Rascasse Audience Intelligence

New Orleans Audience in United States

A data profile of the people who buy, follow and care about New Orleans in United States — modelled from more than twelve digital signal sources. New Orleans has an estimated audience of 18,099,356 people in United States.

#25among City in United States#97among POI in United States#165in Travel & Leisure

The average New Orleans fan in United States is 41.0 years old, balanced, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, California.

Top brand affinities include Real property, Planet Fitness, Pizza Hut, with strongest over-indexing on Real property (2.35× the country average).

Demographically, the New Orleans audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Orleans fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Orleans profile in United States.

Audience size
18.1M
in United States
Gender
54.7%♀
45.3% male
Age
41.0
average years
Country rank
#1863
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Orleans fans

54.7% are female, 45.3% are male, average age 41.0.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for New Orleans audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.0
Estimated audience size18,099,356
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the New Orleans audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

76.1%

of the worldwide New Orleans audience comes from United States.

Worldwide audience distribution share by country for New Orleans
CountryShare
United States76.1%
United Kingdom2.6%
Brazil2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Orleans audience in United States is strongest.

Fig. 05

Top regions by affinity

New Orleans fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2M8.53×
02Mississippi~400K2.55×
03Alabama~400K1.49×
04Georgia~700K1.22×
05Arkansas~200K1.21×
06Texas~2M1.13×
07Tennessee~400K1.10×
08Washington, District of Columbia~60K1.09×
09Illinois~600K1.02×
10Florida~1M1.01×
11Missouri~300K0.98×
12Oklahoma~200K0.93×
13Maryland~300K0.91×
14Massachusetts~300K0.90×
15South Carolina~200K0.89×
16North Carolina~500K0.88×
17Kentucky~200K0.88×
18Colorado~200K0.87×
19Ohio~500K0.86×
20New Jersey~400K0.86×
21Virginia~400K0.86×
22Kansas~100K0.86×
23Wisconsin~200K0.85×
24Nevada~100K0.85×
25Pennsylvania~500K0.84×
26New York~800K0.83×
27Connecticut~200K0.83×
28Indiana~300K0.82×
29Minnesota~200K0.81×
30Washington~300K0.78×
31Iowa~100K0.77×
32Rhode Island~40K0.76×
33Oregon~200K0.75×
34Nebraska~70K0.75×
35Vermont~20K0.75×
36California~1.5M0.74×
37New Hampshire~50K0.74×
38Maine~50K0.74×
39Delaware~40K0.74×
40New Mexico~70K0.73×
41Utah~100K0.69×
42Montana~30K0.69×
43North Dakota~30K0.68×
44West Virginia~60K0.67×
45Idaho~60K0.65×
46South Dakota~30K0.64×
47Hawaii~50K0.61×
48Michigan~300K0.56×
49Alaska~20K0.53×
50Arizona~200K0.52×
Fig. 06

Affinity by region

Affinity by region — New Orleans, United States
0.52×1.00×8.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Orleans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Orleans audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages3.60×
02Carmelo AnthonySports3.34×
03New Orleans SaintsSports3.08×
04Real propertyHome & Garden2.35×
05The Breakfast ClubMovies & TV2.30×
06Microwave ovenHome & Garden2.28×
07Talk radioMusic & Radio1.83×
08Discount storesShopping1.82×
09InnovationBusiness & Career1.78×
10New England PatriotsSports1.73×
11CBS SportsMovies & TV1.71×
12Pizza HutFood & Beverages1.69×
13NBA FinalsSports1.67×
14FedExBusiness & Career1.67×
15TMZInternet & Social Media1.66×
16Planet FitnessSports1.64×
17College basketballSports1.62×
18southwest airlinesTravel & Leisure1.62×
19TicketmasterTravel & Leisure1.58×
20GeneticsKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Orleans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Orleans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Convenience OrientationPREMIUM1.42×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Orleans audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
MindfulnessBALANCE0.91×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Orleans have in United States?

New Orleans has an estimated audience of 18,099,356 people in United States, concentrated in Louisiana and Texas.

02

What is the gender split and age of New Orleans fans?

54.7% of New Orleans fans are female, 45.3% are male, with an average age of 41.0 years.

03

Which brands do New Orleans fans like most?

New Orleans fans show strongest brand affinity for Real property (2.35×), Planet Fitness (1.64×), and Pizza Hut (1.69×) over the country average.

04

Where do New Orleans fans live in United States?

New Orleans fans in United States are most concentrated in Louisiana (reach ~2M), Texas (reach ~2M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do New Orleans fans also like?

Beyond New Orleans itself, the audience over-indexes on Planet Fitness (1.64×), Pizza Hut (1.69×), TMZ (1.66×), and Discount stores (1.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Orleans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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