Danish modern Audience in United States

Danish modern logo

Danish modern has an estimated audience of 990,033 people in United States. 65.3% are female, 34.7% are male, average age 42.3. Top regions: California, New York, Texas. Top brand affinities: B&B Italia, Alessi (Italian company), Artemide, Poltrona Frau, Danish design.

The average Danish modern fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include B&B Italia, Alessi (Italian company), Artemide, with strongest over-indexing on B&B Italia (199.23× the country average). Demographically, the Danish modern audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Danish modern fans

Demographic split for Danish modern audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.3
Estimated audience size990,033

Audience persona

The typical Danish modern fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for B&B Italia.

Top regions in United States

Top regions ranked by reach for Danish modern in United States
RegionReachAffinity
California101,7650.93×
New York42,2450.76×
Texas31,8290.37×
Florida22,7890.34×
Ohio17,7770.58×
Pennsylvania17,3740.52×
Illinois17,2270.52×
Washington16,0890.81×
Michigan15,6150.6×
North Carolina14,7000.49×
Georgia14,5800.48×
Massachusetts13,2770.68×
Oregon12,0661.06×
New Jersey10,8820.43×
Virginia10,4870.43×
Arizona9,4730.47×
Tennessee9,3380.47×
Missouri9,2950.58×
Mississippi8,8831.09×
Wisconsin8,8010.59×
Minnesota8,7890.62×
Colorado8,4680.54×
Alabama8,0200.58×
Louisiana7,8980.62×
Arkansas7,8910.97×
Oklahoma7,7170.7×
Kentucky7,5950.61×
Maryland7,5880.45×
Indiana7,3400.41×
West Virginia7,3331.59×
Alaska7,3183.46×
Iowa6,9660.85×
South Carolina6,9540.47×
Kansas6,7730.87×
Idaho6,7721.36×
Hawaii6,4691.52×
Montana6,3792.32×
Utah6,2370.7×
North Dakota6,1313.01×
New Hampshire6,0421.55×
Nebraska5,9171.19×
Connecticut5,9080.59×
New Mexico5,8861.19×
Nevada5,8670.61×
Rhode Island5,8341.85×
Maine5,8311.64×
Vermont5,7393.3×
Delaware5,2251.91×
Washington, District of Columbia3,7731.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Danish modern audience
BrandAffinityCategory
B&B Italia199.23×Home & Garden
Alessi (Italian company)165.72×Home & Garden
Artemide255.17×Home & Garden
Poltrona Frau279.04×Home & Garden
Danish design37.84×Home & Garden
Roche Bobois63×Home & Garden
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps5.61×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Scandinavian design24.91×Home & Garden
Chandelier20.49×Home & Garden
Planet Fitness4.4×Sports
Income tax13.19×Business & Career
Indeed.com4.19×Business & Career
Modern architecture6.55×Arts & Culture
Kia Sportage19.96×Cars & Mobility
Capital One3.67×Business & Career
Bachelor of Business Administration34.08×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Danish modern audience
TraitClusterScore
Design AffinityPREMIUM10.98
Quality AwarenessPREMIUM3.46
IndulgenceJOY2.64
Luxury OrientationPREMIUM2.57
SustainabilityBALANCE2.19
Pet OwnershipJOY1.87

Worldwide distribution

Worldwide audience distribution share by country for Danish modern
CountryShare
United States17.0%
Italy14.9%
Germany11.7%

See Danish modern audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Danish modern have in United States?

Danish modern has an estimated audience of 990,033 people in United States, concentrated in California and New York.

What is the gender split and age of Danish modern fans?

65.3% of Danish modern fans are female, 34.7% are male, with an average age of 42.3 years.

Which brands do Danish modern fans like most?

Danish modern fans show strongest brand affinity for B&B Italia (199.23×), Alessi (Italian company) (165.72×), and Artemide (255.17×) over the country average.

Where do Danish modern fans live in United States?

Danish modern fans in United States are most concentrated in California (reach 101,765), New York (reach 42,245), and Texas (reach 31,829). These three regions account for the largest share of the active audience.

What other brands do Danish modern fans also like?

Beyond Danish modern itself, the audience over-indexes on Alessi (Italian company) (165.72×), Artemide (255.17×), Poltrona Frau (279.04×), and Danish design (37.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Danish modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.