Rascasse Audience Intelligence

Buddy Valastro Audience in United States

A data profile of the people who buy, follow and care about Buddy Valastro in United States — modelled from more than twelve digital signal sources. Buddy Valastro has an estimated audience of 295,625 people in United States.

The average Buddy Valastro fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Lauren Graham, Rich Eisen, Nathan Fillion, with strongest over-indexing on Lauren Graham (181.8× the country average).

Demographically, the Buddy Valastro audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buddy Valastro fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Lauren Graham.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buddy Valastro profile in United States.

Audience size
296K
in United States
Gender
80.5%
19.5% male
Age
39.3
average years
Country rank
#48732
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buddy Valastro fans

80.5% are female, 19.5% are male, average age 39.3.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Buddy Valastro audience in United States
MetricValue
Female80.5%
Male19.5%
Average age39.3
Estimated audience size295,625
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Buddy Valastro audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Buddy Valastro audience comes from United States.

Worldwide audience distribution share by country for Buddy Valastro
CountryShare
United States26.4%
Mexico14.3%
Italy11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buddy Valastro audience in United States is strongest.

Fig. 05

Top regions by affinity

Buddy Valastro fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K3.30×
02New Jersey~20K2.18×
03New York~30K1.55×
04Connecticut~5K1.43×
05Rhode Island~1K1.38×
06Arkansas~3K1.28×
07Pennsylvania~10K1.27×
08Massachusetts~8K1.18×
09Delaware~1K1.18×
10Florida~20K1.11×
11Illinois~10K1.11×
12New Hampshire~1K1.07×
13Arizona~7K1.06×
14Ohio~10K1.02×
15Utah~3K1.00×
16Louisiana~4K0.99×
17New Mexico~2K0.98×
18Texas~30K0.97×
19Indiana~6K0.97×
20Colorado~5K0.95×
21Maine~1K0.94×
22Vermont<1K0.94×
23California~30K0.93×
24Idaho~2K0.92×
25West Virginia~1K0.92×
26North Carolina~9K0.90×
27Maryland~5K0.89×
28Missouri~5K0.89×
29Wisconsin~4K0.89×
30Tennessee~6K0.88×
31Kansas~2K0.88×
32North Dakota<1K0.88×
33Michigan~8K0.87×
34Kentucky~4K0.87×
35Iowa~2K0.87×
36Nebraska~1K0.87×
37South Dakota<1K0.87×
38Alaska<1K0.87×
39Oklahoma~3K0.86×
40South Carolina~4K0.85×
41Virginia~7K0.84×
42Montana<1K0.84×
43Georgia~8K0.82×
44Hawaii~1K0.82×
45Alabama~4K0.81×
46Oregon~3K0.80×
47Washington, District of Columbia<1K0.80×
48Mississippi~2K0.79×
49Minnesota~4K0.78×
50Washington~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Buddy Valastro, United States
0.76×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buddy Valastro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buddy Valastro audience
#·InterestCategoryAffinity×
01CeX (company)Technology & Electronics227.10×
02Rich EisenSports198.96×
03Lauren GrahamMovies & TV181.80×
04California TortillaFood & Beverages115.09×
05Jim RomeMovies & TV97.21×
06Sara GilbertMovies & TV92.42×
07Paul FeigMovies & TV90.00×
08Erin AndrewsSports76.97×
09Pete CarrollSports65.16×
10Rose McGowanMovies & TV63.95×
11Larry FitzgeraldSports58.97×
12Nathan FillionMovies & TV50.87×
13Elizabeth BanksMovies & TV45.90×
14Anne BurrellFood & Beverages44.36×
15Seth GreenMovies & TV43.11×
16Josh DuhamelFashion & Accessoires34.66×
17Lamar OdomSports34.08×
18Mariska HargitayMovies & TV21.89×
19Sharon OsbourneMovies & TV21.68×
20Kelly OsbourneMusic & Radio20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buddy Valastro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Buddy Valastro audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.49×
Career OrientationPOWER1.46×
Early Adopter MentalityPOWER1.44×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Buddy Valastro audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.18×
PatriotismCONSERVATISM1.18×
SpiritualityBALANCE1.19×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Buddy Valastro have in United States?

Buddy Valastro has an estimated audience of 295,625 people in United States, concentrated in California and New York.

02

What is the gender split and age of Buddy Valastro fans?

80.5% of Buddy Valastro fans are female, 19.5% are male, with an average age of 39.3 years.

03

Which brands do Buddy Valastro fans like most?

Buddy Valastro fans show strongest brand affinity for Lauren Graham (181.8×), Rich Eisen (198.96×), and Nathan Fillion (50.87×) over the country average.

04

Where do Buddy Valastro fans live in United States?

Buddy Valastro fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Buddy Valastro fans also like?

Beyond Buddy Valastro itself, the audience over-indexes on Rich Eisen (198.96×), Nathan Fillion (50.87×), Pete Carroll (65.16×), and Erin Andrews (76.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buddy Valastro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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