Positano Audience in United States

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Positano has an estimated audience of 441,028 people in United States. 65.6% are female, 34.4% are male, average age 42.3. Top regions: California, New York, Florida. Top brand affinities: Capital One, Amalfi Coast, Google Maps, Nicole Kidman, Diane Keaton.

The average Positano fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Capital One, Amalfi Coast, Google Maps, with strongest over-indexing on Capital One (9.54× the country average). Demographically, the Positano audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Positano fans

Demographic split for Positano audience in United States
MetricValue
Female65.6%
Male34.4%
Average age42.3
Estimated audience size441,028

Audience persona

The typical Positano fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Positano in United States
RegionReachAffinity
California72,2301.49×
New York61,6982.5×
Florida61,2862.05×
Texas41,9001.11×
New Jersey26,4582.36×
Illinois26,3461.79×
North Carolina20,0961.51×
Georgia17,1601.26×
Massachusetts16,1541.86×
Pennsylvania15,9171.07×
Virginia12,1111.13×
Washington11,1471.26×
Colorado11,1261.6×
Ohio10,1290.75×
Michigan9,6440.84×
Arizona9,2271.02×
Tennessee7,5640.85×
Maryland7,5511×
Connecticut6,7191.52×
South Carolina5,7870.87×
Minnesota5,2910.84×
Missouri5,1270.72×
Indiana5,0990.63×
Wisconsin5,0210.76×
Oregon4,6750.92×
Nevada4,1660.98×
Louisiana3,8190.67×
Utah3,7530.95×
Alabama3,4120.55×
Kentucky3,2510.59×
Washington, District of Columbia2,6822.02×
Oklahoma2,5970.53×
Kansas2,1360.61×
Iowa2,0570.57×
Arkansas2,0210.56×
Hawaii2,0101.06×
New Hampshire1,9501.12×
Rhode Island1,5911.13×
Idaho1,5900.72×
Maine1,4070.89×
Mississippi1,3390.37×
Nebraska1,2530.57×
New Mexico1,0340.47×
Delaware9520.78×
Montana8080.66×
West Virginia7800.38×
Vermont7000.9×
South Dakota4310.42×
North Dakota3340.37×
Wyoming2630.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Positano audience
BrandAffinityCategory
Capital One9.54×Business & Career
Amalfi Coast79.82×Travel & Leisure
Google Maps7.78×Internet & Social Media
Nicole Kidman15.69×Movies & TV
Diane Keaton10.13×Movies & TV
Kendra Scott17.08×Fashion & Accessoires
Kevin James22.08×Movies & TV
Cinque Terre97.35×Travel & Leisure
Google News8.93×News
Indeed.com5.84×Business & Career
ICloud13.21×Technology & Electronics
Enterprise Rent-A-Car8.38×Cars & Mobility
Aruba20.68×Travel & Leisure
Jessica Simpson17.43×Music & Radio
Jennifer Garner13.62×Movies & TV
Elizabeth Taylor13.64×Movies & TV
Aaron Rodgers7.16×Sports
Catherine Zeta-Jones12.63×Movies & TV
Mandy Moore16.6×Music & Radio
AccuWeather6.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Positano audience
TraitClusterScore
Design AffinityPREMIUM3.02
TravellingTHRILL3.01
Quality AwarenessPREMIUM2.48
IndulgenceJOY2.29
Luxury OrientationPREMIUM2.11
Sports ActivityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Positano
CountryShare
Italy49.5%
United States11.2%
Spain3.8%

See Positano audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Positano have in United States?

Positano has an estimated audience of 441,028 people in United States, concentrated in California and New York.

What is the gender split and age of Positano fans?

65.6% of Positano fans are female, 34.4% are male, with an average age of 42.3 years.

Which brands do Positano fans like most?

Positano fans show strongest brand affinity for Capital One (9.54×), Amalfi Coast (79.82×), and Google Maps (7.78×) over the country average.

Where do Positano fans live in United States?

Positano fans in United States are most concentrated in California (reach 72,230), New York (reach 61,698), and Florida (reach 61,286). These three regions account for the largest share of the active audience.

What other brands do Positano fans also like?

Beyond Positano itself, the audience over-indexes on Amalfi Coast (79.82×), Google Maps (7.78×), Nicole Kidman (15.69×), and Diane Keaton (10.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Positano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.