Portofino Audience in United States

Portofino logo

Portofino has an estimated audience of 318,363 people in United States. 55.9% are female, 44.1% are male, average age 44.6. Top regions: North Carolina, California, Florida. Top brand affinities: Destination Luxury, Google Flights, Italian Riviera, Amalfi, Dorchester Collection.

The average Portofino fan in United States is 44.6 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Florida. Top brand affinities include Destination Luxury, Google Flights, Italian Riviera, with strongest over-indexing on Destination Luxury (243.76× the country average). Demographically, the Portofino audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Portofino fans

Demographic split for Portofino audience in United States
MetricValue
Female55.9%
Male44.1%
Average age44.6
Estimated audience size318,363

Audience persona

The typical Portofino fan in United States is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Destination Luxury.

Top regions in United States

Top regions ranked by reach for Portofino in United States
RegionReachAffinity
North Carolina35,6143.72×
California35,1431×
Florida27,1691.26×
New York23,5091.32×
Texas20,5770.75×
South Carolina18,7503.91×
Illinois16,2091.53×
New Jersey10,7551.33×
Connecticut10,2843.22×
Tennessee9,2041.44×
Iowa8,6423.29×
Colorado8,1911.63×
Georgia8,1310.83×
Pennsylvania7,4470.69×
Virginia6,5160.84×
Massachusetts6,4691.03×
Washington5,4460.85×
Arizona4,6710.72×
Indiana4,5610.78×
Ohio4,4650.46×
Michigan4,3330.52×
Maryland2,9580.54×
Alabama2,6380.59×
New Mexico2,6291.65×
Louisiana2,6050.63×
Delaware2,4882.83×
Minnesota2,2190.49×
Missouri2,2170.43×
Oregon2,2140.61×
Wisconsin2,1550.45×
Nevada1,9670.64×
Arkansas1,7680.67×
Kentucky1,6100.4×
Utah1,5520.54×
New Hampshire1,4461.15×
Hawaii1,3991.02×
Oklahoma1,2250.35×
Kansas1,1670.47×
Washington, District of Columbia1,1251.18×
Rhode Island1,0411.03×
Mississippi8150.31×
Idaho7430.47×
Maine6740.59×
Nebraska6160.39×
Montana3860.44×
West Virginia3750.25×
Vermont3430.61×
Alaska2280.33×
North Dakota1670.26×
South Dakota1670.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portofino audience
BrandAffinityCategory
Destination Luxury243.76×
Google Flights18.61×Travel & Leisure
Italian Riviera92.14×Travel & Leisure
Amalfi65.19×Travel & Leisure
Dorchester Collection168.66×Travel & Leisure
Saint-Tropez72.48×Travel & Leisure
Mediterranean Sea7.96×Travel & Leisure
Positano42.23×Travel & Leisure
Sorrento44.98×Travel & Leisure
St Germain27.86×Music & Radio
Amalfi Coast28.11×Travel & Leisure
St. Moritz45.11×Travel & Leisure
Aquafan ® - Riccione95.77×Travel & Leisure
Liguria35.91×Travel & Leisure
Italy3.51×Travel & Leisure
Catania29.2×Travel & Leisure
Web 2.03.85×Technology & Electronics
Atlantic Ocean2.51×Travel & Leisure
Siena21.54×Travel & Leisure
Brooklyn3.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portofino audience
TraitClusterScore
Design AffinityPREMIUM2.15
Quality AwarenessPREMIUM1.98
Luxury OrientationPREMIUM1.63
TravellingTHRILL1.59
IndulgenceJOY1.55
DIY MentalityTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Portofino
CountryShare
Italy37.5%
United States6.3%
New Zealand4.6%

See Portofino audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Portofino have in United States?

Portofino has an estimated audience of 318,363 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Portofino fans?

55.9% of Portofino fans are female, 44.1% are male, with an average age of 44.6 years.

Which brands do Portofino fans like most?

Portofino fans show strongest brand affinity for Destination Luxury (243.76×), Google Flights (18.61×), and Italian Riviera (92.14×) over the country average.

Where do Portofino fans live in United States?

Portofino fans in United States are most concentrated in North Carolina (reach 35,614), California (reach 35,143), and Florida (reach 27,169). These three regions account for the largest share of the active audience.

What other brands do Portofino fans also like?

Beyond Portofino itself, the audience over-indexes on Google Flights (18.61×), Italian Riviera (92.14×), Amalfi (65.19×), and Dorchester Collection (168.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portofino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.