Bella Italia Audience in Germany
Bella Italia has an estimated audience of 341,596 people in Germany. 55.9% are female, 44.1% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gomorrah (film), Lucky Number Slevin, AAA (band), Wallander (UK TV series), Reading Is Fundamental.
The average Bella Italia fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gomorrah (film), Lucky Number Slevin, AAA (band), with strongest over-indexing on Gomorrah (film) (240.16× the country average). Demographically, the Bella Italia audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Bella Italia fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.2 |
| Estimated audience size | 341,596 |
Audience persona
The typical Bella Italia fan in Germany is more female, around 41.2 years old, with strong Travelling tendencies and a notable affinity for Gomorrah (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 223,450 | 1.53× |
| Bayern | 147,959 | 1.38× |
| Baden-Württemberg | 110,569 | 1.21× |
| Niedersachsen | 80,373 | 1.24× |
| Hessen | 53,849 | 1.06× |
| Rheinland-Pfalz | 30,600 | 0.91× |
| Sachsen | 28,166 | 0.86× |
| Schleswig-Holstein | 19,843 | 0.83× |
| Berlin | 18,359 | 0.61× |
| Sachsen-Anhalt | 17,170 | 0.99× |
| Brandenburg | 15,282 | 0.74× |
| Saarland | 14,331 | 1.75× |
| Mecklenburg-Vorpommern | 13,543 | 1.06× |
| Hamburg | 10,948 | 0.73× |
| Thüringen | 10,744 | 0.63× |
| Bremen | 2,656 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gomorrah (film) | 240.16× | Movies & TV |
| Lucky Number Slevin | 231.65× | Movies & TV |
| AAA (band) | 165.63× | Music & Radio |
| Wallander (UK TV series) | 228.31× | Movies & TV |
| Reading Is Fundamental | 238.35× | Literature |
| 4 Blocks | 80.83× | Movies & TV |
| Margot Robbie | 31.03× | Movies & TV |
| Zodiac (film) | 78.99× | Movies & TV |
| Charlize Theron | 42.72× | Movies & TV |
| The Italian Job (2003 film) | 136.06× | Movies & TV |
| Café Rouge | 258.71× | Food & Beverages |
| Culture of Italy | 144.89× | Politics & Society |
| Italian Riviera | 38.38× | Travel & Leisure |
| Manolo Blahnik | 45.68× | Fashion & Accessoires |
| Crooks | 80.94× | Movies & TV |
| HolidayCheck | 13.36× | Travel & Leisure |
| Shutter Island (film) | 37.84× | Movies & TV |
| Supergirl | 20× | Movies & TV |
| Chloë Grace Moretz | 56.1× | Movies & TV |
| Landscapes | 80.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.64 |
| Design Affinity | PREMIUM | 1.56 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Tradition | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.33 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 30.9% |
| United States | 11.9% |
| Germany | 8.1% |
See Bella Italia audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bella Italia have in Germany?
Bella Italia has an estimated audience of 341,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bella Italia fans?
55.9% of Bella Italia fans are female, 44.1% are male, with an average age of 41.2 years.
Which brands do Bella Italia fans like most?
Bella Italia fans show strongest brand affinity for Gomorrah (film) (240.16×), Lucky Number Slevin (231.65×), and AAA (band) (165.63×) over the country average.
Where do Bella Italia fans live in Germany?
Bella Italia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 223,450), Bayern (reach 147,959), and Baden-Württemberg (reach 110,569). These three regions account for the largest share of the active audience.
What other brands do Bella Italia fans also like?
Beyond Bella Italia itself, the audience over-indexes on Lucky Number Slevin (231.65×), AAA (band) (165.63×), Wallander (UK TV series) (228.31×), and Reading Is Fundamental (238.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bella Italia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.