Rascasse Audience Intelligence

Danish modern Audience in Germany

A data profile of the people who buy, follow and care about Danish modern in Germany — modelled from more than twelve digital signal sources. Danish modern has an estimated audience of 685,524 people in Germany.

#3903among Topic in Germany#548in Home & Garden

The average Danish modern fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FRITZ!Box, True Detective, Kat Dennings, with strongest over-indexing on FRITZ!Box (9.63× the country average).

Demographically, the Danish modern audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Danish modern fan in Germany is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for FRITZ!Box.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Danish modern profile in Germany.

Audience size
686K
in Germany
Gender
61.8%♀
38.2% male
Age
38.2
average years
Country rank
#8995
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Danish modern fans

61.8% are female, 38.2% are male, average age 38.2.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Danish modern audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age38.2
Estimated audience size685,524
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Danish modern audience in Germany
Age bracketShare%
16-1917%
20-2924%
30-3924%
40-4922%
50+14%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Danish modern audience comes from Germany.

Worldwide audience distribution share by country for Danish modern
CountryShare
United States17.0%
Italy14.9%
Germany11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Danish modern audience in Germany is strongest.

Fig. 05

Top regions by affinity

Danish modern fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.18×
02Hamburg~20K1.18×
03Rheinland-Pfalz~40K1.09×
04Sachsen~40K1.07×
05Bremen~6K1.04×
06Saarland~9K1.02×
07Sachsen-Anhalt~20K1.01×
08Berlin~30K1.00×
09Brandenburg~20K1.00×
10Thüringen~20K0.99×
11Mecklenburg-Vorpommern~10K0.99×
12Niedersachsen~60K0.92×
13Hessen~50K0.92×
14Baden-Württemberg~80K0.88×
15Bayern~90K0.85×
16Nordrhein-Westfalen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Danish modern, Germany
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Danish modern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Danish modern audience
#·InterestCategoryAffinity×
01Kat DenningsMovies & TV20.00×
02The EqualizerMovies & TV20.00×
03Frank GehryArts & Culture20.00×
04SharknadoMovies & TV19.40×
05Georg JensenHome & Garden18.64×
06Starship Troopers (film)Movies & TV15.72×
07Bella ItaliaFood & Beverages14.51×
08FRITZ!BoxTechnology & Electronics9.63×
09True DetectiveMovies & TV9.63×
10Antique furnitureHome & Garden9.55×
11WorkwearFashion & Accessoires7.52×
12Danish designHome & Garden6.26×
13Sustainable clothingFashion & Accessoires6.25×
14Unique GiftsShopping5.75×
15Modern architectureArts & Culture5.48×
16KitchenwareHome & Garden4.88×
17HugendubelShopping4.19×
18Efficient energy useTechnology & Electronics4.05×
19Der TagesspiegelNews3.78×
20IKEAHome & Garden2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Danish modern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Danish modern audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.41×
Design AffinityPREMIUM4.12×
SustainabilityBALANCE2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Danish modern audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Price SensitivityPREMIUM0.63×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Danish modern have in Germany?

Danish modern has an estimated audience of 685,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Danish modern fans?

61.8% of Danish modern fans are female, 38.2% are male, with an average age of 38.2 years.

03

Which brands do Danish modern fans like most?

Danish modern fans show strongest brand affinity for FRITZ!Box (9.63×), True Detective (9.63×), and Kat Dennings (20×) over the country average.

04

Where do Danish modern fans live in Germany?

Danish modern fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Danish modern fans also like?

Beyond Danish modern itself, the audience over-indexes on True Detective (9.63×), Kat Dennings (20×), Danish design (6.26×), and Modern architecture (5.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Danish modern audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Danish modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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