Italian Riviera Audience in United States

Italian Riviera has an estimated audience of 347,079 people in United States. 54.9% are female, 45.1% are male, average age 46.5. Top regions: California, New York, Florida. Top brand affinities: PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, Portofino, Cinque Terre.

The average Italian Riviera fan in United States is 46.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on PSV Eindhoven (83.54× the country average). Demographically, the Italian Riviera audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Italian Riviera fans

Demographic split for Italian Riviera audience in United States
MetricValue
Female54.9%
Male45.1%
Average age46.5
Estimated audience size347,079

Audience persona

The typical Italian Riviera fan in United States is balanced, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Italian Riviera in United States
RegionReachAffinity
California45,4111.19×
New York29,0821.5×
Florida22,9390.98×
Texas22,6030.76×
New Jersey22,4552.54×
Arkansas15,5165.43×
Pennsylvania11,9541.02×
Illinois11,9411.03×
Massachusetts11,3961.67×
Virginia9,0341.07×
North Carolina8,5320.82×
Georgia8,2100.77×
Ohio7,6790.72×
Washington7,6731.1×
Michigan6,7730.75×
Colorado6,7621.24×
Arizona5,7610.81×
Maryland5,5570.93×
Connecticut4,7311.36×
Tennessee4,7270.68×
Oregon4,7171.19×
Missouri4,5170.81×
South Carolina4,3490.83×
Minnesota4,1210.83×
Wisconsin4,0810.78×
Indiana3,2920.52×
Louisiana2,9140.65×
Kentucky2,8360.65×
Utah2,7200.88×
Alabama2,6790.55×
Nevada2,5080.75×
Oklahoma2,1880.57×
Iowa1,8520.65×
Washington, District of Columbia1,6971.63×
New Hampshire1,6861.23×
Maine1,5741.27×
Kansas1,5540.57×
Idaho1,4930.86×
Rhode Island1,3911.26×
Mississippi1,3590.48×
Hawaii1,3100.88×
New Mexico1,1390.65×
Nebraska1,0910.63×
Montana7750.8×
West Virginia7260.45×
Delaware7050.74×
Vermont6711.1×
Alaska5600.75×
South Dakota4250.53×
North Dakota3590.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Italian Riviera audience
BrandAffinityCategory
PSV Eindhoven83.54×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Portofino90.37×Travel & Leisure
Cinque Terre97.44×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Aruba20.68×Travel & Leisure
Monte Carlo35.92×Travel & Leisure
Income tax13.19×Business & Career
MSN3.78×News
A&W Restaurants18.77×Food & Beverages
Staples (Canada)4.61×Business & Career
Planet Fitness3.48×Sports
Google Flights4.85×Travel & Leisure
Diaper bag5.18×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Capital One2.77×Business & Career
Google Maps2.67×Internet & Social Media
Kia Sportage13.87×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Italian Riviera audience
TraitClusterScore
Design AffinityPREMIUM2.54
TravellingTHRILL2.53
IndulgenceJOY2.04
Risk AppetiteTHRILL1.76
Urban LifestyleOPEN1.49
Community OrientationOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Italian Riviera
CountryShare
Italy44.9%
Germany15.6%
United States6.4%

See Italian Riviera audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Italian Riviera have in United States?

Italian Riviera has an estimated audience of 347,079 people in United States, concentrated in California and New York.

What is the gender split and age of Italian Riviera fans?

54.9% of Italian Riviera fans are female, 45.1% are male, with an average age of 46.5 years.

Which brands do Italian Riviera fans like most?

Italian Riviera fans show strongest brand affinity for PSV Eindhoven (83.54×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Italian Riviera fans live in United States?

Italian Riviera fans in United States are most concentrated in California (reach 45,411), New York (reach 29,082), and Florida (reach 22,939). These three regions account for the largest share of the active audience.

What other brands do Italian Riviera fans also like?

Beyond Italian Riviera itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Portofino (90.37×), and Cinque Terre (97.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Italian Riviera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.