Progressive lens Audience in United States

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Progressive lens has an estimated audience of 1,075,654 people in United States. 61.7% are female, 38.3% are male, average age 46.3. Top regions: California, Texas, New York. Top brand affinities: America's Best Contacts & Eyeglasses, pearle vision, LensCrafters, Dailies, Corrective lens.

The average Progressive lens fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include America's Best Contacts & Eyeglasses, pearle vision, LensCrafters, with strongest over-indexing on America's Best Contacts & Eyeglasses (20.48× the country average). Demographically, the Progressive lens audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Progressive lens fans

Demographic split for Progressive lens audience in United States
MetricValue
Female61.7%
Male38.3%
Average age46.3
Estimated audience size1,075,654

Audience persona

The typical Progressive lens fan in United States is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for America's Best Contacts & Eyeglasses.

Top regions in United States

Top regions ranked by reach for Progressive lens in United States
RegionReachAffinity
California131,2151.11×
Texas120,3671.3×
New York74,3021.24×
Florida74,2621.02×
Illinois46,3981.29×
Georgia40,5341.22×
North Carolina40,2671.24×
Pennsylvania36,0931×
Virginia35,7451.36×
Ohio32,9100.99×
Washington26,9831.25×
Michigan26,8250.95×
New Jersey26,0700.95×
Tennessee23,3821.08×
Massachusetts22,0941.04×
Maryland21,7051.17×
Arizona20,2230.92×
Colorado18,7751.11×
Indiana18,1510.92×
Missouri17,1500.99×
Alabama16,8571.12×
South Carolina16,7711.04×
Minnesota16,3881.06×
Wisconsin15,5740.96×
Louisiana14,1691.02×
Oregon13,1081.06×
Kentucky12,8130.95×
Oklahoma11,5980.97×
Connecticut10,8791.01×
Nevada10,1760.98×
Mississippi8,8651×
Kansas8,6101.02×
Arkansas8,4850.96×
Utah8,1050.84×
Iowa7,4100.84×
West Virginia5,2711.05×
Hawaii5,2261.13×
New Mexico4,6850.87×
Idaho4,6660.87×
Nebraska4,6390.86×
New Hampshire4,0920.97×
Maine3,4640.9×
Washington, District of Columbia2,8010.87×
Delaware2,6070.88×
Rhode Island2,5650.75×
Montana2,4630.83×
South Dakota1,9820.8×
North Dakota1,8570.84×
Vermont1,8070.96×
Alaska1,7820.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Progressive lens audience
BrandAffinityCategory
America's Best Contacts & Eyeglasses20.48×Shopping
pearle vision31.7×Health
LensCrafters11.86×Fashion & Accessoires
Dailies83.4×Health
Corrective lens10.89×Health
Browline glasses81.01×Fashion & Accessoires
Contact lens9.62×Health
Ophthalmology10.24×Health
Optometry10.45×Business & Career
Varilux91.42×Health
Eye care professional19.07×Beauty & Wellness
Bifocals29.84×Health
American Airlines2.5×Travel & Leisure
Eye protection8.22×Health
Essilor37.97×Fashion & Accessoires
Circle contact lens34.38×Health
Medicare (United States)4.15×Health
Photochromic lens14.13×Health
Eyeglass prescription8.93×Health
Fox News Channel1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Progressive lens audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
IndulgenceJOY1.47
SustainabilityBALANCE1.43
Price SensitivityPREMIUM1.39
Luxury OrientationPREMIUM1.32
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Progressive lens
CountryShare
Japan13.3%
United States9.8%
Brazil4.9%

See Progressive lens audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Progressive lens have in United States?

Progressive lens has an estimated audience of 1,075,654 people in United States, concentrated in California and Texas.

What is the gender split and age of Progressive lens fans?

61.7% of Progressive lens fans are female, 38.3% are male, with an average age of 46.3 years.

Which brands do Progressive lens fans like most?

Progressive lens fans show strongest brand affinity for America's Best Contacts & Eyeglasses (20.48×), pearle vision (31.7×), and LensCrafters (11.86×) over the country average.

Where do Progressive lens fans live in United States?

Progressive lens fans in United States are most concentrated in California (reach 131,215), Texas (reach 120,367), and New York (reach 74,302). These three regions account for the largest share of the active audience.

What other brands do Progressive lens fans also like?

Beyond Progressive lens itself, the audience over-indexes on pearle vision (31.7×), LensCrafters (11.86×), Dailies (83.4×), and Corrective lens (10.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Progressive lens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.