Rascasse Audience Intelligence

Portofino Audience in United States

A data profile of the people who buy, follow and care about Portofino in United States — modelled from more than twelve digital signal sources. Portofino has an estimated audience of 318,363 people in United States.

#593among City in United States#5492among POI in United States#3894in Travel & Leisure

The average Portofino fan in United States is 44.6 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Florida.

Top brand affinities include Destination Luxury, Google Flights, Italian Riviera, with strongest over-indexing on Destination Luxury (243.76× the country average).

Demographically, the Portofino audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portofino fan in United States is more female, around 44.6 years old, with strong Mindfulness tendencies and a notable affinity for Destination Luxury.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portofino profile in United States.

Audience size
318K
in United States
Gender
55.9%♀
44.1% male
Age
44.6
average years
Country rank
#46887
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portofino fans

55.9% are female, 44.1% are male, average age 44.6.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Portofino audience in United States
MetricValue
Female55.9%
Male44.1%
Average age44.6
Estimated audience size318,363
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Portofino audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3917%
40-4925%
50+34%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Portofino audience comes from United States.

Worldwide audience distribution share by country for Portofino
CountryShare
Italy37.3%
United States6.3%
New Zealand4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portofino audience in United States is strongest.

Fig. 05

Top regions by affinity

Portofino fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~20K3.46×
02North Carolina~30K3.39×
03Connecticut~10K3.18×
04Iowa~8K2.90×
05Delaware~2K2.79×
06New Mexico~4K2.25×
07Colorado~8K1.55×
08Illinois~20K1.54×
09New Jersey~10K1.44×
10Tennessee~8K1.32×
11New York~20K1.29×
12Arkansas~3K1.27×
13Florida~20K1.15×
14New Hampshire~1K1.14×
15Washington, District of Columbia~1K1.11×
16Rhode Island~1K1.00×
17Massachusetts~6K0.97×
18Hawaii~1K0.93×
19California~30K0.89×
20Indiana~5K0.88×
21Virginia~6K0.83×
22Washington~5K0.82×
23Georgia~8K0.77×
24Texas~20K0.75×
25Vermont<1K0.73×
26Pennsylvania~8K0.71×
27Arizona~5K0.70×
28Alabama~3K0.70×
29Louisiana~3K0.67×
30Maine<1K0.66×
31Nevada~2K0.63×
32Alaska<1K0.63×
33Oregon~2K0.61×
34Utah~2K0.61×
35Montana<1K0.59×
36Kansas~1K0.58×
37North Dakota<1K0.58×
38Idaho<1K0.57×
39South Dakota<1K0.56×
40Michigan~4K0.53×
41Maryland~3K0.53×
42Minnesota~2K0.53×
43Nebraska<1K0.53×
44Missouri~3K0.52×
45Wisconsin~2K0.50×
46Kentucky~2K0.49×
47West Virginia<1K0.49×
48Ohio~5K0.48×
49Mississippi~1K0.48×
50Oklahoma~2K0.46×
Fig. 06

Affinity by region

Affinity by region — Portofino, United States
0.46×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portofino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portofino audience
#·InterestCategoryAffinity×
01Destination LuxuryTopic243.76×
02Dorchester CollectionTravel & Leisure168.66×
03Aquafan ® - RiccioneTravel & Leisure95.77×
04Italian RivieraTravel & Leisure92.14×
05Saint-TropezTravel & Leisure72.48×
06AmalfiTravel & Leisure65.19×
07St. MoritzTravel & Leisure45.11×
08SorrentoTravel & Leisure44.98×
09PositanoTravel & Leisure42.23×
10LiguriaTravel & Leisure35.91×
11CataniaTravel & Leisure29.20×
12Amalfi CoastTravel & Leisure28.11×
13St GermainMusic & Radio27.86×
14SienaTravel & Leisure21.54×
15Google FlightsTravel & Leisure18.61×
16Mediterranean SeaTravel & Leisure7.96×
17Web 2.0Technology & Electronics3.85×
18ItalyTravel & Leisure3.51×
19BrooklynTravel & Leisure3.24×
20Atlantic OceanTravel & Leisure2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portofino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portofino audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.17×
Luxury OrientationPREMIUM2.11×
Design AffinityPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portofino audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Social Media UsageJOY0.91×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portofino have in United States?

Portofino has an estimated audience of 318,363 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Portofino fans?

55.9% of Portofino fans are female, 44.1% are male, with an average age of 44.6 years.

03

Which brands do Portofino fans like most?

Portofino fans show strongest brand affinity for Destination Luxury (243.76×), Google Flights (18.61×), and Italian Riviera (92.14×) over the country average.

04

Where do Portofino fans live in United States?

Portofino fans in United States are most concentrated in North Carolina (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Portofino fans also like?

Beyond Portofino itself, the audience over-indexes on Google Flights (18.61×), Italian Riviera (92.14×), Amalfi (65.19×), and Dorchester Collection (168.66×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Portofino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portofino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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