Rascasse Audience Intelligence

Positano Audience in United States

A data profile of the people who buy, follow and care about Positano in United States — modelled from more than twelve digital signal sources. Positano has an estimated audience of 441,028 people in United States.

#498among City in United States#4263among POI in United States#3209in Travel & Leisure

The average Positano fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Amalfi Coast, Portofino, Planet Fitness, with strongest over-indexing on Amalfi Coast (62.22× the country average).

Demographically, the Positano audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Positano fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Amalfi Coast.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Positano profile in United States.

Audience size
441K
in United States
Gender
65.6%♀
34.4% male
Age
42.3
average years
Country rank
#39375
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Positano fans

65.6% are female, 34.4% are male, average age 42.3.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Positano audience in United States
MetricValue
Female65.6%
Male34.4%
Average age42.3
Estimated audience size441,028
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Positano audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3917%
40-4923%
50+27%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Positano audience comes from United States.

Worldwide audience distribution share by country for Positano
CountryShare
Italy49.4%
United States11.2%
Spain3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Positano audience in United States is strongest.

Fig. 05

Top regions by affinity

Positano fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K2.62×
02New Jersey~20K2.20×
03Florida~60K1.95×
04Utah~7K1.84×
05Washington, District of Columbia~2K1.78×
06Illinois~20K1.67×
07Massachusetts~10K1.66×
08North Carolina~20K1.58×
09Connecticut~6K1.46×
10Colorado~10K1.43×
11California~70K1.40×
12Georgia~20K1.21×
13Washington~10K1.17×
14Maryland~9K1.13×
15New Hampshire~2K1.12×
16Virginia~10K1.11×
17Rhode Island~2K1.11×
18Hawaii~2K1.03×
19Texas~40K1.02×
20Pennsylvania~20K1.02×
21Arizona~9K0.98×
22Vermont<1K0.97×
23Nevada~4K0.93×
24Maine~1K0.93×
25South Carolina~6K0.91×
26Oregon~4K0.88×
27Delaware~1K0.87×
28Tennessee~7K0.84×
29Minnesota~5K0.84×
30Alaska<1K0.83×
31Idaho~2K0.81×
32Michigan~9K0.80×
33Montana<1K0.79×
34Wisconsin~5K0.76×
35Ohio~10K0.75×
36Missouri~5K0.73×
37Louisiana~4K0.71×
38Kansas~2K0.69×
39South Dakota<1K0.67×
40North Dakota<1K0.66×
41Nebraska~1K0.65×
42Kentucky~4K0.64×
43Arkansas~2K0.64×
44Indiana~5K0.63×
45Iowa~2K0.63×
46Alabama~4K0.61×
47Oklahoma~3K0.59×
48West Virginia~1K0.59×
49New Mexico~1K0.58×
50Mississippi~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Positano, United States
0.53×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Positano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Positano audience
#·InterestCategoryAffinity×
01Amalfi CoastTravel & Leisure62.22×
02PortofinoTravel & Leisure42.23×
03Saint-TropezTravel & Leisure24.49×
04MarbellaTravel & Leisure19.53×
05South TyrolTravel & Leisure10.51×
06Weber GrillsHome & Garden8.41×
07Air FranceTravel & Leisure6.71×
08HyattTravel & Leisure5.18×
09Mediterranean SeaTravel & Leisure4.07×
10Seaside resortTravel & Leisure3.95×
11Marriott Hotels & ResortsTravel & Leisure3.57×
12Diaper bagKids & Family3.31×
13Microwave ovenHome & Garden3.23×
14Non-alcoholic beverageFood & Beverages2.95×
15Nordstrom rackFashion & Accessoires2.61×
16InnovationBusiness & Career2.59×
17Planet FitnessSports2.53×
18American ExpressBusiness & Career2.45×
19Trader Joe'sShopping2.40×
20FedExBusiness & Career2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Positano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Positano audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.53×
IndulgenceJOY2.47×
TravellingTHRILL2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Positano audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Pet OwnershipJOY0.79×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Positano have in United States?

Positano has an estimated audience of 441,028 people in United States, concentrated in California and New York.

02

What is the gender split and age of Positano fans?

65.6% of Positano fans are female, 34.4% are male, with an average age of 42.3 years.

03

Which brands do Positano fans like most?

Positano fans show strongest brand affinity for Amalfi Coast (62.22×), Portofino (42.23×), and Planet Fitness (2.53×) over the country average.

04

Where do Positano fans live in United States?

Positano fans in United States are most concentrated in California (reach ~70K), New York (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Positano fans also like?

Beyond Positano itself, the audience over-indexes on Portofino (42.23×), Planet Fitness (2.53×), Trader Joe's (2.4×), and Nordstrom rack (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Positano audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Positano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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