Rascasse Audience Intelligence

Bella Italia Target Market in Germany

A data profile of the people who buy, follow and care about Bella Italia in Germany — modelled from more than twelve digital signal sources. Bella Italia has an estimated audience of 670,622 people in Germany.

#1205among Brand in Germany#432in Food & Beverages

The average Bella Italia fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gomorrah (film), Lucky Number Slevin, AAA (band), with strongest over-indexing on Gomorrah (film) (240.16× the country average).

Demographically, the Bella Italia audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bella Italia fan in Germany is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Gomorrah (film).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bella Italia profile in Germany.

Audience size
671K
in Germany
Gender
55.9%♀
44.1% male
Age
41.2
average years
Country rank
#9177
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bella Italia

55.9% are female, 44.1% are male, average age 41.2.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Bella Italia audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age41.2
Estimated audience size670,622
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Bella Italia audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Bella Italia audience comes from Germany.

Worldwide audience distribution share by country for Bella Italia
CountryShare
United Kingdom27.5%
Germany14.7%
United States11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bella Italia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bella Italia customers by region in Germany
#RegionReachAffinity×
01Saarland~10K1.73×
02Nordrhein-Westfalen~200K1.51×
03Mecklenburg-Vorpommern~20K1.51×
04Niedersachsen~90K1.34×
05Bayern~100K1.33×
06Baden-Württemberg~100K1.18×
07Hessen~50K0.99×
08Schleswig-Holstein~20K0.95×
09Rheinland-Pfalz~30K0.93×
10Sachsen-Anhalt~20K0.91×
11Sachsen~30K0.83×
12Brandenburg~10K0.69×
13Hamburg~10K0.68×
14Berlin~20K0.60×
15Thüringen~10K0.60×
16Bremen~3K0.52×
Fig. 06

Affinity by region

Affinity by region — Bella Italia, Germany
0.52×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bella Italia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bella Italia audience
#·InterestCategoryAffinity×
01Café RougeFood & Beverages258.71×
02Gomorrah (film)Movies & TV240.16×
03Reading Is FundamentalLiterature238.35×
04Lucky Number SlevinMovies & TV231.65×
05Wallander (UK TV series)Movies & TV228.31×
06Young'sFood & Beverages216.65×
07AAA (band)Music & Radio165.63×
08Culture of ItalyPolitics & Society144.89×
09The Italian Job (2003 film)Movies & TV136.06×
10CrooksMovies & TV80.94×
114 BlocksMovies & TV80.83×
12Zodiac (film)Movies & TV78.99×
13Chloë Grace MoretzMovies & TV56.10×
14Manolo BlahnikFashion & Accessoires45.68×
15Charlize TheronMovies & TV42.72×
16Italian RivieraTravel & Leisure38.38×
17Shutter Island (film)Movies & TV37.84×
18Margot RobbieMovies & TV31.03×
19SupergirlMovies & TV20.00×
20HolidayCheckTravel & Leisure13.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bella Italia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bella Italia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
IndulgenceJOY1.75×
SustainabilityBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bella Italia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.05×
Quality AwarenessPREMIUM1.09×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bella Italia's target market in Germany?

Bella Italia's target market in Germany covers an estimated 670,622 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bella Italia customers?

55.9% of the Bella Italia audience are female, 44.1% are male, with an average age of 41.2 years.

03

Which brands do Bella Italia fans like most?

Bella Italia fans show strongest brand affinity for Gomorrah (film) (240.16×), Lucky Number Slevin (231.65×), and AAA (band) (165.63×) over the country average.

04

Where do Bella Italia fans live in Germany?

Bella Italia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bella Italia fans also like?

Beyond Bella Italia itself, the audience over-indexes on Lucky Number Slevin (231.65×), AAA (band) (165.63×), Wallander (UK TV series) (228.31×), and 4 Blocks (80.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Bella Italia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bella Italia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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