Rascasse Audience Intelligence

Pompeii Audience in United States

A data profile of the people who buy, follow and care about Pompeii in United States — modelled from more than twelve digital signal sources. Pompeii has an estimated audience of 4,308,813 people in United States.

#20among POI in United States#546among POI in United States#635in Travel & Leisure

The average Pompeii fan in United States is 47.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cabinetry, Countertop, Nordstrom rack, with strongest over-indexing on Cabinetry (3.37× the country average).

Demographically, the Pompeii audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pompeii fan in United States is more female, around 47.9 years old, with strong Career Orientation tendencies and a notable affinity for Cabinetry.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pompeii profile in United States.

Audience size
4.3M
in United States
Gender
64.9%♀
35.1% male
Age
47.9
average years
Country rank
#7553
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pompeii fans

64.9% are female, 35.1% are male, average age 47.9.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Pompeii audience in United States
MetricValue
Female64.9%
Male35.1%
Average age47.9
Estimated audience size4,308,813
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Pompeii audience in United States
Age bracketShare%
16-193%
20-2910%
30-3920%
40-4928%
50+39%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Pompeii audience comes from United States.

Worldwide audience distribution share by country for Pompeii
CountryShare
United States36.3%
United Kingdom14.9%
Italy13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pompeii audience in United States is strongest.

Fig. 05

Top regions by affinity

Pompeii fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.33×
02Utah~50K1.23×
03Idaho~20K1.15×
04Arizona~100K1.12×
05Alaska~10K1.12×
06Illinois~200K1.10×
07Hawaii~20K1.10×
08Missouri~70K1.07×
09Washington~90K1.06×
10Oregon~50K1.06×
11Montana~10K1.06×
12Colorado~70K1.05×
13Kentucky~60K1.05×
14Massachusetts~90K1.04×
15Ohio~100K1.03×
16New Jersey~100K1.03×
17Maine~20K1.03×
18Minnesota~60K1.02×
19Oklahoma~50K1.02×
20Washington, District of Columbia~10K1.02×
21Texas~400K1.01×
22Pennsylvania~100K1.01×
23Virginia~100K1.01×
24Iowa~40K1.01×
25New Hampshire~20K1.01×
26Arkansas~40K1.00×
27Tennessee~90K0.99×
28Kansas~30K0.99×
29Indiana~80K0.97×
30Maryland~70K0.97×
31Rhode Island~10K0.97×
32North Dakota~9K0.97×
33South Dakota~10K0.96×
34California~400K0.95×
35New York~200K0.95×
36North Carolina~100K0.95×
37Alabama~60K0.95×
38Connecticut~40K0.95×
39West Virginia~20K0.95×
40Vermont~7K0.95×
41Wisconsin~60K0.94×
42New Mexico~20K0.93×
43Georgia~100K0.92×
44Florida~300K0.91×
45Louisiana~50K0.90×
46Nebraska~20K0.90×
47South Carolina~60K0.89×
48Nevada~40K0.86×
49Mississippi~30K0.86×
50Delaware~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Pompeii, United States
0.85×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pompeii audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pompeii audience
#·InterestCategoryAffinity×
01PergolaHome & Garden4.67×
02CutleryHome & Garden4.56×
03CountertopHome & Garden3.54×
04CabinetryHome & Garden3.37×
05CarpetHome & Garden3.30×
06Online newspaperNews2.77×
07Nordstrom rackFashion & Accessoires2.74×
08Ace HardwareHome & Garden2.37×
09GeneticsKids & Family2.27×
10Hobby LobbyHome & Garden2.12×
11MenardsHome & Garden2.04×
12IKEAHome & Garden1.98×
13Nonprofit organizationPolitics & Society1.83×
14MSNNews1.81×
15FragrancesBeauty & Wellness1.75×
16American AirlinesTravel & Leisure1.73×
17LivestockPets & Animals1.68×
18AirbnbTravel & Leisure1.64×
19NatureHome & Garden1.61×
20RecreationTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pompeii audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pompeii audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.54×
PatriotismCONSERVATISM2.16×
Quality AwarenessPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pompeii audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.93×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pompeii have in United States?

Pompeii has an estimated audience of 4,308,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pompeii fans?

64.9% of Pompeii fans are female, 35.1% are male, with an average age of 47.9 years.

03

Which brands do Pompeii fans like most?

Pompeii fans show strongest brand affinity for Cabinetry (3.37×), Countertop (3.54×), and Nordstrom rack (2.74×) over the country average.

04

Where do Pompeii fans live in United States?

Pompeii fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pompeii fans also like?

Beyond Pompeii itself, the audience over-indexes on Countertop (3.54×), Nordstrom rack (2.74×), Hobby Lobby (2.12×), and Cutlery (4.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pompeii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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