worldwide audience distribution share by country for Interior designs
CountryShare
United States12.8%
China12.2%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interior designs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Interior designs fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.55×
02Hamburg~80K1.45×
03Hessen~200K1.19×
04Bayern~500K1.17×
05Nordrhein-Westfalen~600K1.09×
06Baden-Württemberg~400K1.08×
07Schleswig-Holstein~90K1.01×
08Bremen~20K1.01×
09Rheinland-Pfalz~100K0.97×
10Niedersachsen~200K0.91×
11Brandenburg~70K0.88×
12Sachsen~100K0.83×
13Thüringen~50K0.81×
14Saarland~20K0.78×
15Sachsen-Anhalt~50K0.77×
16Mecklenburg-Vorpommern~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Interior designs, Germany
0.73×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interior designs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interior designs audience
#·InterestCategoryAffinity×
01Starter homeHome & Garden7.93×
02First-time home buyer grantHome & Garden6.66×
03Modern furnitureHome & Garden4.74×
04HouseplantHome & Garden4.71×
05Mortgage calculatorHome & Garden4.27×
06MattressHome & Garden4.15×
07Tour de FranceSports3.74×
08HandmadeHome & Garden3.24×
09Modern architectureArts & Culture3.23×
10Property finderHome & Garden3.14×
11Ornamental plantHome & Garden3.11×
12Flower bouquetHome & Garden2.99×
13KitchenwareHome & Garden2.96×
14IKEAHome & Garden2.67×
15EtsyFashion & Accessoires2.62×
16Do it yourself (DIY)Home & Garden2.46×
17HermèsFashion & Accessoires2.24×
18Home improvementHome & Garden2.01×
19Luxury goodsFashion & Accessoires1.89×
20FurnitureHome & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interior designs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interior designs audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.25×
Quality AwarenessPREMIUM2.22×
IndulgenceJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interior designs audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.88×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Interior designs have in Germany?

Interior designs has an estimated audience of 2,577,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Interior designs fans?

71.7% of Interior designs fans are female, 28.3% are male, with an average age of 35.6 years.

03

Which brands do Interior designs fans like most?

Interior designs fans show strongest brand affinity for Starter home (7.93×), IKEA (2.67×), and First-time home buyer grant (6.66×) over the country average.

04

Where do Interior designs fans live in Germany?

Interior designs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Interior designs fans also like?

Beyond Interior designs itself, the audience over-indexes on IKEA (2.67×), First-time home buyer grant (6.66×), Houseplant (4.71×), and Do it yourself (DIY) (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Interior designs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Interior designs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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