Rascasse Audience Intelligence

Danish modern Audience in United States

A data profile of the people who buy, follow and care about Danish modern in United States — modelled from more than twelve digital signal sources. Danish modern has an estimated audience of 990,033 people in United States.

#8696among Topic in United States#1110in Home & Garden

The average Danish modern fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alessi (Italian company), Artemide, Poltrona Frau, with strongest over-indexing on Alessi (Italian company) (200.46× the country average).

Demographically, the Danish modern audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Danish modern fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Alessi (Italian company).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Danish modern profile in United States.

Audience size
990K
in United States
Gender
65.3%♀
34.7% male
Age
42.3
average years
Country rank
#23831
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Danish modern fans

65.3% are female, 34.7% are male, average age 42.3.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Danish modern audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.3
Estimated audience size990,033
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Danish modern audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Danish modern audience comes from United States.

Worldwide audience distribution share by country for Danish modern
CountryShare
United States17.0%
Italy14.9%
Germany11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Danish modern audience in United States is strongest.

Fig. 05

Top regions by affinity

Danish modern fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.52×
02Alaska~3K1.47×
03North Dakota~3K1.25×
04Montana~3K1.24×
05Rhode Island~4K1.16×
06Delaware~3K1.16×
07Maine~4K1.15×
08New Hampshire~4K1.11×
09Hawaii~5K1.08×
10West Virginia~5K1.07×
11Washington, District of Columbia~3K1.06×
12Nebraska~5K1.05×
13New Mexico~5K1.04×
14Idaho~5K1.04×
15Oregon~10K1.01×
16Mississippi~8K1.00×
17Arkansas~8K1.00×
18South Dakota~2K1.00×
19Iowa~8K0.98×
20Kansas~8K0.98×
21Oklahoma~10K0.95×
22Kentucky~10K0.94×
23Connecticut~9K0.94×
24Utah~8K0.94×
25Louisiana~10K0.93×
26Nevada~9K0.93×
27Alabama~10K0.92×
28Washington~20K0.91×
29Missouri~10K0.90×
30South Carolina~10K0.90×
31Wisconsin~10K0.90×
32California~100K0.89×
33Colorado~10K0.89×
34Minnesota~10K0.89×
35Tennessee~20K0.88×
36Indiana~20K0.88×
37Massachusetts~20K0.87×
38Maryland~10K0.87×
39Arizona~20K0.86×
40Michigan~20K0.85×
41Ohio~30K0.83×
42Virginia~20K0.83×
43North Carolina~20K0.82×
44New Jersey~20K0.82×
45Georgia~20K0.81×
46Pennsylvania~30K0.80×
47Illinois~30K0.80×
48New York~40K0.79×
49Florida~50K0.70×
50Texas~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Danish modern, United States
0.66×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Danish modern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Danish modern audience
#·InterestCategoryAffinity×
01Poltrona FrauHome & Garden305.73×
02ArtemideHome & Garden276.51×
03Alessi (Italian company)Home & Garden200.46×
04B&B ItaliaHome & Garden143.49×
05Roche BoboisHome & Garden62.28×
06KartellHome & Garden56.58×
07Danish designHome & Garden35.40×
08Scandinavian designHome & Garden22.69×
09Herman Miller (manufacturer)Home & Garden16.85×
10Art DecoArts & Culture10.48×
11Antique furnitureHome & Garden9.87×
12Modern architectureArts & Culture6.90×
13IKEAHome & Garden4.19×
14EtsyFashion & Accessoires3.28×
15NordstromShopping3.08×
16Home improvementHome & Garden2.50×
17AirbnbTravel & Leisure2.30×
18FurnitureHome & Garden2.11×
19Alcoholic beveragesFood & Beverages1.77×
20CookingFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Danish modern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Danish modern audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM10.02×
IndulgenceJOY3.65×
Quality AwarenessPREMIUM3.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Danish modern audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
SpiritualityBALANCE0.83×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Danish modern have in United States?

Danish modern has an estimated audience of 990,033 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Danish modern fans?

65.3% of Danish modern fans are female, 34.7% are male, with an average age of 42.3 years.

03

Which brands do Danish modern fans like most?

Danish modern fans show strongest brand affinity for Alessi (Italian company) (200.46×), Artemide (276.51×), and Poltrona Frau (305.73×) over the country average.

04

Where do Danish modern fans live in United States?

Danish modern fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Danish modern fans also like?

Beyond Danish modern itself, the audience over-indexes on Artemide (276.51×), Poltrona Frau (305.73×), B&B Italia (143.49×), and Danish design (35.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Danish modern audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Danish modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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