Baton Rouge, Louisiana Audience in United States

Baton Rouge, Louisiana logo

Baton Rouge, Louisiana has an estimated audience of 3,371,189 people in United States. 53.7% are female, 46.3% are male, average age 40.2. Top regions: Louisiana, Texas, California. Top brand affinities: Product design, Goop, Hibachi, Governor of Michigan, Wok.

The average Baton Rouge, Louisiana fan in United States is 40.2 years old, balanced, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, California. Top brand affinities include Product design, Goop, Hibachi, with strongest over-indexing on Product design (4.45× the country average). Demographically, the Baton Rouge, Louisiana audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Baton Rouge, Louisiana fans

Demographic split for Baton Rouge, Louisiana audience in United States
MetricValue
Female53.7%
Male46.3%
Average age40.2
Estimated audience size3,371,189

Audience persona

The typical Baton Rouge, Louisiana fan in United States is balanced, around 40.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Baton Rouge, Louisiana in United States
RegionReachAffinity
Louisiana796,18818.31×
Texas395,2621.36×
California178,0520.48×
Florida168,9900.74×
New York101,9660.54×
Mississippi97,5113.51×
Georgia96,3610.93×
Alabama76,4761.62×
Illinois69,2180.62×
North Carolina67,8400.67×
Tennessee60,4090.89×
Ohio54,9370.53×
Pennsylvania52,4680.46×
Virginia50,8310.62×
Michigan43,7510.5×
Missouri36,8720.68×
New Jersey36,8020.43×
South Carolina35,8040.71×
Washington33,6410.5×
Arkansas33,4131.2×
Arizona33,1520.48×
Maryland32,4280.56×
Indiana31,3440.51×
Massachusetts31,3030.47×
Oklahoma30,8610.82×
Colorado29,6340.56×
Wisconsin27,7670.55×
Minnesota25,2440.52×
Kentucky23,2260.55×
Kansas16,9780.64×
Iowa16,7730.6×
Oregon16,7120.43×
Nevada16,5610.51×
Connecticut15,4410.46×
Utah14,2500.47×
Nebraska10,4070.62×
New Mexico9,2300.55×
Idaho8,1060.48×
Washington, District of Columbia7,8780.78×
West Virginia6,7470.43×
New Hampshire5,0060.38×
Hawaii4,8860.34×
Maine4,8770.4×
Montana4,4690.48×
Rhode Island4,2390.4×
Delaware4,1520.45×
South Dakota3,9000.5×
North Dakota3,5890.52×
Alaska3,0410.42×
Wyoming2,3720.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baton Rouge, Louisiana audience
BrandAffinityCategory
Product design4.45×Business & Career
Goop11.63×Internet & Social Media
Hibachi16.41×Food & Beverages
Governor of Michigan14.44×Politics & Society
Wok11.58×Food & Beverages
Google Home11.35×Technology & Electronics
Grinch6.29×Movies & TV
headspace14.55×Health
Grace Slick12.87×Music & Radio
No Escape (1994 film)16.45×Movies & TV
TV Fanatic13.79×Movies & TV
Cherish (group)12.93×Music & Radio
Harlow13.24×Travel & Leisure
Guitarist (magazine)12.47×Music & Radio
Combat sport1.72×Sports
Vocal harmony4.83×Music & Radio
Fairy godmother7.89×Literature
Hipster10.15×Politics & Society
El Paso County, Colorado13.45×Travel & Leisure
Mathcore7.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baton Rouge, Louisiana audience
TraitClusterScore
Urban LifestyleOPEN1.28
ExtroversionTHRILL1.28
PatriotismCONSERVATISM1.22
Career OrientationPOWER1.11
Social Media UsageJOY1.1
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Baton Rouge, Louisiana
CountryShare
United States87.7%
Canada3.6%
United Kingdom1.6%

See Baton Rouge, Louisiana audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Baton Rouge, Louisiana have in United States?

Baton Rouge, Louisiana has an estimated audience of 3,371,189 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Baton Rouge, Louisiana fans?

53.7% of Baton Rouge, Louisiana fans are female, 46.3% are male, with an average age of 40.2 years.

Which brands do Baton Rouge, Louisiana fans like most?

Baton Rouge, Louisiana fans show strongest brand affinity for Product design (4.45×), Goop (11.63×), and Hibachi (16.41×) over the country average.

Where do Baton Rouge, Louisiana fans live in United States?

Baton Rouge, Louisiana fans in United States are most concentrated in Louisiana (reach 796,188), Texas (reach 395,262), and California (reach 178,052). These three regions account for the largest share of the active audience.

What other brands do Baton Rouge, Louisiana fans also like?

Beyond Baton Rouge, Louisiana itself, the audience over-indexes on Goop (11.63×), Hibachi (16.41×), Governor of Michigan (14.44×), and Wok (11.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baton Rouge, Louisiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.