Mardi Gras Audience in United States

Mardi Gras logo

Mardi Gras has an estimated audience of 3,272,843 people in United States. 66.6% are female, 33.4% are male, average age 39.2. Top regions: Texas, California, Louisiana. Top brand affinities: Superman, Rouses, New Orleans, LSU Tigers football, Louisiana.

The average Mardi Gras fan in United States is 39.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Superman, Rouses, New Orleans, with strongest over-indexing on Superman (1.6× the country average). Demographically, the Mardi Gras audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event

Demographics of Mardi Gras fans

Demographic split for Mardi Gras audience in United States
MetricValue
Female66.6%
Male33.4%
Average age39.2
Estimated audience size3,272,843

Audience persona

The typical Mardi Gras fan in United States is more female, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Mardi Gras in United States
RegionReachAffinity
Texas379,5621.35×
California309,6380.86×
Louisiana251,6105.96×
Florida232,3981.05×
New York149,9740.82×
Georgia121,1971.2×
Illinois102,6980.94×
North Carolina97,9430.99×
Pennsylvania90,2100.82×
Ohio86,1260.85×
Alabama83,4491.83×
Virginia82,7301.04×
Tennessee71,3261.09×
Missouri69,1011.31×
Michigan68,4690.8×
New Jersey62,9470.76×
Mississippi55,4622.06×
Washington54,4670.83×
Indiana54,0310.9×
Massachusetts53,5830.83×
Maryland53,2950.95×
Colorado50,0800.97×
South Carolina47,2430.96×
Arizona43,7240.65×
Kentucky40,0770.98×
Wisconsin36,5120.74×
Oklahoma33,0670.91×
Minnesota31,6200.67×
Arkansas31,3021.16×
Oregon29,7730.79×
Connecticut26,8400.82×
Nevada26,1650.83×
Kansas23,7710.92×
Utah20,8450.71×
Iowa19,8870.74×
West Virginia13,9680.92×
Washington, District of Columbia12,9671.32×
Nebraska12,8810.78×
New Mexico12,6830.77×
Idaho12,3340.75×
New Hampshire8,7810.68×
Hawaii8,5740.61×
Maine7,2830.62×
Rhode Island7,1660.69×
Montana6,7630.74×
Delaware6,5410.72×
South Dakota4,9690.66×
North Dakota4,6080.69×
Alaska4,3820.63×
Vermont3,5640.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mardi Gras audience
BrandAffinityCategory
Superman1.6×Movies & TV
Rouses10.54×Shopping
New Orleans3.68×Travel & Leisure
LSU Tigers football4.6×Sports
Louisiana2.32×Travel & Leisure
Carnival2.96×Travel & Leisure
Google Flights2.35×Travel & Leisure
Gulf Coast of the United States3.13×Travel & Leisure
Afrobeat2.57×Music & Radio
Smoothie King3.56×Food & Beverages
LSU Tigers baseball7.75×Sports
Southern United States1.51×Travel & Leisure
Baton Rouge, Louisiana5.55×Travel & Leisure
New Orleans Saints2.85×Sports
Angel Reese3.04×Sports
Livemusic1.61×Music & Radio
Tropical Smoothie Cafe3.01×Food & Beverages
Mission: Impossible (film series)2.91×Movies & TV
Mississippi2.23×Travel & Leisure
Scooby-Doo1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mardi Gras audience
TraitClusterScore
Quality AwarenessPREMIUM1.97
Luxury OrientationPREMIUM1.54
SustainabilityBALANCE1.44
LGBTQ+ IdentityOPEN1.31
Risk AppetiteTHRILL1.28
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Mardi Gras
CountryShare
United States55.8%
France10.5%
Australia4.2%

See Mardi Gras audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mardi Gras have in United States?

Mardi Gras has an estimated audience of 3,272,843 people in United States, concentrated in Texas and California.

What is the gender split and age of Mardi Gras fans?

66.6% of Mardi Gras fans are female, 33.4% are male, with an average age of 39.2 years.

Which brands do Mardi Gras fans like most?

Mardi Gras fans show strongest brand affinity for Superman (1.6×), Rouses (10.54×), and New Orleans (3.68×) over the country average.

Where do Mardi Gras fans live in United States?

Mardi Gras fans in United States are most concentrated in Texas (reach 379,562), California (reach 309,638), and Louisiana (reach 251,610). These three regions account for the largest share of the active audience.

What other brands do Mardi Gras fans also like?

Beyond Mardi Gras itself, the audience over-indexes on Rouses (10.54×), New Orleans (3.68×), LSU Tigers football (4.6×), and Louisiana (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mardi Gras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.