Rascasse Audience Intelligence

Italian Riviera Audience in Germany

A data profile of the people who buy, follow and care about Italian Riviera in Germany — modelled from more than twelve digital signal sources. Italian Riviera has an estimated audience of 850,599 people in Germany.

#68among Region in Germany#573among POI in Germany#596in Travel & Leisure

The average Italian Riviera fan in Germany is 45.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Paros, Bella Italia, British Airways, with strongest over-indexing on Paros (130.31× the country average).

Demographically, the Italian Riviera audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Italian Riviera fan in Germany is balanced, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Paros.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italian Riviera profile in Germany.

Audience size
851K
in Germany
Gender
52.0%♀
48.0% male
Age
45.4
average years
Country rank
#7481
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian Riviera fans

52.0% are female, 48.0% are male, average age 45.4.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Italian Riviera audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age45.4
Estimated audience size850,599
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Italian Riviera audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4926%
50+33%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Italian Riviera audience comes from Germany.

Worldwide audience distribution share by country for Italian Riviera
CountryShare
Italy44.9%
Germany15.6%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian Riviera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Italian Riviera fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.46×
02Bayern~200K1.39×
03Rheinland-Pfalz~50K1.21×
04Hessen~70K1.13×
05Saarland~10K1.10×
06Thüringen~20K1.09×
07Sachsen~50K1.08×
08Nordrhein-Westfalen~200K0.96×
09Bremen~7K0.94×
10Sachsen-Anhalt~20K0.92×
11Hamburg~20K0.90×
12Niedersachsen~70K0.89×
13Brandenburg~20K0.89×
14Berlin~30K0.85×
15Mecklenburg-Vorpommern~10K0.84×
16Schleswig-Holstein~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Italian Riviera, Germany
0.81×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Italian Riviera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Italian Riviera audience
#·InterestCategoryAffinity×
01ParosTravel & Leisure130.31×
02lastminute.deTravel & Leisure108.82×
03Bella ItaliaFood & Beverages38.38×
04PortofinoTravel & Leisure37.78×
05British AirwaysTravel & Leisure20.00×
06Tinker Bell (film series)Movies & TV20.00×
07Laura PausiniMusic & Radio20.00×
08Windsor CastleTravel & Leisure18.97×
09Wreck-It RalphMovies & TV18.26×
10ThessalonikiTravel & Leisure11.92×
11Etihad AirwaysTravel & Leisure10.13×
12Corriere della SeraNews9.85×
13Eros RamazzottiMusic & Radio8.89×
14CreteTravel & Leisure8.59×
15A.S. RomaSports5.82×
16WindsurfingSports4.77×
17GreeceTravel & Leisure4.25×
18FamilyKids & Family2.40×
19NatureHome & Garden2.26×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Italian Riviera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Italian Riviera audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.90×
Urban LifestyleOPEN1.78×
Risk AppetiteTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Italian Riviera audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
DIY MentalityTHRILL0.81×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Italian Riviera have in Germany?

Italian Riviera has an estimated audience of 850,599 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Italian Riviera fans?

52.0% of Italian Riviera fans are female, 48.0% are male, with an average age of 45.4 years.

03

Which brands do Italian Riviera fans like most?

Italian Riviera fans show strongest brand affinity for Paros (130.31×), Bella Italia (38.38×), and British Airways (20×) over the country average.

04

Where do Italian Riviera fans live in Germany?

Italian Riviera fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Italian Riviera fans also like?

Beyond Italian Riviera itself, the audience over-indexes on Bella Italia (38.38×), British Airways (20×), lastminute.de (108.82×), and Tinker Bell (film series) (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Italian Riviera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Italian Riviera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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