Italian Riviera Audience in Germany
Italian Riviera has an estimated audience of 850,599 people in Germany. 52.0% are female, 48.0% are male, average age 45.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Rockland County, New York, Goes, Corona (band), Stradivarius.
The average Italian Riviera fan in Germany is 45.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Rockland County, New York, Goes, with strongest over-indexing on Progressive rock (3.65× the country average). Demographically, the Italian Riviera audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Italian Riviera fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 45.4 |
| Estimated audience size | 850,599 |
Audience persona
The typical Italian Riviera fan in Germany is balanced, around 45.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 201,814 | 1.48× |
| Nordrhein-Westfalen | 189,813 | 1.02× |
| Baden-Württemberg | 185,114 | 1.6× |
| Hessen | 78,934 | 1.22× |
| Niedersachsen | 70,899 | 0.86× |
| Rheinland-Pfalz | 55,554 | 1.3× |
| Sachsen | 46,860 | 1.12× |
| Berlin | 32,059 | 0.84× |
| Thüringen | 22,726 | 1.05× |
| Schleswig-Holstein | 21,241 | 0.7× |
| Brandenburg | 21,006 | 0.8× |
| Sachsen-Anhalt | 17,331 | 0.79× |
| Hamburg | 17,013 | 0.89× |
| Saarland | 11,138 | 1.07× |
| Mecklenburg-Vorpommern | 10,944 | 0.67× |
| Bremen | 4,448 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.65× | Music & Radio |
| Rockland County, New York | 20× | Travel & Leisure |
| Goes | 1.61× | Travel & Leisure |
| Corona (band) | 3.62× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.29× | Cars & Mobility |
| Uthai Thani Province | 20× | Travel & Leisure |
| VfL Wolfsburg | 1.53× | Sports |
| perfect getaway | 12.05× | Movies & TV |
| Urban horticulture | 1.58× | Home & Garden |
| Canton of St. Gallen | 8.38× | Travel & Leisure |
| Cynthia Erivo | 3.6× | Movies & TV |
| Nurse education | 2.09× | Kids & Family |
| Hoover's | 25.05× | Business & Career |
| Jack White | 1.6× | Movies & TV |
| Islamism | 4.45× | Politics & Society |
| Mothercare | 1.52× | Kids & Family |
| Staycation | 2.79× | Home & Garden |
| Sixx | 2.14× | Movies & TV |
| New Era (Namibia) | 2.87× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.02 |
| Design Affinity | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.87 |
| Quality Awareness | PREMIUM | 1.79 |
| Tradition | CONSERVATISM | 1.68 |
| Travelling | THRILL | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 44.9% |
| Germany | 15.6% |
| United States | 6.4% |
See Italian Riviera audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Italian Riviera have in Germany?
Italian Riviera has an estimated audience of 850,599 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Italian Riviera fans?
52.0% of Italian Riviera fans are female, 48.0% are male, with an average age of 45.4 years.
Which brands do Italian Riviera fans like most?
Italian Riviera fans show strongest brand affinity for Progressive rock (3.65×), Rockland County, New York (20×), and Goes (1.61×) over the country average.
Where do Italian Riviera fans live in Germany?
Italian Riviera fans in Germany are most concentrated in Bayern (reach 201,814), Nordrhein-Westfalen (reach 189,813), and Baden-Württemberg (reach 185,114). These three regions account for the largest share of the active audience.
What other brands do Italian Riviera fans also like?
Beyond Italian Riviera itself, the audience over-indexes on Rockland County, New York (20×), Goes (1.61×), Corona (band) (3.62×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Italian Riviera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.