Liguria Audience in United States
Liguria has an estimated audience of 290,182 people in United States. 58.9% are female, 41.1% are male, average age 42.6. Top regions: California, New York, Florida. Top brand affinities: Sophia Bush, BMW M3, Fried pickle, BMW M4, Seth Green.
The average Liguria fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Sophia Bush, BMW M3, Fried pickle, with strongest over-indexing on Sophia Bush (20× the country average). Demographically, the Liguria audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Liguria fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 42.6 |
| Estimated audience size | 290,182 |
Audience persona
The typical Liguria fan in United States is more female, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Sophia Bush.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 42,668 | 1.34× |
| New York | 33,014 | 2.04× |
| Florida | 20,985 | 1.07× |
| Texas | 19,159 | 0.77× |
| Pennsylvania | 11,107 | 1.14× |
| New Jersey | 10,850 | 1.47× |
| Illinois | 10,648 | 1.1× |
| Massachusetts | 10,584 | 1.85× |
| Virginia | 8,538 | 1.21× |
| Washington | 8,227 | 1.41× |
| Georgia | 7,262 | 0.81× |
| North Carolina | 7,224 | 0.83× |
| Ohio | 6,384 | 0.71× |
| Michigan | 6,194 | 0.82× |
| Arizona | 5,377 | 0.91× |
| Maryland | 5,291 | 1.06× |
| Colorado | 4,972 | 1.09× |
| Oregon | 4,607 | 1.38× |
| Connecticut | 4,546 | 1.56× |
| Minnesota | 4,301 | 1.03× |
| Tennessee | 4,124 | 0.71× |
| Wisconsin | 3,466 | 0.79× |
| South Carolina | 3,448 | 0.79× |
| Indiana | 3,429 | 0.65× |
| Missouri | 3,050 | 0.65× |
| Louisiana | 2,896 | 0.77× |
| Washington, District of Columbia | 2,436 | 2.79× |
| Alabama | 2,278 | 0.56× |
| Kentucky | 2,275 | 0.63× |
| Nevada | 2,273 | 0.81× |
| Utah | 2,260 | 0.87× |
| Oklahoma | 1,873 | 0.58× |
| Iowa | 1,661 | 0.69× |
| Rhode Island | 1,567 | 1.7× |
| Kansas | 1,504 | 0.66× |
| Maine | 1,446 | 1.39× |
| New Hampshire | 1,404 | 1.23× |
| Hawaii | 1,336 | 1.07× |
| Idaho | 1,329 | 0.91× |
| Arkansas | 1,304 | 0.55× |
| Mississippi | 1,147 | 0.48× |
| New Mexico | 1,034 | 0.71× |
| Vermont | 860 | 1.69× |
| Nebraska | 856 | 0.59× |
| Montana | 725 | 0.9× |
| West Virginia | 682 | 0.5× |
| Delaware | 594 | 0.74× |
| Alaska | 567 | 0.91× |
| South Dakota | 390 | 0.58× |
| North Dakota | 380 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sophia Bush | 20× | Movies & TV |
| BMW M3 | 18.18× | Cars & Mobility |
| Fried pickle | 57.04× | Food & Beverages |
| BMW M4 | 20.42× | Cars & Mobility |
| Seth Green | 17.37× | Movies & TV |
| Manchester United F.C. | 5.94× | Sports |
| Luxury Watches | 10.16× | Fashion & Accessoires |
| Porsche 911 | 12.43× | Cars & Mobility |
| BMW M5 | 20.1× | Cars & Mobility |
| Buddy Valastro | 42.45× | Food & Beverages |
| Ben Stiller | 10.72× | Movies & TV |
| Alyssa Milano | 13.08× | Movies & TV |
| Standup paddleboarding | 6.68× | Sports |
| Bath and Bodyworks | 4.96× | Shopping |
| Monte Carlo | 23.84× | Travel & Leisure |
| Max Verstappen | 8.97× | Sports |
| Marbella | 30.37× | Travel & Leisure |
| Mariska Hargitay | 8.59× | Movies & TV |
| Automobile repair shop | 6.19× | Cars & Mobility |
| Manchester City F.C. | 6.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.77 |
| Travelling | THRILL | 2.27 |
| Community Orientation | OPEN | 2.04 |
| Pet Ownership | JOY | 1.94 |
| Urban Lifestyle | OPEN | 1.76 |
| Sports Activity | POWER | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 75.7% |
| United States | 3.9% |
| France | 2.3% |
See Liguria audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Liguria have in United States?
Liguria has an estimated audience of 290,182 people in United States, concentrated in California and New York.
What is the gender split and age of Liguria fans?
58.9% of Liguria fans are female, 41.1% are male, with an average age of 42.6 years.
Which brands do Liguria fans like most?
Liguria fans show strongest brand affinity for Sophia Bush (20×), BMW M3 (18.18×), and Fried pickle (57.04×) over the country average.
Where do Liguria fans live in United States?
Liguria fans in United States are most concentrated in California (reach 42,668), New York (reach 33,014), and Florida (reach 20,985). These three regions account for the largest share of the active audience.
What other brands do Liguria fans also like?
Beyond Liguria itself, the audience over-indexes on BMW M3 (18.18×), Fried pickle (57.04×), BMW M4 (20.42×), and Seth Green (17.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Liguria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.