LensCrafters Audience in United States

LensCrafters logo

LensCrafters has an estimated audience of 6,936,261 people in United States. 54.3% are female, 45.7% are male, average age 38.1. Top regions: California, Florida, Texas. Top brand affinities: Mathcore, Google Home, Historic site, Product design, Home equity.

The average LensCrafters fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mathcore, Google Home, Historic site, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the LensCrafters audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of LensCrafters fans

Demographic split for LensCrafters audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.1
Estimated audience size6,936,261

Audience persona

The typical LensCrafters fan in United States is balanced, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for LensCrafters in United States
RegionReachAffinity
California1,020,2581.34×
Florida689,7261.47×
Texas638,6971.07×
New York455,8571.18×
Georgia364,9821.71×
Ohio361,4501.69×
Illinois359,7291.56×
New Jersey275,1861.56×
North Carolina275,0081.32×
Pennsylvania245,4881.05×
Virginia232,8311.38×
Massachusetts222,2331.63×
Michigan182,2431×
Tennessee166,9771.2×
South Carolina165,7821.59×
Maryland157,8581.32×
Arizona155,5731.1×
Washington135,4430.97×
Indiana126,3651×
Wisconsin119,6051.15×
Connecticut115,1501.66×
Colorado109,5221×
Nevada103,1601.54×
Kentucky98,8971.14×
Missouri93,5800.84×
Minnesota77,0180.77×
Alabama73,8550.76×
Oregon61,6620.78×
New Hampshire49,8981.83×
Utah49,3120.79×
Louisiana48,9960.55×
Oklahoma44,2730.57×
Iowa43,5800.76×
Kansas39,7610.73×
Arkansas35,1640.62×
Hawaii34,3491.15×
Rhode Island27,9441.27×
Mississippi26,1900.46×
Delaware24,3281.27×
Nebraska22,8910.66×
West Virginia20,3490.63×
New Mexico18,0610.52×
Washington, District of Columbia17,8170.85×
Maine15,0920.61×
Idaho13,6060.39×
Montana11,3360.59×
Alaska9,0210.61×
Vermont6,9210.57×
North Dakota4,5070.32×
South Dakota4,2760.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LensCrafters audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Historic site6.17×Arts & Culture
Product design2.61×Business & Career
Home equity2.15×Home & Garden
The Historian16.48×Literature
Fairy godmother7.71×Literature
Governor of Michigan5.94×Politics & Society
Isometric exercise6.86×Sports
Eurail16.57×Cars & Mobility
JDSU2.25×Business & Career
Vocal harmony3.2×Music & Radio
Regional styles of Mexican music2×Music & Radio
UK garage3.82×Music & Radio
La Jolla6.39×Travel & Leisure
Goop3.69×Internet & Social Media
Grinch2.63×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure
Isla Holbox13.62×Travel & Leisure
Redemption (theology)4.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LensCrafters audience
TraitClusterScore
Quality AwarenessPREMIUM2.66
Luxury OrientationPREMIUM2.02
Risk AppetiteTHRILL1.75
IndulgenceJOY1.39
Price SensitivityPREMIUM1.19
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for LensCrafters
CountryShare
United States83.7%
Canada9.3%
China1.0%

See LensCrafters audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does LensCrafters have in United States?

LensCrafters has an estimated audience of 6,936,261 people in United States, concentrated in California and Florida.

What is the gender split and age of LensCrafters fans?

54.3% of LensCrafters fans are female, 45.7% are male, with an average age of 38.1 years.

Which brands do LensCrafters fans like most?

LensCrafters fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and Historic site (6.17×) over the country average.

Where do LensCrafters fans live in United States?

LensCrafters fans in United States are most concentrated in California (reach 1,020,258), Florida (reach 689,726), and Texas (reach 638,697). These three regions account for the largest share of the active audience.

What other brands do LensCrafters fans also like?

Beyond LensCrafters itself, the audience over-indexes on Google Home (11.64×), Historic site (6.17×), Product design (2.61×), and Home equity (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LensCrafters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.