Rascasse Audience Intelligence

Siena Audience in United States

A data profile of the people who buy, follow and care about Siena in United States — modelled from more than twelve digital signal sources. Siena has an estimated audience of 519,830 people in United States.

#451among City in United States#3721among POI in United States#2858in Travel & Leisure

The average Siena fan in United States is 43.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Jewel-Osco, The Old Spaghetti Factory, Bonefish Grill, with strongest over-indexing on Jewel-Osco (10.97× the country average).

Demographically, the Siena audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Siena fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Jewel-Osco.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Siena profile in United States.

Audience size
520K
in United States
Gender
65.2%♀
34.8% male
Age
43.0
average years
Country rank
#35796
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Siena fans

65.2% are female, 34.8% are male, average age 43.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Siena audience in United States
MetricValue
Female65.2%
Male34.8%
Average age43.0
Estimated audience size519,830
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Siena audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Siena audience comes from United States.

Worldwide audience distribution share by country for Siena
CountryShare
Italy44.0%
United States13.2%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Siena audience in United States is strongest.

Fig. 05

Top regions by affinity

Siena fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K12.21×
02New York~70K2.37×
03Massachusetts~20K2.31×
04Connecticut~10K2.18×
05Washington, District of Columbia~3K1.64×
06Minnesota~10K1.28×
07Vermont~1K1.23×
08New Jersey~10K1.11×
09New Hampshire~2K0.97×
10Colorado~8K0.93×
11California~50K0.92×
12Washington~9K0.90×
13Maine~2K0.87×
14Virginia~10K0.86×
15Oregon~5K0.85×
16Nevada~4K0.85×
17Maryland~7K0.81×
18Hawaii~2K0.81×
19Florida~30K0.80×
20Pennsylvania~10K0.79×
21Illinois~10K0.79×
22North Carolina~10K0.77×
23Utah~4K0.75×
24Alaska<1K0.75×
25Montana~1K0.74×
26Delaware~1K0.73×
27Idaho~2K0.72×
28North Dakota<1K0.72×
29South Dakota<1K0.71×
30South Carolina~5K0.70×
31Georgia~10K0.68×
32Kansas~3K0.68×
33Texas~30K0.66×
34Wisconsin~5K0.65×
35Nebraska~2K0.62×
36Tennessee~6K0.61×
37West Virginia~1K0.61×
38New Mexico~2K0.60×
39Indiana~6K0.59×
40Ohio~9K0.58×
41Michigan~8K0.58×
42Arizona~6K0.58×
43Kentucky~4K0.58×
44Iowa~2K0.58×
45Arkansas~2K0.57×
46Missouri~5K0.56×
47Louisiana~4K0.55×
48Mississippi~2K0.55×
49Oklahoma~3K0.51×
50Alabama~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Siena, United States
0.49×1.00×12.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Siena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Siena audience
#·InterestCategoryAffinity×
01The KegFood & Beverages44.91×
02Godzilla (2014 film)Movies & TV25.89×
03The Old Spaghetti FactoryFood & Beverages25.59×
04HostessPolitics & Society23.08×
05SizzlerFood & Beverages20.00×
06Ford KaCars & Mobility20.00×
07ColosseumTravel & Leisure18.02×
08Cricket World CupSports17.20×
09Acura RDXCars & Mobility16.25×
10Acura MDXCars & Mobility15.91×
11Bonefish GrillFood & Beverages13.71×
12Jewel-OscoShopping10.97×
13Raising Cane's Chicken FingersFood & Beverages3.38×
14Scooby-DooMovies & TV2.56×
15Solar energyHome & Garden2.53×
16Olive GardenFood & Beverages2.51×
17FedExBusiness & Career2.39×
18NostalgiaHome & Garden2.33×
19Mortgage loansBusiness & Career1.99×
20Pizza HutFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Siena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Siena audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.83×
PatriotismCONSERVATISM1.72×
Convenience OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Siena audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Pet OwnershipJOY0.88×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Siena have in United States?

Siena has an estimated audience of 519,830 people in United States, concentrated in New York and California.

02

What is the gender split and age of Siena fans?

65.2% of Siena fans are female, 34.8% are male, with an average age of 43.0 years.

03

Which brands do Siena fans like most?

Siena fans show strongest brand affinity for Jewel-Osco (10.97×), The Old Spaghetti Factory (25.59×), and Bonefish Grill (13.71×) over the country average.

04

Where do Siena fans live in United States?

Siena fans in United States are most concentrated in New York (reach ~70K), California (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Siena fans also like?

Beyond Siena itself, the audience over-indexes on The Old Spaghetti Factory (25.59×), Bonefish Grill (13.71×), Godzilla (2014 film) (25.89×), and Acura MDX (15.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Siena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Siena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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