Contact lens Audience in United States

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Contact lens has an estimated audience of 6,701,799 people in United States. 65.9% are female, 34.1% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: America's Best Contacts & Eyeglasses, Food and drink, Beauty, Movies, Food.

The average Contact lens fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include America's Best Contacts & Eyeglasses, Food and drink, Beauty, with strongest over-indexing on America's Best Contacts & Eyeglasses (13.13× the country average). Demographically, the Contact lens audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Contact lens fans

Demographic split for Contact lens audience in United States
MetricValue
Female65.9%
Male34.1%
Average age40.1
Estimated audience size6,701,799

Audience persona

The typical Contact lens fan in United States is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for America's Best Contacts & Eyeglasses.

Top regions in United States

Top regions ranked by reach for Contact lens in United States
RegionReachAffinity
California896,4991.22×
Texas716,6431.24×
New York580,7651.55×
Florida549,5541.21×
Illinois266,5711.19×
Georgia235,3741.14×
Pennsylvania224,3760.99×
North Carolina221,4781.1×
New Jersey213,8571.25×
Ohio176,8140.86×
Virginia175,5581.08×
Massachusetts165,9351.26×
Michigan152,4890.87×
Tennessee133,3720.99×
Arizona132,7150.97×
Washington130,1830.97×
Maryland118,3031.03×
South Carolina112,0461.11×
Indiana107,7520.88×
Louisiana94,2051.09×
Alabama93,8441×
Colorado92,5150.88×
Missouri87,8770.81×
Nevada84,7101.31×
Wisconsin83,2060.83×
Minnesota82,4720.86×
Kentucky74,7000.89×
Connecticut74,1751.1×
Oklahoma68,1510.92×
Oregon64,2360.84×
Mississippi58,6771.06×
Arkansas56,3661.02×
Utah48,9140.82×
Iowa47,1860.85×
Kansas46,8690.89×
Hawaii39,2571.36×
New Mexico35,0611.04×
West Virginia29,7700.95×
Maine29,2031.22×
Nebraska27,4040.82×
Idaho27,3020.81×
New Hampshire25,7520.98×
Rhode Island22,0581.03×
Delaware17,2750.93×
Washington, District of Columbia16,3160.81×
Alaska15,4671.08×
Montana14,7730.79×
South Dakota11,5510.75×
North Dakota11,0760.8×
Vermont9,1270.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contact lens audience
BrandAffinityCategory
America's Best Contacts & Eyeglasses13.13×Shopping
Food and drink1.7×Food & Beverages
Beauty1.67×Beauty & Wellness
Movies1.51×Movies & TV
Food1.5×Food & Beverages
Shoes1.79×Fashion & Accessoires
Circle contact lens35.53×Health
LensCrafters6.94×Fashion & Accessoires
Beverages1.58×Food & Beverages
Restaurants1.55×Food & Beverages
Corrective lens6.94×Health
Lens (optics)3.47×Technology & Electronics
Motherhood1.59×Kids & Family
Walgreens1.9×Shopping
Progressive lens14.39×Health
Google Drive1.88×Technology & Electronics
Sephora1.9×Shopping
Eye care professional12.56×Beauty & Wellness
Concurrent Versions System1.89×Technology & Electronics
Eyeglass prescription7.03×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contact lens audience
TraitClusterScore
Price SensitivityPREMIUM1.26
Family OrientationCONSERVATISM1.17
ExtroversionTHRILL1.15
IndulgenceJOY1.12
Quality AwarenessPREMIUM1.12
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Contact lens
CountryShare
United States21.2%
Japan7.2%
China4.4%

See Contact lens audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Contact lens have in United States?

Contact lens has an estimated audience of 6,701,799 people in United States, concentrated in California and Texas.

What is the gender split and age of Contact lens fans?

65.9% of Contact lens fans are female, 34.1% are male, with an average age of 40.1 years.

Which brands do Contact lens fans like most?

Contact lens fans show strongest brand affinity for America's Best Contacts & Eyeglasses (13.13×), Food and drink (1.7×), and Beauty (1.67×) over the country average.

Where do Contact lens fans live in United States?

Contact lens fans in United States are most concentrated in California (reach 896,499), Texas (reach 716,643), and New York (reach 580,765). These three regions account for the largest share of the active audience.

What other brands do Contact lens fans also like?

Beyond Contact lens itself, the audience over-indexes on Food and drink (1.7×), Beauty (1.67×), Movies (1.51×), and Food (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contact lens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.