Siena Audience in United States

Siena logo

Siena has an estimated audience of 519,830 people in United States. 65.2% are female, 34.8% are male, average age 43.0. Top regions: New York, California, Texas. Top brand affinities: The Old Spaghetti Factory, Godzilla (2014 film), Kia Sportage, Cricket World Cup, The Keg.

The average Siena fan in United States is 43.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include The Old Spaghetti Factory, Godzilla (2014 film), Kia Sportage, with strongest over-indexing on The Old Spaghetti Factory (30.99× the country average). Demographically, the Siena audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Siena fans

Demographic split for Siena audience in United States
MetricValue
Female65.2%
Male34.8%
Average age43.0
Estimated audience size519,830

Audience persona

The typical Siena fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for The Old Spaghetti Factory.

Top regions in United States

Top regions ranked by reach for Siena in United States
RegionReachAffinity
New York77,2402.66×
California60,3551.06×
Texas35,2520.79×
Florida32,2700.92×
Massachusetts23,1382.26×
New Jersey16,8111.27×
Rhode Island16,66710.07×
Illinois15,8300.91×
Pennsylvania14,7490.84×
North Carolina12,2480.78×
Virginia12,1430.96×
Georgia11,0850.69×
Washington10,5751.01×
Connecticut10,2411.96×
Ohio9,7030.61×
Michigan8,4100.62×
Colorado8,2251×
Maryland7,9780.89×
Minnesota7,1670.96×
Tennessee6,4060.61×
Arizona6,2360.59×
Oregon5,7530.97×
Nevada5,1041.02×
South Carolina5,0290.64×
Wisconsin4,9950.64×
Indiana4,9430.52×
Missouri4,5220.54×
Utah3,7960.82×
Louisiana3,3940.51×
Washington, District of Columbia3,2662.09×
Kentucky3,1660.49×
Kansas2,6220.64×
Alabama2,5800.36×
Oklahoma2,3150.4×
New Hampshire2,2231.09×
Iowa1,9700.46×
Hawaii1,8160.81×
Idaho1,8010.69×
Arkansas1,7790.42×
Maine1,6620.89×
Mississippi1,3980.33×
Vermont1,2571.38×
New Mexico1,2270.47×
Nebraska1,1580.44×
Delaware9340.65×
Montana8820.61×
West Virginia6860.28×
Alaska4830.43×
South Dakota3350.28×
North Dakota3130.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Siena audience
BrandAffinityCategory
The Old Spaghetti Factory30.99×Food & Beverages
Godzilla (2014 film)30.93×Movies & TV
Kia Sportage18.92×Cars & Mobility
Cricket World Cup19.3×Sports
The Keg47.44×Food & Beverages
Hostess41.61×Politics & Society
Jewel-Osco9.5×Shopping
Acura MDX15.15×Cars & Mobility
Sizzler20×Food & Beverages
Bonefish Grill10.3×Food & Beverages
Beetlejuice3.23×Movies & TV
Hanoi11.39×Travel & Leisure
Richard Madden13.85×Movies & TV
Aldi2.08×Shopping
Honda HR-V13.08×Cars & Mobility
Hobby Lobby1.95×Home & Garden
Kolkata Knight Riders14.59×Sports
Owen Wilson6.94×Movies & TV
southwest airlines2.73×Travel & Leisure
Katie Holmes6.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Siena audience
TraitClusterScore
Quality AwarenessPREMIUM1.7
TravellingTHRILL1.36
Luxury OrientationPREMIUM1.22
Design AffinityPREMIUM1.2
SpiritualityBALANCE1.1
IndulgenceJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Siena
CountryShare
Italy44.5%
United States13.4%
Brazil6.3%

See Siena audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Siena have in United States?

Siena has an estimated audience of 519,830 people in United States, concentrated in New York and California.

What is the gender split and age of Siena fans?

65.2% of Siena fans are female, 34.8% are male, with an average age of 43.0 years.

Which brands do Siena fans like most?

Siena fans show strongest brand affinity for The Old Spaghetti Factory (30.99×), Godzilla (2014 film) (30.93×), and Kia Sportage (18.92×) over the country average.

Where do Siena fans live in United States?

Siena fans in United States are most concentrated in New York (reach 77,240), California (reach 60,355), and Texas (reach 35,252). These three regions account for the largest share of the active audience.

What other brands do Siena fans also like?

Beyond Siena itself, the audience over-indexes on Godzilla (2014 film) (30.93×), Kia Sportage (18.92×), Cricket World Cup (19.3×), and The Keg (47.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Siena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.