Danish modern Audience in United States

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Danish modern has an estimated audience of 990,033 people in United States. 65.3% are female, 34.7% are male, average age 42.3. Top regions: California, New York, Texas. Top brand affinities: Fairy godmother, Product design, Vocal harmony, Dog breed, Elsword.

The average Danish modern fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fairy godmother, Product design, Vocal harmony, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Danish modern audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Danish modern fans

Demographic split for Danish modern audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.3
Estimated audience size990,033

Audience persona

The typical Danish modern fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Danish modern in United States
RegionReachAffinity
California101,7650.93×
New York42,2450.76×
Texas31,8290.37×
Florida22,7890.34×
Ohio17,7770.58×
Pennsylvania17,3740.52×
Illinois17,2270.52×
Washington16,0890.81×
Michigan15,6150.6×
North Carolina14,7000.49×
Georgia14,5800.48×
Massachusetts13,2770.68×
Oregon12,0661.06×
New Jersey10,8820.43×
Virginia10,4870.43×
Arizona9,4730.47×
Tennessee9,3380.47×
Missouri9,2950.58×
Mississippi8,8831.09×
Wisconsin8,8010.59×
Minnesota8,7890.62×
Colorado8,4680.54×
Alabama8,0200.58×
Louisiana7,8980.62×
Arkansas7,8910.97×
Oklahoma7,7170.7×
Kentucky7,5950.61×
Maryland7,5880.45×
Indiana7,3400.41×
West Virginia7,3331.59×
Alaska7,3183.46×
Iowa6,9660.85×
South Carolina6,9540.47×
Kansas6,7730.87×
Idaho6,7721.36×
Hawaii6,4691.52×
Montana6,3792.32×
Utah6,2370.7×
North Dakota6,1313.01×
New Hampshire6,0421.55×
Nebraska5,9171.19×
Connecticut5,9080.59×
New Mexico5,8861.19×
Nevada5,8670.61×
Rhode Island5,8341.85×
Maine5,8311.64×
Vermont5,7393.3×
Delaware5,2251.91×
Washington, District of Columbia3,7731.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Danish modern audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Product design3.9×Business & Career
Vocal harmony6.62×Music & Radio
Dog breed1.54×Pets & Animals
Elsword19.96×Games
Home equity2.18×Home & Garden
Jesse Plemons3.77×Movies & TV
Call of Duty 5: World at War199.23×Games
Israel2.2×Travel & Leisure
Iowa Lottery10.77×Games
JDSU3×Business & Career
edureka34.08×Business & Career
Historic site3.96×Arts & Culture
Nebraska Cornhuskers football3.09×Sports
Certified diabetes educator11.32×Business & Career
Governor of Michigan5.83×Politics & Society
Empire Distribution24.91×Music & Radio
Urban horticulture2.52×Home & Garden
Paul Dano3.22×Movies & TV
Celtic punk6.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Danish modern audience
TraitClusterScore
Design AffinityPREMIUM10.98
Quality AwarenessPREMIUM3.46
IndulgenceJOY2.64
Luxury OrientationPREMIUM2.57
SustainabilityBALANCE2.19
Pet OwnershipJOY1.87

Worldwide distribution

Worldwide audience distribution share by country for Danish modern
CountryShare
United States17.0%
Italy14.9%
Germany11.7%

See Danish modern audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Danish modern have in United States?

Danish modern has an estimated audience of 990,033 people in United States, concentrated in California and New York.

What is the gender split and age of Danish modern fans?

65.3% of Danish modern fans are female, 34.7% are male, with an average age of 42.3 years.

Which brands do Danish modern fans like most?

Danish modern fans show strongest brand affinity for Fairy godmother (20.49×), Product design (3.9×), and Vocal harmony (6.62×) over the country average.

Where do Danish modern fans live in United States?

Danish modern fans in United States are most concentrated in California (reach 101,765), New York (reach 42,245), and Texas (reach 31,829). These three regions account for the largest share of the active audience.

What other brands do Danish modern fans also like?

Beyond Danish modern itself, the audience over-indexes on Product design (3.9×), Vocal harmony (6.62×), Dog breed (1.54×), and Elsword (19.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Danish modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.