A data profile of the people who buy, follow and care about Buddy Valastro in United States — modelled from more than twelve digital signal sources. Buddy Valastro has an estimated audience of 295,625 people in United States.
The average Buddy Valastro fan in United States is 39.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Lauren Graham, Rich Eisen, Nathan Fillion, with strongest over-indexing on Lauren Graham (181.8× the country average).
Demographically, the Buddy Valastro audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Buddy Valastro fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Lauren Graham.
The key figures that characterise the Buddy Valastro profile in United States.
80.5% are female, 19.5% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 39.3 |
| Estimated audience size | 295,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 18% |
Where the Buddy Valastro audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~10K | 3.30× | |
| 02 | New Jersey | ~20K | 2.18× | |
| 03 | New York | ~30K | 1.55× | |
| 04 | Connecticut | ~5K | 1.43× | |
| 05 | Rhode Island | ~1K | 1.38× | |
| 06 | Arkansas | ~3K | 1.28× | |
| 07 | Pennsylvania | ~10K | 1.27× | |
| 08 | Massachusetts | ~8K | 1.18× | |
| 09 | Delaware | ~1K | 1.18× | |
| 10 | Florida | ~20K | 1.11× | |
| 11 | Illinois | ~10K | 1.11× | |
| 12 | New Hampshire | ~1K | 1.07× | |
| 13 | Arizona | ~7K | 1.06× | |
| 14 | Ohio | ~10K | 1.02× | |
| 15 | Utah | ~3K | 1.00× | |
| 16 | Louisiana | ~4K | 0.99× | |
| 17 | New Mexico | ~2K | 0.98× | |
| 18 | Texas | ~30K | 0.97× | |
| 19 | Indiana | ~6K | 0.97× | |
| 20 | Colorado | ~5K | 0.95× | |
| 21 | Maine | ~1K | 0.94× | |
| 22 | Vermont | <1K | 0.94× | |
| 23 | California | ~30K | 0.93× | |
| 24 | Idaho | ~2K | 0.92× | |
| 25 | West Virginia | ~1K | 0.92× | |
| 26 | North Carolina | ~9K | 0.90× | |
| 27 | Maryland | ~5K | 0.89× | |
| 28 | Missouri | ~5K | 0.89× | |
| 29 | Wisconsin | ~4K | 0.89× | |
| 30 | Tennessee | ~6K | 0.88× | |
| 31 | Kansas | ~2K | 0.88× | |
| 32 | North Dakota | <1K | 0.88× | |
| 33 | Michigan | ~8K | 0.87× | |
| 34 | Kentucky | ~4K | 0.87× | |
| 35 | Iowa | ~2K | 0.87× | |
| 36 | Nebraska | ~1K | 0.87× | |
| 37 | South Dakota | <1K | 0.87× | |
| 38 | Alaska | <1K | 0.87× | |
| 39 | Oklahoma | ~3K | 0.86× | |
| 40 | South Carolina | ~4K | 0.85× | |
| 41 | Virginia | ~7K | 0.84× | |
| 42 | Montana | <1K | 0.84× | |
| 43 | Georgia | ~8K | 0.82× | |
| 44 | Hawaii | ~1K | 0.82× | |
| 45 | Alabama | ~4K | 0.81× | |
| 46 | Oregon | ~3K | 0.80× | |
| 47 | Washington, District of Columbia | <1K | 0.80× | |
| 48 | Mississippi | ~2K | 0.79× | |
| 49 | Minnesota | ~4K | 0.78× | |
| 50 | Washington | ~5K | 0.76× |
The strongest cross-interests of the Buddy Valastro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CeX (company) | Technology & Electronics | 227.10× | ||
| 02 | Rich Eisen | Sports | 198.96× | ||
| 03 | Lauren Graham | Movies & TV | 181.80× | ||
| 04 | California Tortilla | Food & Beverages | 115.09× | ||
| 05 | Jim Rome | Movies & TV | 97.21× | ||
| 06 | Sara Gilbert | Movies & TV | 92.42× | ||
| 07 | Paul Feig | Movies & TV | 90.00× | ||
| 08 | Erin Andrews | Sports | 76.97× | ||
| 09 | Pete Carroll | Sports | 65.16× | ||
| 10 | Rose McGowan | Movies & TV | 63.95× | ||
| 11 | Larry Fitzgerald | Sports | 58.97× | ||
| 12 | Nathan Fillion | Movies & TV | 50.87× | ||
| 13 | Elizabeth Banks | Movies & TV | 45.90× | ||
| 14 | Anne Burrell | Food & Beverages | 44.36× | ||
| 15 | Seth Green | Movies & TV | 43.11× | ||
| 16 | Josh Duhamel | Fashion & Accessoires | 34.66× | ||
| 17 | Lamar Odom | Sports | 34.08× | ||
| 18 | Mariska Hargitay | Movies & TV | 21.89× | ||
| 19 | Sharon Osbourne | Movies & TV | 21.68× | ||
| 20 | Kelly Osbourne | Music & Radio | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Career Orientation | POWER | 1.46× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.18× | |
| Patriotism | CONSERVATISM | 1.18× | |
| Spirituality | BALANCE | 1.19× |
Buddy Valastro has an estimated audience of 295,625 people in United States, concentrated in California and New York.
80.5% of Buddy Valastro fans are female, 19.5% are male, with an average age of 39.3 years.
Buddy Valastro fans show strongest brand affinity for Lauren Graham (181.8×), Rich Eisen (198.96×), and Nathan Fillion (50.87×) over the country average.
Buddy Valastro fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Buddy Valastro itself, the audience over-indexes on Rich Eisen (198.96×), Nathan Fillion (50.87×), Pete Carroll (65.16×), and Erin Andrews (76.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Buddy Valastro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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