Rascasse Audience Intelligence

Progressive lens Audience in United States

A data profile of the people who buy, follow and care about Progressive lens in United States — modelled from more than twelve digital signal sources. Progressive lens has an estimated audience of 1,075,654 people in United States.

#8428among Topic in United States#681in Health

The average Progressive lens fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include pearle vision, America's Best Contacts & Eyeglasses, Dailies, with strongest over-indexing on pearle vision (31.7× the country average).

Demographically, the Progressive lens audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Progressive lens fan in United States is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for pearle vision.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Progressive lens profile in United States.

Audience size
1.1M
in United States
Gender
61.7%♀
38.3% male
Age
46.3
average years
Country rank
#22571
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Progressive lens fans

61.7% are female, 38.3% are male, average age 46.3.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Progressive lens audience in United States
MetricValue
Female61.7%
Male38.3%
Average age46.3
Estimated audience size1,075,654
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Progressive lens audience in United States
Age bracketShare%
16-199%
20-2910%
30-3915%
40-4930%
50+36%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Progressive lens audience comes from United States.

Worldwide audience distribution share by country for Progressive lens
CountryShare
Japan13.3%
United States9.8%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Progressive lens audience in United States is strongest.

Fig. 05

Top regions by affinity

Progressive lens fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~30K1.26×
02Texas~100K1.24×
03Washington~30K1.18×
04North Carolina~40K1.16×
05Georgia~40K1.15×
06Illinois~40K1.14×
07Maryland~20K1.13×
08New York~70K1.11×
09Alabama~20K1.10×
10West Virginia~5K1.09×
11California~100K1.08×
12Louisiana~10K1.07×
13Hawaii~5K1.07×
14Tennessee~20K1.06×
15Colorado~20K1.06×
16Kansas~9K1.06×
17Oklahoma~10K1.05×
18Oregon~10K1.04×
19Massachusetts~20K1.02×
20South Carolina~20K1.02×
21Minnesota~20K1.02×
22Mississippi~9K1.02×
23Florida~70K1.00×
24Connecticut~10K1.00×
25Arkansas~9K1.00×
26North Dakota~2K1.00×
27Pennsylvania~40K0.98×
28Ohio~30K0.98×
29Wisconsin~20K0.98×
30Missouri~20K0.97×
31Nevada~10K0.97×
32New Hampshire~4K0.97×
33Vermont~2K0.97×
34Kentucky~10K0.96×
35Maine~4K0.96×
36Indiana~20K0.95×
37New Mexico~5K0.95×
38South Dakota~2K0.95×
39Alaska~2K0.95×
40Michigan~30K0.94×
41New Jersey~30K0.94×
42Nebraska~5K0.94×
43Delaware~3K0.94×
44Idaho~5K0.93×
45Iowa~8K0.92×
46Arizona~20K0.90×
47Montana~3K0.90×
48Washington, District of Columbia~3K0.89×
49Utah~8K0.87×
50Rhode Island~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Progressive lens, United States
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Progressive lens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Progressive lens audience
#·InterestCategoryAffinity×
01VariluxHealth91.42×
02DailiesHealth83.40×
03Browline glassesFashion & Accessoires81.01×
04EssilorFashion & Accessoires37.97×
05Circle contact lensHealth34.38×
06pearle visionHealth31.70×
07BifocalsHealth29.84×
08America's Best Contacts & EyeglassesShopping20.48×
09Eye care professionalBeauty & Wellness19.07×
10Photochromic lensHealth14.13×
11LensCraftersFashion & Accessoires11.86×
12Corrective lensHealth10.89×
13OptometryBusiness & Career10.45×
14OphthalmologyHealth10.24×
15Contact lensHealth9.62×
16Eyeglass prescriptionHealth8.93×
17Eye protectionHealth8.22×
18Medicare (United States)Health4.15×
19Mitch McConnellPolitics & Society2.61×
20American AirlinesTravel & Leisure2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Progressive lens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Progressive lens audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.73×
Need for SecurityCONSERVATISM1.72×
Price SensitivityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Progressive lens audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Risk AppetiteTHRILL0.95×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Progressive lens have in United States?

Progressive lens has an estimated audience of 1,075,654 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Progressive lens fans?

61.7% of Progressive lens fans are female, 38.3% are male, with an average age of 46.3 years.

03

Which brands do Progressive lens fans like most?

Progressive lens fans show strongest brand affinity for pearle vision (31.7×), America's Best Contacts & Eyeglasses (20.48×), and Dailies (83.4×) over the country average.

04

Where do Progressive lens fans live in United States?

Progressive lens fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Progressive lens fans also like?

Beyond Progressive lens itself, the audience over-indexes on America's Best Contacts & Eyeglasses (20.48×), Dailies (83.4×), LensCrafters (11.86×), and Corrective lens (10.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Progressive lens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Progressive lens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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