Buddy Valastro Audience in United States

Buddy Valastro logo

Buddy Valastro has an estimated audience of 330,946 people in United States. 80.5% are female, 19.5% are male, average age 39.3. Top regions: California, New York, Texas. Top brand affinities: Lauren Graham, Anne Burrell, Rich Eisen, Nathan Fillion, Pete Carroll.

The average Buddy Valastro fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lauren Graham, Anne Burrell, Rich Eisen, with strongest over-indexing on Lauren Graham (181.8× the country average). Demographically, the Buddy Valastro audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Buddy Valastro fans

Demographic split for Buddy Valastro audience in United States
MetricValue
Female80.5%
Male19.5%
Average age39.3
Estimated audience size330,946

Audience persona

The typical Buddy Valastro fan in United States is more female, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Lauren Graham.

Top regions in United States

Top regions ranked by reach for Buddy Valastro in United States
RegionReachAffinity
California32,9160.9×
New York31,0911.68×
Texas26,8310.94×
Florida21,6420.97×
New Jersey18,7552.23×
Pennsylvania15,4241.38×
Illinois12,9771.18×
Ohio10,5051.03×
Nevada10,3163.22×
North Carolina9,1260.92×
Georgia8,0260.79×
Michigan7,6890.89×
Massachusetts7,3491.13×
Arizona7,0341.04×
Virginia6,9360.86×
Tennessee5,8770.89×
Indiana5,8250.96×
Connecticut4,9331.49×
Washington4,8750.73×
Colorado4,8720.93×
Maryland4,8340.85×
Missouri4,7120.88×
Wisconsin4,4490.89×
Arkansas4,3071.58×
South Carolina3,9380.79×
Louisiana3,8730.91×
Minnesota3,5880.76×
Alabama3,5150.76×
Kentucky3,4600.83×
Oklahoma3,0560.83×
Oregon2,8880.76×
Utah2,7410.92×
Kansas2,1820.84×
Iowa2,1240.78×
Mississippi1,7860.66×
Rhode Island1,6521.57×
New Mexico1,5460.93×
Nebraska1,4080.85×
Idaho1,4030.85×
New Hampshire1,3271.02×
West Virginia1,2940.84×
Delaware1,2441.36×
Maine1,1010.93×
Hawaii9690.68×
Washington, District of Columbia6660.67×
Montana5890.64×
South Dakota5300.69×
Vermont5060.87×
Alaska4200.59×
North Dakota4150.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buddy Valastro audience
BrandAffinityCategory
Lauren Graham181.8×Movies & TV
Anne Burrell44.36×Food & Beverages
Rich Eisen198.96×Sports
Nathan Fillion50.87×Movies & TV
Pete Carroll65.16×Sports
Sara Gilbert92.42×Movies & TV
Erin Andrews76.97×Sports
Elizabeth Banks45.9×Movies & TV
Rose McGowan63.95×Movies & TV
CeX (company)227.1×Technology & Electronics
Josh Duhamel34.66×Fashion & Accessoires
Seth Green43.11×Movies & TV
Paul Feig90×Movies & TV
Kelly Osbourne20×Music & Radio
California Tortilla115.09×Food & Beverages
Sharon Osbourne21.68×Movies & TV
Larry Fitzgerald58.97×Sports
Mariska Hargitay21.89×Movies & TV
Lamar Odom34.08×Sports
Ashley Judd30.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buddy Valastro audience
TraitClusterScore
Price SensitivityPREMIUM1.39
ExtroversionTHRILL1.38
CreativityOPEN1.31
Convenience OrientationPREMIUM1.25
IndulgenceJOY1.24
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Buddy Valastro
CountryShare
United States28.2%
Mexico13.1%
Italy11.9%

See Buddy Valastro audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Buddy Valastro have in United States?

Buddy Valastro has an estimated audience of 330,946 people in United States, concentrated in California and New York.

What is the gender split and age of Buddy Valastro fans?

80.5% of Buddy Valastro fans are female, 19.5% are male, with an average age of 39.3 years.

Which brands do Buddy Valastro fans like most?

Buddy Valastro fans show strongest brand affinity for Lauren Graham (181.8×), Anne Burrell (44.36×), and Rich Eisen (198.96×) over the country average.

Where do Buddy Valastro fans live in United States?

Buddy Valastro fans in United States are most concentrated in California (reach 32,916), New York (reach 31,091), and Texas (reach 26,831). These three regions account for the largest share of the active audience.

What other brands do Buddy Valastro fans also like?

Beyond Buddy Valastro itself, the audience over-indexes on Anne Burrell (44.36×), Rich Eisen (198.96×), Nathan Fillion (50.87×), and Pete Carroll (65.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buddy Valastro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.