New Orleans Audience in United States

New Orleans has an estimated audience of 18,099,356 people in United States. 54.7% are female, 45.3% are male, average age 41.0. Top regions: Texas, Louisiana, California. Top brand affinities: Planet Fitness, Diaper bag, Hobby Lobby, New York Knicks, Livemusic.

The average New Orleans fan in United States is 41.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Planet Fitness, Diaper bag, Hobby Lobby, with strongest over-indexing on Planet Fitness (2.84× the country average). Demographically, the New Orleans audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of New Orleans fans

Demographic split for New Orleans audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.0
Estimated audience size18,099,356

Audience persona

The typical New Orleans fan in United States is balanced, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for New Orleans in United States
RegionReachAffinity
Texas1,786,9491.15×
Louisiana1,566,3966.71×
California1,560,3570.78×
Florida1,320,7451.08×
New York909,8970.9×
Georgia743,4441.33×
Illinois667,3131.11×
Pennsylvania560,0480.92×
Ohio535,1030.96×
North Carolina516,0750.95×
New Jersey441,1340.96×
Tennessee417,0631.15×
Virginia399,5030.91×
Massachusetts353,1520.99×
Mississippi332,4102.23×
Maryland303,7800.98×
Washington303,3940.84×
Missouri298,6871.02×
Indiana291,0580.88×
Alabama284,6201.13×
Colorado275,5410.97×
South Carolina257,3360.95×
Wisconsin248,7100.91×
Minnesota229,5240.89×
Michigan220,1760.47×
Kentucky209,9240.93×
Oklahoma190,7120.95×
Arkansas177,3001.19×
Oregon166,4410.8×
Connecticut163,1410.9×
Nevada153,9960.88×
Arizona150,1890.41×
Kansas128,3880.9×
Iowa120,0020.8×
Utah116,4310.72×
Nebraska71,1580.78×
New Mexico64,1820.71×
Washington, District of Columbia60,5571.11×
Idaho59,3060.65×
West Virginia56,8880.67×
New Hampshire55,8640.78×
Maine51,6070.8×
Hawaii49,0780.63×
Rhode Island45,5180.79×
Delaware38,1110.76×
Montana35,0770.7×
South Dakota25,8360.62×
Vermont23,7850.75×
North Dakota23,6460.64×
Wyoming18,0170.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Orleans audience
BrandAffinityCategory
Planet Fitness2.84×Sports
Diaper bag3.84×Kids & Family
Hobby Lobby2.06×Home & Garden
New York Knicks4.25×Sports
Livemusic2.7×Music & Radio
New Orleans Saints4.47×Sports
Real property2.65×Home & Garden
NBA Finals2.48×Sports
Chicago Bulls3.15×Sports
southwest airlines2.64×Travel & Leisure
College basketball2.51×Sports
MSN1.77×News
Aldi1.75×Shopping
Los Angeles Lakers2.31×Sports
Carmelo Anthony5.59×Sports
Streetwear2.27×Fashion & Accessoires
Taco Bell1.8×Food & Beverages
MySQL5.49×Technology & Electronics
Bars1.55×Travel & Leisure
Food processing3.3×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Orleans audience
TraitClusterScore
ExtroversionTHRILL1.37
PatriotismCONSERVATISM1.37
IndulgenceJOY1.31
Urban LifestyleOPEN1.26
Community OrientationOPEN1.22
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for New Orleans
CountryShare
United States76.1%
United Kingdom2.6%
Brazil2.3%

See New Orleans audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does New Orleans have in United States?

New Orleans has an estimated audience of 18,099,356 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of New Orleans fans?

54.7% of New Orleans fans are female, 45.3% are male, with an average age of 41.0 years.

Which brands do New Orleans fans like most?

New Orleans fans show strongest brand affinity for Planet Fitness (2.84×), Diaper bag (3.84×), and Hobby Lobby (2.06×) over the country average.

Where do New Orleans fans live in United States?

New Orleans fans in United States are most concentrated in Texas (reach 1,786,949), Louisiana (reach 1,566,396), and California (reach 1,560,357). These three regions account for the largest share of the active audience.

What other brands do New Orleans fans also like?

Beyond New Orleans itself, the audience over-indexes on Diaper bag (3.84×), Hobby Lobby (2.06×), New York Knicks (4.25×), and Livemusic (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Orleans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.