Amalfi Coast Audience in United States

Amalfi Coast logo

Amalfi Coast has an estimated audience of 827,835 people in United States. 64.0% are female, 36.0% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Positano, Amalfi, Lipari, Cagliari, Online shopping.

The average Amalfi Coast fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Positano, Amalfi, Lipari, with strongest over-indexing on Positano (62.22× the country average). Demographically, the Amalfi Coast audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Amalfi Coast fans

Demographic split for Amalfi Coast audience in United States
MetricValue
Female64.0%
Male36.0%
Average age45.3
Estimated audience size827,835

Audience persona

The typical Amalfi Coast fan in United States is more female, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Positano.

Top regions in United States

Top regions ranked by reach for Amalfi Coast in United States
RegionReachAffinity
California111,0721.22×
Texas76,7631.08×
Florida76,7421.37×
New York69,0111.49×
New Jersey33,4011.59×
Illinois32,7271.19×
Pennsylvania32,3461.16×
Massachusetts28,2661.73×
Georgia28,2071.11×
North Carolina26,0331.05×
Virginia24,0741.19×
Ohio23,5010.92×
Michigan22,6321.05×
Washington18,7501.13×
Colorado17,2281.32×
Arizona17,0811.01×
Maryland16,8281.18×
Tennessee15,1840.91×
Minnesota12,8251.08×
Connecticut12,5371.51×
South Carolina11,9960.96×
Wisconsin11,9200.96×
Indiana11,6200.77×
Missouri11,4870.86×
Oregon8,9900.95×
Utah8,7901.19×
Louisiana8,5610.8×
Alabama8,0810.7×
Nevada7,5540.94×
Kentucky7,3050.7×
Oklahoma6,3860.69×
Iowa5,3600.79×
Kansas5,2330.8×
Arkansas4,5740.67×
New Hampshire4,2681.31×
Washington, District of Columbia3,8591.55×
Mississippi3,8200.56×
Idaho3,7800.91×
Rhode Island3,6821.4×
Hawaii3,3410.94×
Nebraska3,1280.75×
Maine3,0481.03×
New Mexico2,5580.62×
Delaware2,3131.01×
West Virginia2,0110.52×
Montana1,9740.86×
Vermont1,4751.01×
Alaska1,1810.67×
South Dakota1,1630.61×
North Dakota1,0450.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amalfi Coast audience
BrandAffinityCategory
Positano62.22×Travel & Leisure
Amalfi35.68×Travel & Leisure
Lipari90.16×Travel & Leisure
Cagliari74.4×Travel & Leisure
Online shopping1.75×Shopping
Fitness and wellness1.57×Sports
Alcoholic beverages1.78×Food & Beverages
Nature1.83×Home & Garden
Hotels1.97×Travel & Leisure
Dolomites22.39×Travel & Leisure
Pompeii8.32×Travel & Leisure
Luxury Travel6.5×Travel & Leisure
UNESCO12.31×Politics & Society
Travel Adventures2.89×Travel & Leisure
Shoes1.53×Fashion & Accessoires
Mediterranean Sea3.91×Travel & Leisure
Google News2.86×News
Sorrento25.31×Travel & Leisure
Equine therapy6.76×Health
The Gilded Age2.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amalfi Coast audience
TraitClusterScore
TravellingTHRILL2.57
Quality AwarenessPREMIUM2.14
Design AffinityPREMIUM2.07
IndulgenceJOY1.91
Luxury OrientationPREMIUM1.72
SustainabilityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Amalfi Coast
CountryShare
Italy47.0%
United States10.5%
United Kingdom4.7%

See Amalfi Coast audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Amalfi Coast have in United States?

Amalfi Coast has an estimated audience of 827,835 people in United States, concentrated in California and Texas.

What is the gender split and age of Amalfi Coast fans?

64.0% of Amalfi Coast fans are female, 36.0% are male, with an average age of 45.3 years.

Which brands do Amalfi Coast fans like most?

Amalfi Coast fans show strongest brand affinity for Positano (62.22×), Amalfi (35.68×), and Lipari (90.16×) over the country average.

Where do Amalfi Coast fans live in United States?

Amalfi Coast fans in United States are most concentrated in California (reach 111,072), Texas (reach 76,763), and Florida (reach 76,742). These three regions account for the largest share of the active audience.

What other brands do Amalfi Coast fans also like?

Beyond Amalfi Coast itself, the audience over-indexes on Amalfi (35.68×), Lipari (90.16×), Cagliari (74.4×), and Online shopping (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amalfi Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.