Rascasse Audience Intelligence

Rich Eisen Audience in United States

A data profile of the people who buy, follow and care about Rich Eisen in United States — modelled from more than twelve digital signal sources. Rich Eisen has an estimated audience of 541,044 people in United States.

#19among Journalist in United States#8433among Person in United States#3366in Sports

The average Rich Eisen fan in United States is 49.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Erin Andrews, Sharon Osbourne, Rita Wilson, with strongest over-indexing on Erin Andrews (1828.14× the country average).

Demographically, the Rich Eisen audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rich Eisen fan in United States is more male, around 49.1 years old, with strong Patriotism tendencies and a notable affinity for Erin Andrews.

Category: Sports · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rich Eisen profile in United States.

Audience size
541K
in United States
Gender
32.1%♀
67.9% male
Age
49.1
average years
Country rank
#34987
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rich Eisen fans

32.1% are female, 67.9% are male, average age 49.1.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Rich Eisen audience in United States
MetricValue
Female32.1%
Male67.9%
Average age49.1
Estimated audience size541,044
Fig. 03

Age distribution

Ø 49.1
average years
Age distribution of the Rich Eisen audience in United States
Age bracketShare%
16-197%
20-2910%
30-3912%
40-4917%
50+54%
Fig. 04

Worldwide distribution

89.8%

of the worldwide Rich Eisen audience comes from United States.

Worldwide audience distribution share by country for Rich Eisen
CountryShare
United States89.8%
Canada4.6%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rich Eisen audience in United States is strongest.

Fig. 05

Top regions by affinity

Rich Eisen fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K1.54×
02Delaware~2K1.50×
03Vermont~1K1.42×
04Idaho~3K1.30×
05Kansas~5K1.29×
06Illinois~20K1.27×
07Iowa~5K1.26×
08Pennsylvania~20K1.23×
09Wisconsin~10K1.21×
10Alaska~1K1.20×
11Ohio~20K1.16×
12Missouri~10K1.12×
13New York~30K1.11×
14Minnesota~8K1.11×
15Washington, District of Columbia~2K1.11×
16Connecticut~6K1.10×
17Colorado~9K1.08×
18Nebraska~3K1.07×
19New Jersey~10K1.06×
20Montana~2K1.05×
21Maryland~9K1.04×
22Massachusetts~10K1.03×
23Kentucky~7K1.03×
24Indiana~10K1.02×
25North Dakota~1K1.00×
26Oregon~6K0.99×
27Arizona~10K0.98×
28Washington~10K0.98×
29New Hampshire~2K0.98×
30Maine~2K0.98×
31Virginia~10K0.95×
32South Dakota~1K0.95×
33California~50K0.92×
34Oklahoma~5K0.91×
35Tennessee~9K0.90×
36Rhode Island~2K0.90×
37North Carolina~10K0.88×
38Nevada~4K0.86×
39West Virginia~2K0.86×
40Utah~4K0.85×
41Hawaii~2K0.81×
42South Carolina~6K0.80×
43Arkansas~3K0.80×
44Alabama~6K0.77×
45Florida~30K0.76×
46Louisiana~5K0.75×
47New Mexico~2K0.75×
48Georgia~10K0.74×
49Mississippi~3K0.72×
50Texas~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Rich Eisen, United States
0.67×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rich Eisen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rich Eisen audience
#·InterestCategoryAffinity×
01Erin AndrewsSports1828.14×
02Sharon OsbourneMovies & TV365.20×
03Buddy ValastroFood & Beverages198.96×
04A Million Ways to Die in the WestMovies & TV173.43×
05Rita WilsonMovies & TV144.45×
06World Economic ForumPolitics & Society119.08×
07Dirk NowitzkiSports101.81×
08Terrell OwensSports95.35×
09Josh DuhamelFashion & Accessoires93.95×
10Cara DelevingneFashion & Accessoires92.75×
11Christina ApplegateMovies & TV68.45×
12Seth GreenMovies & TV57.50×
13Rose McGowanMovies & TV54.00×
14TV GuideMovies & TV49.55×
15Sophia BushMovies & TV48.77×
16Dax ShepardMovies & TV46.85×
17Russell WilsonSports39.23×
18Demi MooreMovies & TV26.12×
19Carmelo AnthonySports22.70×
20Diane KeatonMovies & TV16.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rich Eisen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rich Eisen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
SpiritualityBALANCE1.48×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rich Eisen audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
CreativityOPEN0.59×
DIY MentalityTHRILL0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rich Eisen have in United States?

Rich Eisen has an estimated audience of 541,044 people in United States, concentrated in California and New York.

02

What is the gender split and age of Rich Eisen fans?

32.1% of Rich Eisen fans are female, 67.9% are male, with an average age of 49.1 years.

03

Which brands do Rich Eisen fans like most?

Rich Eisen fans show strongest brand affinity for Erin Andrews (1828.14×), Sharon Osbourne (365.2×), and Rita Wilson (144.45×) over the country average.

04

Where do Rich Eisen fans live in United States?

Rich Eisen fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rich Eisen fans also like?

Beyond Rich Eisen itself, the audience over-indexes on Sharon Osbourne (365.2×), Rita Wilson (144.45×), Christina Applegate (68.45×), and Josh Duhamel (93.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rich Eisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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