Rascasse Audience Intelligence

The Keg Target Market in United States

A data profile of the people who buy, follow and care about The Keg in United States — modelled from more than twelve digital signal sources. The Keg has an estimated audience of 326,732 people in United States.

#875among TV series in United States#4783among Brand in United States#2399in Food & Beverages

The average The Keg fan in United States is 40.6 years old, balanced, and lives primarily in Arizona.

The audience is concentrated in Arizona, Washington, Texas.

Top brand affinities include The Capital Grille, Morton's The Steakhouse, LongHorn Steakhouse, with strongest over-indexing on The Capital Grille (79.71× the country average).

Demographically, the The Keg audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Keg fan in United States is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for The Capital Grille.

Category: Food & Beverages · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Keg profile in United States.

Audience size
327K
in United States
Gender
54.0%♀
46.0% male
Age
40.6
average years
Country rank
#46249
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Keg

54.0% are female, 46.0% are male, average age 40.6.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for The Keg audience in United States
MetricValue
Female54.0%
Male46.0%
Average age40.6
Estimated audience size326,732
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the The Keg audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3916%
40-4920%
50+26%
Fig. 04

Worldwide distribution

14.5%

of the worldwide The Keg audience comes from United States.

Worldwide audience distribution share by country for The Keg
CountryShare
Canada78.1%
United States14.5%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Keg audience in United States is strongest.

Fig. 05

Top regions by affinity

The Keg customers by region in United States
#RegionReachAffinity×
01Arizona~90K13.42×
02South Dakota~4K5.73×
03Washington~30K4.27×
04Iowa~7K2.52×
05Oregon~9K2.38×
06Colorado~10K2.35×
07Kentucky~9K2.22×
08Wisconsin~10K2.02×
09North Dakota~1K1.76×
10Montana<1K0.88×
11Nebraska~1K0.87×
12Kansas~2K0.85×
13Delaware<1K0.82×
14Alaska<1K0.82×
15Rhode Island<1K0.80×
16West Virginia~1K0.79×
17Vermont<1K0.79×
18Texas~20K0.70×
19New Hampshire<1K0.70×
20Maine<1K0.70×
21Alabama~3K0.69×
22Hawaii<1K0.69×
23Ohio~7K0.67×
24Michigan~6K0.67×
25Idaho~1K0.66×
26Washington, District of Columbia<1K0.63×
27Nevada~2K0.62×
28Mississippi~2K0.62×
29New Mexico~1K0.62×
30Arkansas~2K0.61×
31Indiana~3K0.58×
32Oklahoma~2K0.58×
33Louisiana~2K0.52×
34Connecticut~2K0.52×
35Utah~2K0.52×
36Tennessee~3K0.51×
37South Carolina~2K0.48×
38Missouri~2K0.46×
39Maryland~2K0.43×
40Minnesota~2K0.43×
41Pennsylvania~4K0.40×
42New York~7K0.39×
43Massachusetts~2K0.37×
44Illinois~4K0.35×
45New Jersey~3K0.35×
46Virginia~3K0.35×
47North Carolina~3K0.34×
48Georgia~3K0.33×
49Florida~7K0.30×
50California~9K0.24×
Fig. 06

Affinity by region

Affinity by region — The Keg, United States
0.24×1.00×13.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Keg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Keg audience
#·InterestCategoryAffinity×
01Lone Star Steakhouse & SaloonFood & Beverages147.72×
02Morton's The SteakhouseFood & Beverages87.36×
03The Capital GrilleFood & Beverages79.71×
04TownsvilleTravel & Leisure67.54×
05Deportivo AlavésSports63.04×
06McCormick & Schmick'sFood & Beverages52.77×
07Spaghetti WarehouseFood & Beverages52.00×
08Fleming's Prime Steakhouse & Wine BarFood & Beverages49.24×
09SienaTravel & Leisure44.91×
10Ruth's Chris Steak HouseFood & Beverages32.75×
11Blaze PizzaFood & Beverages29.72×
12Blue ApronShopping29.62×
13Black Angus SteakhouseFood & Beverages24.07×
14LongHorn SteakhouseFood & Beverages23.53×
15SizzlerFood & Beverages21.84×
16HoneyBaked HamFood & Beverages19.31×
17Thai cuisineFood & Beverages11.46×
18Texas RoadhouseFood & Beverages10.13×
19Outback SteakhouseFood & Beverages6.62×
20Panda ExpressFood & Beverages6.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Keg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Keg audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
Healthy LifestyleBALANCE1.68×
TravellingTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Keg audience · Rather not
TraitClusterDeviationScore
IndividualismJOY1.03×
TraditionCONSERVATISM1.05×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Keg's target market in United States?

The Keg's target market in United States covers an estimated 326,732 people, concentrated in Arizona and Washington.

02

What is the gender split and age of The Keg customers?

54.0% of the The Keg audience are female, 46.0% are male, with an average age of 40.6 years.

03

Which brands do The Keg fans like most?

The Keg fans show strongest brand affinity for The Capital Grille (79.71×), Morton's The Steakhouse (87.36×), and LongHorn Steakhouse (23.53×) over the country average.

04

Where do The Keg fans live in United States?

The Keg fans in United States are most concentrated in Arizona (reach ~90K), Washington (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Keg fans also like?

Beyond The Keg itself, the audience over-indexes on Morton's The Steakhouse (87.36×), LongHorn Steakhouse (23.53×), Fleming's Prime Steakhouse & Wine Bar (49.24×), and Texas Roadhouse (10.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Keg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Keg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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