A data profile of the people who buy, follow and care about Liguria in Italy — modelled from more than twelve digital signal sources. Liguria has an estimated audience of 5,620,014 people in Italy.
The average Liguria fan in Italy is 46.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Liguria, Piedmont.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.57× the country average).
Demographically, the Liguria audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Liguria fan in Italy is more female, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Liguria profile in Italy.
55.7% are female, 44.3% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 46.1 |
| Estimated audience size | 5,620,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Liguria audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 75.7% |
| United States | 3.9% |
| France | 2.3% |
Where the Liguria audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~1M | 6.11× | |
| 02 | Piedmont | ~800K | 1.85× | |
| 03 | Lombardy | ~1.5M | 1.52× | |
| 04 | Aosta Valley | ~20K | 1.15× | |
| 05 | Emilia-Romagna | ~400K | 0.97× | |
| 06 | Tuscany | ~300K | 0.87× | |
| 07 | Veneto | ~300K | 0.69× | |
| 08 | Lazio | ~400K | 0.65× | |
| 09 | Trentino-Alto Adige/Südtirol | ~70K | 0.65× | |
| 10 | Molise | ~20K | 0.62× | |
| 11 | Friuli-Venezia Giulia | ~60K | 0.61× | |
| 12 | Umbria | ~50K | 0.58× | |
| 13 | Campania | ~400K | 0.57× | |
| 14 | Marche | ~80K | 0.57× | |
| 15 | Calabria | ~100K | 0.56× | |
| 16 | Abruzzo | ~70K | 0.56× | |
| 17 | Basilicata | ~30K | 0.56× | |
| 18 | Sicilia | ~300K | 0.55× | |
| 19 | Puglia | ~200K | 0.54× | |
| 20 | Sardinia | ~80K | 0.52× |
The strongest cross-interests of the Liguria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.57× | ||
| 02 | Satire | Literature | 2.91× | ||
| 03 | Champagne | Food & Beverages | 2.39× | ||
| 04 | General practitioner | Health | 2.32× | ||
| 05 | Mediaset | Technology & Electronics | 2.29× | ||
| 06 | Sanremo Music Festival | Music & Radio | 2.21× | ||
| 07 | Volunteering | Politics & Society | 2.08× | ||
| 08 | Singer-songwriter | Music & Radio | 1.93× | ||
| 09 | Internet & Social Media | 1.92× | |||
| 10 | Adriatic Sea | Travel & Leisure | 1.87× | ||
| 11 | Innovation | Business & Career | 1.75× | ||
| 12 | Travel website | Travel & Leisure | 1.75× | ||
| 13 | Personal finance | Business & Career | 1.69× | ||
| 14 | Coop | Food & Beverages | 1.67× | ||
| 15 | Slovenia | Travel & Leisure | 1.67× | ||
| 16 | Genetics | Kids & Family | 1.65× | ||
| 17 | Milk | Food & Beverages | 1.64× | ||
| 18 | Nonprofit organization | Politics & Society | 1.64× | ||
| 19 | Musical theatre | Movies & TV | 1.59× | ||
| 20 | Wine tasting | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Community Orientation | OPEN | 1.48× | |
| Individualism | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.82× |
Liguria has an estimated audience of 5,620,014 people in Italy, concentrated in Lombardy and Liguria.
55.7% of Liguria fans are female, 44.3% are male, with an average age of 46.1 years.
Liguria fans show strongest brand affinity for Wikipedia (3.57×), WhatsApp (1.92×), and Personal finance (1.69×) over the country average.
Liguria fans in Italy are most concentrated in Lombardy (reach ~1.5M), Liguria (reach ~1M), and Piedmont (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Liguria itself, the audience over-indexes on WhatsApp (1.92×), Personal finance (1.69×), Singer-songwriter (1.93×), and Volunteering (2.08×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Liguria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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