Rascasse Audience Intelligence

Liguria Audience in United States

A data profile of the people who buy, follow and care about Liguria in United States — modelled from more than twelve digital signal sources. Liguria has an estimated audience of 290,182 people in United States.

#251among Region in United States#5885among POI in United States#4119in Travel & Leisure

The average Liguria fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Cultural tourism, Cinque Terre, Fried pickle, with strongest over-indexing on Cultural tourism (48.98× the country average).

Demographically, the Liguria audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liguria fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Cultural tourism.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liguria profile in United States.

Audience size
290K
in United States
Gender
58.9%♀
41.1% male
Age
42.6
average years
Country rank
#49193
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liguria fans

58.9% are female, 41.1% are male, average age 42.6.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Liguria audience in United States
MetricValue
Female58.9%
Male41.1%
Average age42.6
Estimated audience size290,182
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Liguria audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Liguria audience comes from United States.

Worldwide audience distribution share by country for Liguria
CountryShare
Italy75.7%
United States3.9%
France2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liguria audience in United States is strongest.

Fig. 05

Top regions by affinity

Liguria fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.04×
02New York~30K1.86×
03Massachusetts~10K1.70×
04New Jersey~10K1.52×
05Connecticut~4K1.33×
06Rhode Island~1K1.32×
07Pennsylvania~10K1.31×
08California~40K1.29×
09Washington~7K1.29×
10Oregon~4K1.25×
11Vermont<1K1.25×
12Maine~1K1.21×
13Virginia~8K1.12×
14New Hampshire~1K1.11×
15Alaska<1K1.07×
16Illinois~10K1.06×
17Maryland~5K1.04×
18Colorado~5K1.04×
19Florida~20K1.03×
20Hawaii~1K1.02×
21Minnesota~4K1.00×
22Montana<1K0.99×
23Idaho~1K0.98×
24Delaware<1K0.97×
25North Dakota<1K0.97×
26South Dakota<1K0.96×
27Utah~2K0.92×
28Nebraska~1K0.91×
29New Mexico~1K0.91×
30Wisconsin~4K0.90×
31South Carolina~4K0.89×
32West Virginia~1K0.88×
33Arizona~5K0.87×
34North Carolina~8K0.86×
35Louisiana~3K0.86×
36Oklahoma~3K0.86×
37Nevada~2K0.86×
38Iowa~2K0.85×
39Michigan~6K0.83×
40Mississippi~2K0.83×
41Kansas~2K0.83×
42Georgia~7K0.82×
43Arkansas~2K0.82×
44Kentucky~3K0.79×
45Tennessee~5K0.78×
46Missouri~4K0.78×
47Ohio~7K0.77×
48Texas~20K0.76×
49Alabama~3K0.76×
50Indiana~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Liguria, United States
0.75×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liguria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liguria audience
#·InterestCategoryAffinity×
01Cinque TerreTravel & Leisure61.95×
02Fried pickleFood & Beverages57.61×
03Cultural tourismTravel & Leisure48.98×
04Buddy ValastroFood & Beverages46.75×
05PortofinoTravel & Leisure35.91×
06Saint-TropezTravel & Leisure34.65×
07MarbellaTravel & Leisure29.79×
08Drone racingSports28.88×
09Monte CarloTravel & Leisure20.41×
10FrankfurtTravel & Leisure14.27×
11Seth GreenMovies & TV13.84×
12Sophia BushMovies & TV13.27×
13LufthansaTravel & Leisure10.27×
14Anthony BourdainFood & Beverages8.43×
15Sharon OsbourneMovies & TV7.62×
16Jersey Mike's SubsFood & Beverages4.41×
17Diaper bagKids & Family3.56×
18FedExBusiness & Career3.11×
19Planet FitnessSports2.85×
20PinterestInternet & Social Media1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liguria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liguria audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.95×
TravellingTHRILL1.68×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liguria audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
CreativityOPEN0.88×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liguria have in United States?

Liguria has an estimated audience of 290,182 people in United States, concentrated in California and New York.

02

What is the gender split and age of Liguria fans?

58.9% of Liguria fans are female, 41.1% are male, with an average age of 42.6 years.

03

Which brands do Liguria fans like most?

Liguria fans show strongest brand affinity for Cultural tourism (48.98×), Cinque Terre (61.95×), and Fried pickle (57.61×) over the country average.

04

Where do Liguria fans live in United States?

Liguria fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Liguria fans also like?

Beyond Liguria itself, the audience over-indexes on Cinque Terre (61.95×), Fried pickle (57.61×), Buddy Valastro (46.75×), and Drone racing (28.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Liguria audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liguria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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