Siena Audience in United States
Siena has an estimated audience of 519,830 people in United States. 65.2% are female, 34.8% are male, average age 43.0. Top regions: New York, California, Texas. Top brand affinities: Arrietty, Elsword, Historic site, Jingoism, JDSU.
The average Siena fan in United States is 43.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Arrietty, Elsword, Historic site, with strongest over-indexing on Arrietty (19.88× the country average). Demographically, the Siena audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Siena fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.0 |
| Estimated audience size | 519,830 |
Audience persona
The typical Siena fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Arrietty.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 77,240 | 2.66× |
| California | 60,355 | 1.06× |
| Texas | 35,252 | 0.79× |
| Florida | 32,270 | 0.92× |
| Massachusetts | 23,138 | 2.26× |
| New Jersey | 16,811 | 1.27× |
| Rhode Island | 16,667 | 10.07× |
| Illinois | 15,830 | 0.91× |
| Pennsylvania | 14,749 | 0.84× |
| North Carolina | 12,248 | 0.78× |
| Virginia | 12,143 | 0.96× |
| Georgia | 11,085 | 0.69× |
| Washington | 10,575 | 1.01× |
| Connecticut | 10,241 | 1.96× |
| Ohio | 9,703 | 0.61× |
| Michigan | 8,410 | 0.62× |
| Colorado | 8,225 | 1× |
| Maryland | 7,978 | 0.89× |
| Minnesota | 7,167 | 0.96× |
| Tennessee | 6,406 | 0.61× |
| Arizona | 6,236 | 0.59× |
| Oregon | 5,753 | 0.97× |
| Nevada | 5,104 | 1.02× |
| South Carolina | 5,029 | 0.64× |
| Wisconsin | 4,995 | 0.64× |
| Indiana | 4,943 | 0.52× |
| Missouri | 4,522 | 0.54× |
| Utah | 3,796 | 0.82× |
| Louisiana | 3,394 | 0.51× |
| Washington, District of Columbia | 3,266 | 2.09× |
| Kentucky | 3,166 | 0.49× |
| Kansas | 2,622 | 0.64× |
| Alabama | 2,580 | 0.36× |
| Oklahoma | 2,315 | 0.4× |
| New Hampshire | 2,223 | 1.09× |
| Iowa | 1,970 | 0.46× |
| Hawaii | 1,816 | 0.81× |
| Idaho | 1,801 | 0.69× |
| Arkansas | 1,779 | 0.42× |
| Maine | 1,662 | 0.89× |
| Mississippi | 1,398 | 0.33× |
| Vermont | 1,257 | 1.38× |
| New Mexico | 1,227 | 0.47× |
| Nebraska | 1,158 | 0.44× |
| Delaware | 934 | 0.65× |
| Montana | 882 | 0.61× |
| West Virginia | 686 | 0.28× |
| Alaska | 483 | 0.43× |
| South Dakota | 335 | 0.28× |
| North Dakota | 313 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arrietty | 19.88× | Movies & TV |
| Elsword | 18.92× | Games |
| Historic site | 4.89× | Arts & Culture |
| Jingoism | 2.25× | Politics & Society |
| JDSU | 2.87× | Business & Career |
| UK garage | 4.56× | Music & Radio |
| Nationality | 1.63× | Politics & Society |
| Takers | 6.97× | Movies & TV |
| Vocal harmony | 3.25× | Music & Radio |
| Hibachi | 5.17× | Food & Beverages |
| Omaha Storm Chasers | 12.18× | Sports |
| Life of Pi | 5.87× | Movies & TV |
| Iyanla Vanzant | 8.71× | Business & Career |
| Iztacalco | 20× | Travel & Leisure |
| Kendra Scott | 1.71× | Fashion & Accessoires |
| La Jolla | 5× | Travel & Leisure |
| Grinch | 2.18× | Movies & TV |
| Home staging | 2.85× | Home & Garden |
| Gilt.com | 4.39× | Shopping |
| Gippy Grewal | 9.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.7 |
| Travelling | THRILL | 1.36 |
| Luxury Orientation | PREMIUM | 1.22 |
| Design Affinity | PREMIUM | 1.2 |
| Spirituality | BALANCE | 1.1 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 44.5% |
| United States | 13.4% |
| Brazil | 6.3% |
See Siena audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Siena have in United States?
Siena has an estimated audience of 519,830 people in United States, concentrated in New York and California.
What is the gender split and age of Siena fans?
65.2% of Siena fans are female, 34.8% are male, with an average age of 43.0 years.
Which brands do Siena fans like most?
Siena fans show strongest brand affinity for Arrietty (19.88×), Elsword (18.92×), and Historic site (4.89×) over the country average.
Where do Siena fans live in United States?
Siena fans in United States are most concentrated in New York (reach 77,240), California (reach 60,355), and Texas (reach 35,252). These three regions account for the largest share of the active audience.
What other brands do Siena fans also like?
Beyond Siena itself, the audience over-indexes on Elsword (18.92×), Historic site (4.89×), Jingoism (2.25×), and JDSU (2.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Siena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.