The Keg Audience in United States

The Keg logo

The Keg has an estimated audience of 328,491 people in United States. 54.0% are female, 46.0% are male, average age 40.6. Top regions: Arizona, Washington, Texas. Top brand affinities: The Capital Grille, Morton's The Steakhouse, LongHorn Steakhouse, Fleming's Prime Steakhouse & Wine Bar, Texas Roadhouse.

The average The Keg fan in United States is 40.6 years old, balanced, and lives primarily in Arizona. The audience is concentrated in Arizona, Washington, Texas. Top brand affinities include The Capital Grille, Morton's The Steakhouse, LongHorn Steakhouse, with strongest over-indexing on The Capital Grille (79.71× the country average). Demographically, the The Keg audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: TV series

Demographics of The Keg fans

Demographic split for The Keg audience in United States
MetricValue
Female54.0%
Male46.0%
Average age40.6
Estimated audience size328,491

Audience persona

The typical The Keg fan in United States is balanced, around 40.6 years old, with strong Travelling tendencies and a notable affinity for The Capital Grille.

Top regions in United States

Top regions ranked by reach for The Keg in United States
RegionReachAffinity
Arizona94,09814.03×
Washington31,1594.73×
Texas20,9060.74×
Colorado13,2242.55×
Kentucky9,1952.23×
California7,2960.2×
Wisconsin7,2781.47×
New York7,1470.39×
Ohio6,5190.64×
Oregon6,4011.7×
Florida6,1230.28×
Michigan5,7130.67×
Iowa5,4822.03×
South Dakota5,0796.69×
Pennsylvania4,1930.38×
Illinois3,1100.28×
Alabama3,0100.66×
Tennessee2,8770.44×
Indiana2,4990.42×
Kansas2,1230.82×
Nevada1,8550.58×
Nebraska1,5350.93×
Louisiana1,4830.35×
Virginia1,3680.17×
Missouri1,3300.25×
Georgia1,2580.12×
Massachusetts1,2470.19×
North Carolina1,2430.13×
North Dakota1,2341.83×
Minnesota1,1850.25×
New Jersey1,0510.13×
Maryland7690.14×
Montana6550.72×
South Carolina6390.13×
Mississippi5640.21×
Utah5290.18×
Connecticut5030.15×
Arkansas4370.16×
New Mexico4290.26×
Oklahoma4280.12×
Washington, District of Columbia3820.39×
Idaho3390.21×
Hawaii2880.2×
Wyoming2650.54×
Maine2600.22×
Vermont2480.43×
New Hampshire2120.16×
West Virginia1390.09×
Alaska1380.2×
Rhode Island1260.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Keg audience
BrandAffinityCategory
The Capital Grille79.71×Food & Beverages
Morton's The Steakhouse87.36×Food & Beverages
LongHorn Steakhouse23.53×Food & Beverages
Fleming's Prime Steakhouse & Wine Bar49.24×Food & Beverages
Texas Roadhouse10.13×Food & Beverages
Blaze Pizza29.72×Food & Beverages
Lone Star Steakhouse & Saloon147.72×Food & Beverages
Panda Express6.27×Food & Beverages
HoneyBaked Ham19.31×Food & Beverages
Blue Apron29.62×Shopping
Deportivo Alavés63.04×Sports
Thai cuisine11.46×Food & Beverages
Siena44.91×Travel & Leisure
Townsville67.54×Travel & Leisure
Outback Steakhouse6.62×Food & Beverages
Sizzler21.84×Food & Beverages
Spaghetti Warehouse52×Food & Beverages
Fogo de Chão10.88×Food & Beverages
Black Angus Steakhouse24.07×Food & Beverages
McCormick & Schmick's52.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Keg audience
TraitClusterScore
TravellingTHRILL1.41
Family OrientationCONSERVATISM1.28
Convenience OrientationPREMIUM1.26
IndulgenceJOY1.25
Price SensitivityPREMIUM1.25
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for The Keg
CountryShare
Canada78.6%
United States14.3%
United Kingdom1.4%

See The Keg audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Keg have in United States?

The Keg has an estimated audience of 328,491 people in United States, concentrated in Arizona and Washington.

What is the gender split and age of The Keg fans?

54.0% of The Keg fans are female, 46.0% are male, with an average age of 40.6 years.

Which brands do The Keg fans like most?

The Keg fans show strongest brand affinity for The Capital Grille (79.71×), Morton's The Steakhouse (87.36×), and LongHorn Steakhouse (23.53×) over the country average.

Where do The Keg fans live in United States?

The Keg fans in United States are most concentrated in Arizona (reach 94,098), Washington (reach 31,159), and Texas (reach 20,906). These three regions account for the largest share of the active audience.

What other brands do The Keg fans also like?

Beyond The Keg itself, the audience over-indexes on Morton's The Steakhouse (87.36×), LongHorn Steakhouse (23.53×), Fleming's Prime Steakhouse & Wine Bar (49.24×), and Texas Roadhouse (10.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Keg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.