Rascasse Audience Intelligence

LensCrafters Target Market in United States

A data profile of the people who buy, follow and care about LensCrafters in United States — modelled from more than twelve digital signal sources. LensCrafters has an estimated audience of 6,977,218 people in United States.

#521among Brand in United States#251in Fashion & Accessoires

The average LensCrafters fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Eyewear, City Bank, Rosie O'Donnell, with strongest over-indexing on Eyewear (6.07× the country average).

Demographically, the LensCrafters audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LensCrafters fan in United States is balanced, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Eyewear.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LensCrafters profile in United States.

Audience size
7M
in United States
Gender
54.3%♀
45.7% male
Age
38.1
average years
Country rank
#5036
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LensCrafters

54.3% are female, 45.7% are male, average age 38.1.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for LensCrafters audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.1
Estimated audience size6,977,218
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the LensCrafters audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3922%
40-4920%
50+16%
Fig. 04

Worldwide distribution

83.4%

of the worldwide LensCrafters audience comes from United States.

Worldwide audience distribution share by country for LensCrafters
CountryShare
United States83.4%
Canada9.3%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LensCrafters audience in United States is strongest.

Fig. 05

Top regions by affinity

LensCrafters customers by region in United States
#RegionReachAffinity×
01New Hampshire~50K1.82×
02Georgia~400K1.64×
03Ohio~300K1.59×
04New Jersey~300K1.59×
05Massachusetts~200K1.59×
06Connecticut~100K1.57×
07South Carolina~200K1.56×
08Nevada~100K1.54×
09Illinois~400K1.53×
10Florida~700K1.48×
11Virginia~200K1.35×
12Maryland~200K1.35×
13California~1M1.33×
14North Carolina~300K1.30×
15Delaware~20K1.30×
16Rhode Island~30K1.24×
17Arizona~200K1.22×
18Hawaii~40K1.20×
19New York~500K1.17×
20Tennessee~200K1.17×
21Wisconsin~100K1.13×
22Kentucky~90K1.07×
23Texas~600K1.06×
24Washington~100K1.05×
25Pennsylvania~200K1.01×
26Colorado~100K1.00×
27Michigan~200K0.97×
28Indiana~100K0.95×
29Oregon~70K0.84×
30Missouri~90K0.83×
31Alabama~80K0.80×
32Utah~50K0.80×
33Washington, District of Columbia~20K0.80×
34Minnesota~80K0.79×
35Iowa~40K0.77×
36Alaska~10K0.75×
37Kansas~40K0.74×
38Montana~10K0.70×
39Nebraska~20K0.64×
40West Virginia~20K0.63×
41Arkansas~40K0.62×
42Maine~20K0.62×
43Vermont~7K0.59×
44Oklahoma~40K0.57×
45Louisiana~50K0.56×
46New Mexico~20K0.56×
47Mississippi~30K0.48×
48Idaho~20K0.45×
49North Dakota~6K0.39×
50South Dakota~5K0.34×
Fig. 06

Affinity by region

Affinity by region — LensCrafters, United States
0.34×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LensCrafters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LensCrafters audience
#·InterestCategoryAffinity×
01PersolFashion & Accessoires23.47×
02AcuvueHealth22.59×
03CalzedoniaFashion & Accessoires18.56×
04Rosie O'DonnellMovies & TV13.18×
05BombasFashion & Accessoires9.48×
06Contact lensHealth6.94×
07City BankBusiness & Career6.71×
08Eye protectionHealth6.62×
09Corrective lensHealth6.37×
10Bargain HuntersShopping6.11×
11Warby ParkerFashion & Accessoires6.10×
12EyewearFashion & Accessoires6.07×
13SunglassesFashion & Accessoires2.52×
14Google NewsNews2.45×
15Nordstrom rackFashion & Accessoires2.07×
16Domino's PizzaFood & Beverages1.96×
17LeatherFashion & Accessoires1.82×
18Pizza HutFood & Beverages1.73×
19T-MobileTechnology & Electronics1.59×
20ToysGames1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LensCrafters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LensCrafters audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.56×
IndulgenceJOY1.69×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LensCrafters audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
DIY MentalityTHRILL0.79×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LensCrafters's target market in United States?

LensCrafters's target market in United States covers an estimated 6,977,218 people, concentrated in California and Florida.

02

What is the gender split and age of LensCrafters customers?

54.3% of the LensCrafters audience are female, 45.7% are male, with an average age of 38.1 years.

03

Which brands do LensCrafters fans like most?

LensCrafters fans show strongest brand affinity for Eyewear (6.07×), City Bank (6.71×), and Rosie O'Donnell (13.18×) over the country average.

04

Where do LensCrafters fans live in United States?

LensCrafters fans in United States are most concentrated in California (reach ~1M), Florida (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do LensCrafters fans also like?

Beyond LensCrafters itself, the audience over-indexes on City Bank (6.71×), Rosie O'Donnell (13.18×), Contact lens (6.94×), and Bombas (9.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See LensCrafters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LensCrafters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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