Danish modern Audience in Germany
Danish modern has an estimated audience of 685,524 people in Germany. 61.8% are female, 38.2% are male, average age 38.2. Top regions: Bayern, Baden-Württemberg, Rheinland-Pfalz. Top brand affinities: Coworking, Progressive rock, Natural rubber, Journey to the West (2011 TV series), Product design.
The average Danish modern fan in Germany is 38.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Rheinland-Pfalz. Top brand affinities include Coworking, Progressive rock, Natural rubber, with strongest over-indexing on Coworking (20× the country average). Demographically, the Danish modern audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Danish modern fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 38.2 |
| Estimated audience size | 685,524 |
Audience persona
The typical Danish modern fan in Germany is more female, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Coworking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 48,267 | 0.44× |
| Baden-Württemberg | 47,696 | 0.51× |
| Rheinland-Pfalz | 47,556 | 1.38× |
| Nordrhein-Westfalen | 46,435 | 0.31× |
| Niedersachsen | 44,565 | 0.67× |
| Sachsen | 43,350 | 1.29× |
| Schleswig-Holstein | 42,918 | 1.74× |
| Hessen | 35,594 | 0.68× |
| Berlin | 31,973 | 1.04× |
| Hamburg | 27,433 | 1.77× |
| Sachsen-Anhalt | 20,154 | 1.13× |
| Brandenburg | 18,680 | 0.88× |
| Saarland | 13,216 | 1.57× |
| Bremen | 12,969 | 2.21× |
| Mecklenburg-Vorpommern | 8,863 | 0.68× |
| Thüringen | 5,188 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coworking | 20× | Business & Career |
| Progressive rock | 4.02× | Music & Radio |
| Natural rubber | 2.96× | Cars & Mobility |
| Journey to the West (2011 TV series) | 20× | Movies & TV |
| Product design | 2.05× | Business & Career |
| McGregor, Iowa | 8.8× | Shopping |
| Commercial mortgage | 1.7× | Business & Career |
| Jayson Tatum | 5.49× | Sports |
| Celtic punk | 6.25× | Music & Radio |
| Hollywood Vampires (band) | 5.61× | Music & Radio |
| Kashan | 20× | Travel & Leisure |
| N'Golo Kanté | 3.9× | Sports |
| Mechanic | 1.5× | Cars & Mobility |
| Jaumo | 9.45× | Internet & Social Media |
| Staycation | 2.44× | Home & Garden |
| Zeil | 7.18× | Shopping |
| Hostelworld | 3.81× | Travel & Leisure |
| Indigenous Australian art | 3.42× | Arts & Culture |
| Paul Dano | 2.74× | Movies & TV |
| Emirdağ | 6.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 6.2 |
| Design Affinity | PREMIUM | 3.96 |
| Sustainability | BALANCE | 3.23 |
| Individualism | JOY | 1.99 |
| Luxury Orientation | PREMIUM | 1.98 |
| Urban Lifestyle | OPEN | 1.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 14.9% |
| Germany | 11.7% |
See Danish modern audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Danish modern have in Germany?
Danish modern has an estimated audience of 685,524 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Danish modern fans?
61.8% of Danish modern fans are female, 38.2% are male, with an average age of 38.2 years.
Which brands do Danish modern fans like most?
Danish modern fans show strongest brand affinity for Coworking (20×), Progressive rock (4.02×), and Natural rubber (2.96×) over the country average.
Where do Danish modern fans live in Germany?
Danish modern fans in Germany are most concentrated in Bayern (reach 48,267), Baden-Württemberg (reach 47,696), and Rheinland-Pfalz (reach 47,556). These three regions account for the largest share of the active audience.
What other brands do Danish modern fans also like?
Beyond Danish modern itself, the audience over-indexes on Progressive rock (4.02×), Natural rubber (2.96×), Journey to the West (2011 TV series) (20×), and Product design (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Danish modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.