Interior designs Audience in Germany
Interior designs has an estimated audience of 2,577,832 people in Germany. 71.7% are female, 28.3% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Natural rubber, Ipekyol, Cachorro.
The average Interior designs fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Natural rubber, with strongest over-indexing on Progressive rock (2.83× the country average). Demographically, the Interior designs audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Interior designs fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 35.6 |
| Estimated audience size | 2,577,832 |
Audience persona
The typical Interior designs fan in Germany is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 610,855 | 1.08× |
| Bayern | 511,288 | 1.23× |
| Baden-Württemberg | 395,539 | 1.12× |
| Hessen | 247,008 | 1.26× |
| Niedersachsen | 214,314 | 0.86× |
| Berlin | 193,493 | 1.68× |
| Rheinland-Pfalz | 122,947 | 0.95× |
| Sachsen | 103,575 | 0.82× |
| Schleswig-Holstein | 92,622 | 1× |
| Hamburg | 91,768 | 1.58× |
| Brandenburg | 68,265 | 0.85× |
| Sachsen-Anhalt | 45,521 | 0.68× |
| Thüringen | 44,107 | 0.67× |
| Mecklenburg-Vorpommern | 29,915 | 0.61× |
| Bremen | 21,284 | 0.97× |
| Saarland | 20,235 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.83× | Music & Radio |
| Artistic inspiration | 1.5× | Arts & Culture |
| Natural rubber | 2.5× | Cars & Mobility |
| Ipekyol | 3.2× | Shopping |
| Cachorro | 2.23× | Pets & Animals |
| Jayson Tatum | 4.45× | Sports |
| Indigenous Australian art | 3.07× | Arts & Culture |
| Bank account | 1.51× | Business & Career |
| Figure painting (hobby) | 1.96× | Arts & Culture |
| Building insulation | 2.06× | Home & Garden |
| Staycation | 1.81× | Home & Garden |
| MS Mode | 3.27× | Fashion & Accessoires |
| Bugatti Chiron | 2.57× | Cars & Mobility |
| McGregor, Iowa | 3.71× | Shopping |
| Buddy – The Buddy Holly Story | 2.17× | Music & Radio |
| Jersey (fabric) | 2.3× | Fashion & Accessoires |
| Headhunters (film) | 2.06× | Movies & TV |
| Roger Federer | 1.65× | Sports |
| Celtic punk | 3.57× | Music & Radio |
| Japanese domestic market | 1.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.5 |
| DIY Mentality | THRILL | 1.79 |
| Sustainability | BALANCE | 1.6 |
| Sports Activity | POWER | 1.49 |
| Creativity | OPEN | 1.41 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| China | 12.2% |
| Germany | 8.9% |
See Interior designs audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Interior designs have in Germany?
Interior designs has an estimated audience of 2,577,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interior designs fans?
71.7% of Interior designs fans are female, 28.3% are male, with an average age of 35.6 years.
Which brands do Interior designs fans like most?
Interior designs fans show strongest brand affinity for Progressive rock (2.83×), Artistic inspiration (1.5×), and Natural rubber (2.5×) over the country average.
Where do Interior designs fans live in Germany?
Interior designs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 610,855), Bayern (reach 511,288), and Baden-Württemberg (reach 395,539). These three regions account for the largest share of the active audience.
What other brands do Interior designs fans also like?
Beyond Interior designs itself, the audience over-indexes on Artistic inspiration (1.5×), Natural rubber (2.5×), Ipekyol (3.2×), and Cachorro (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Interior designs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.