Rascasse Audience Intelligence

Mardi Gras Audience in United States

A data profile of the people who buy, follow and care about Mardi Gras in United States — modelled from more than twelve digital signal sources. Mardi Gras has an estimated audience of 3,275,758 people in United States.

#117among Event in United States#778in Travel & Leisure

The average Mardi Gras fan in United States is 39.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Louisiana.

Top brand affinities include Superman, Rouses, New Orleans, with strongest over-indexing on Superman (1.6× the country average).

Demographically, the Mardi Gras audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Creativity, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mardi Gras fan in United States is more female, around 39.2 years old, with strong Creativity tendencies and a notable affinity for Superman.

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mardi Gras profile in United States.

Audience size
3.3M
in United States
Gender
66.6%♀
33.4% male
Age
39.2
average years
Country rank
#9538
Event in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mardi Gras fans

66.6% are female, 33.4% are male, average age 39.2.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Mardi Gras audience in United States
MetricValue
Female66.6%
Male33.4%
Average age39.2
Estimated audience size3,275,758
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Mardi Gras audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4923%
50+19%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Mardi Gras audience comes from United States.

Worldwide audience distribution share by country for Mardi Gras
CountryShare
United States55.5%
France10.4%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mardi Gras audience in United States is strongest.

Fig. 05

Top regions by affinity

Mardi Gras fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K6.00×
02Mississippi~60K2.20×
03Alabama~90K2.04×
04Texas~400K1.26×
05Missouri~70K1.24×
06Washington, District of Columbia~10K1.23×
07Arkansas~30K1.18×
08Georgia~100K1.15×
09Tennessee~70K1.06×
10Florida~200K1.02×
11Virginia~80K0.99×
12Oklahoma~40K0.99×
13West Virginia~20K0.99×
14Kentucky~40K0.96×
15North Carolina~90K0.95×
16Maryland~50K0.93×
17South Carolina~50K0.93×
18Colorado~50K0.92×
19Kansas~20K0.90×
20Illinois~100K0.89×
21Indiana~50K0.87×
22Ohio~80K0.84×
23Nevada~30K0.83×
24Oregon~30K0.82×
25Connecticut~30K0.82×
26Washington~50K0.81×
27Nebraska~10K0.81×
28California~300K0.80×
29Pennsylvania~90K0.79×
30Delaware~7K0.79×
31Michigan~70K0.78×
32Massachusetts~50K0.78×
33New Mexico~10K0.78×
34Montana~7K0.78×
35Alaska~5K0.78×
36New York~100K0.76×
37Wisconsin~40K0.76×
38Idaho~10K0.76×
39North Dakota~5K0.76×
40Iowa~20K0.75×
41New Jersey~60K0.72×
42Utah~20K0.71×
43Rhode Island~7K0.71×
44South Dakota~5K0.71×
45Arizona~50K0.70×
46New Hampshire~9K0.70×
47Vermont~4K0.70×
48Maine~8K0.68×
49Minnesota~30K0.66×
50Hawaii~9K0.63×
Fig. 06

Affinity by region

Affinity by region — Mardi Gras, United States
0.63×1.00×6.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mardi Gras audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mardi Gras audience
#·InterestCategoryAffinity×
01RousesShopping10.54×
02LSU Tigers baseballSports7.75×
03Baton Rouge, LouisianaTravel & Leisure5.55×
04LSU Tigers footballSports4.60×
05New OrleansTravel & Leisure3.68×
06Scarface (1983 film)Movies & TV3.65×
07Smoothie KingFood & Beverages3.56×
08Gulf Coast of the United StatesTravel & Leisure3.13×
09Angel ReeseSports3.04×
10Tropical Smoothie CafeFood & Beverages3.01×
11CarnivalTravel & Leisure2.96×
12New Orleans SaintsSports2.85×
13AfrobeatMusic & Radio2.57×
14Google FlightsTravel & Leisure2.35×
15LouisianaTravel & Leisure2.32×
16Raising Cane's Chicken FingersFood & Beverages2.32×
17MississippiTravel & Leisure2.23×
18LivemusicMusic & Radio1.61×
19SupermanMovies & TV1.60×
20Southern United StatesTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mardi Gras audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mardi Gras audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.95×
Sports ActivityPOWER0.92×
TravellingTHRILL0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mardi Gras audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.58×
IndulgenceJOY0.60×
Urban LifestyleOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mardi Gras have in United States?

Mardi Gras has an estimated audience of 3,275,758 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mardi Gras fans?

66.6% of Mardi Gras fans are female, 33.4% are male, with an average age of 39.2 years.

03

Which brands do Mardi Gras fans like most?

Mardi Gras fans show strongest brand affinity for Superman (1.6×), Rouses (10.54×), and New Orleans (3.68×) over the country average.

04

Where do Mardi Gras fans live in United States?

Mardi Gras fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Louisiana (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mardi Gras fans also like?

Beyond Mardi Gras itself, the audience over-indexes on Rouses (10.54×), New Orleans (3.68×), LSU Tigers football (4.6×), and Louisiana (2.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mardi Gras audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mardi Gras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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