Rascasse Audience Intelligence

Italian Riviera Audience in United States

A data profile of the people who buy, follow and care about Italian Riviera in United States — modelled from more than twelve digital signal sources. Italian Riviera has an estimated audience of 347,079 people in United States.

#230among Region in United States#5118among POI in United States#3698in Travel & Leisure

The average Italian Riviera fan in United States is 46.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New Jersey, New York.

Top brand affinities include Portofino, Cinque Terre, Motorboat, with strongest over-indexing on Portofino (92.14× the country average).

Demographically, the Italian Riviera audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Italian Riviera fan in United States is balanced, around 46.5 years old, with strong Indulgence tendencies and a notable affinity for Portofino.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Italian Riviera profile in United States.

Audience size
347K
in United States
Gender
54.9%♀
45.1% male
Age
46.5
average years
Country rank
#44816
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Italian Riviera fans

54.9% are female, 45.1% are male, average age 46.5.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Italian Riviera audience in United States
MetricValue
Female54.9%
Male45.1%
Average age46.5
Estimated audience size347,079
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Italian Riviera audience in United States
Age bracketShare%
16-197%
20-2915%
30-3915%
40-4923%
50+40%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Italian Riviera audience comes from United States.

Worldwide audience distribution share by country for Italian Riviera
CountryShare
Italy44.9%
Germany15.6%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Italian Riviera audience in United States is strongest.

Fig. 05

Top regions by affinity

Italian Riviera fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K4.54×
02New Jersey~30K3.08×
03Massachusetts~10K1.52×
04New York~30K1.38×
05Washington, District of Columbia~1K1.33×
06Connecticut~5K1.32×
07Rhode Island~1K1.22×
08California~40K1.16×
09Colorado~6K1.16×
10New Hampshire~2K1.15×
11Oregon~4K1.12×
12Maine~1K1.12×
13Vermont<1K1.09×
14Washington~8K1.08×
15Pennsylvania~10K1.01×
16Illinois~10K1.00×
17Virginia~8K1.00×
18Utah~3K0.96×
19Montana<1K0.95×
20Florida~20K0.94×
21Maryland~6K0.94×
22Hawaii~1K0.94×
23Delaware<1K0.94×
24Alaska<1K0.94×
25Idaho~2K0.93×
26North Dakota<1K0.91×
27South Dakota<1K0.90×
28Minnesota~4K0.89×
29Missouri~5K0.86×
30South Carolina~4K0.85×
31Nebraska~1K0.84×
32West Virginia~1K0.84×
33North Carolina~9K0.83×
34Arizona~6K0.83×
35Wisconsin~4K0.83×
36New Mexico~1K0.83×
37Nevada~3K0.82×
38Kansas~2K0.80×
39Michigan~7K0.79×
40Iowa~2K0.79×
41Mississippi~2K0.79×
42Georgia~8K0.78×
43Tennessee~5K0.78×
44Ohio~8K0.77×
45Louisiana~3K0.77×
46Kentucky~3K0.77×
47Oklahoma~3K0.76×
48Texas~20K0.73×
49Alabama~4K0.72×
50Indiana~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Italian Riviera, United States
0.70×1.00×4.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Italian Riviera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Italian Riviera audience
#·InterestCategoryAffinity×
01PortofinoTravel & Leisure92.14×
02Cinque TerreTravel & Leisure47.95×
03LibreOfficeTechnology & Electronics18.43×
04Monte CarloTravel & Leisure17.71×
05South TyrolTravel & Leisure9.47×
06ArubaTravel & Leisure8.18×
07MotorboatCars & Mobility6.60×
08Art DecoArts & Culture5.30×
09Seaside resortTravel & Leisure4.81×
10Public transportCars & Mobility3.46×
11Microwave ovenHome & Garden3.10×
12Rail transportTravel & Leisure2.90×
13InnovationBusiness & Career2.68×
14ExpediaTravel & Leisure2.13×
15CocktailFood & Beverages2.12×
16Planet FitnessSports1.86×
17WineFood & Beverages1.81×
18BarbecueFood & Beverages1.69×
19BeerFood & Beverages1.58×
20Alcoholic beveragesFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Italian Riviera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Italian Riviera audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
TravellingTHRILL2.19×
Design AffinityPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Italian Riviera audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
ExtroversionTHRILL0.75×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Italian Riviera have in United States?

Italian Riviera has an estimated audience of 347,079 people in United States, concentrated in California and New Jersey.

02

What is the gender split and age of Italian Riviera fans?

54.9% of Italian Riviera fans are female, 45.1% are male, with an average age of 46.5 years.

03

Which brands do Italian Riviera fans like most?

Italian Riviera fans show strongest brand affinity for Portofino (92.14×), Cinque Terre (47.95×), and Motorboat (6.6×) over the country average.

04

Where do Italian Riviera fans live in United States?

Italian Riviera fans in United States are most concentrated in California (reach ~40K), New Jersey (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Italian Riviera fans also like?

Beyond Italian Riviera itself, the audience over-indexes on Cinque Terre (47.95×), Motorboat (6.6×), Monte Carlo (17.71×), and Public transport (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Italian Riviera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Italian Riviera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →