Pompeii Audience in United States

Pompeii logo

Pompeii has an estimated audience of 4,308,813 people in United States. 64.9% are female, 35.1% are male, average age 47.9. Top regions: California, Texas, Florida. Top brand affinities: Product design, Urban Outfitters, Israel, Elsword, Jeep Wagoneer.

The average Pompeii fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Urban Outfitters, Israel, with strongest over-indexing on Product design (4.49× the country average). Demographically, the Pompeii audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Pompeii fans

Demographic split for Pompeii audience in United States
MetricValue
Female64.9%
Male35.1%
Average age47.9
Estimated audience size4,308,813

Audience persona

The typical Pompeii fan in United States is more female, around 47.9 years old, with strong Risk Appetite tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Pompeii in United States
RegionReachAffinity
California482,7481.02×
Texas394,6481.07×
Florida281,7760.97×
New York244,9901.02×
Illinois162,0501.13×
Michigan147,3271.31×
Pennsylvania146,7521.01×
Ohio140,5091.06×
North Carolina127,6520.98×
Georgia123,1160.93×
New Jersey117,0271.07×
Virginia108,7581.04×
Washington97,9541.13×
Arizona96,1931.09×
Massachusetts91,2651.08×
Tennessee91,1151.05×
Indiana76,0820.97×
Colorado75,5921.11×
Missouri74,4391.07×
Maryland72,3330.98×
Minnesota64,1241.04×
Wisconsin61,0430.94×
South Carolina57,5570.89×
Kentucky56,8411.05×
Alabama56,6530.94×
Oregon54,6701.11×
Oklahoma48,9111.02×
Louisiana48,5770.87×
Utah46,9631.22×
Connecticut41,2540.95×
Nevada36,7560.88×
Iowa34,9390.98×
Arkansas34,8950.98×
Kansas32,3730.95×
Mississippi29,8080.84×
Idaho24,0601.11×
Hawaii19,9471.08×
New Mexico19,8590.92×
Nebraska18,7060.87×
West Virginia17,8640.89×
New Hampshire16,9151×
Maine15,1110.98×
Washington, District of Columbia13,7921.06×
Rhode Island13,0550.95×
Montana11,9841×
Alaska9,7611.06×
Delaware9,5480.8×
South Dakota8,3920.84×
North Dakota8,0310.91×
Vermont6,8150.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pompeii audience
BrandAffinityCategory
Product design4.49×Business & Career
Urban Outfitters3.6×Shopping
Israel4×Travel & Leisure
Elsword20.77×Games
Jeep Wagoneer5.39×Cars & Mobility
9NEWS (KUSA)4.51×Movies & TV
Jingoism1.84×Politics & Society
Natural rubber1.71×Cars & Mobility
Nationality1.69×Politics & Society
UK garage4.3×Music & Radio
Albany County, New York8.68×Travel & Leisure
Like Dandelion Dust10.14×Movies & TV
Girolando cattle17.67×Pets & Animals
Wikia1.93×Internet & Social Media
Geotechnical investigation16.33×Business & Career
Jeep Grand Cherokee (WJ)3.28×Cars & Mobility
Kendra Scott1.52×Fashion & Accessoires
JamBase5.54×Music & Radio
Stamp collecting2.2×Home & Garden
Isla Holbox11.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pompeii audience
TraitClusterScore
Risk AppetiteTHRILL2.15
PatriotismCONSERVATISM2.12
Career OrientationPOWER2.02
Luxury OrientationPREMIUM1.95
Quality AwarenessPREMIUM1.6
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Pompeii
CountryShare
United States36.3%
United Kingdom14.9%
Italy13.4%

See Pompeii audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Pompeii have in United States?

Pompeii has an estimated audience of 4,308,813 people in United States, concentrated in California and Texas.

What is the gender split and age of Pompeii fans?

64.9% of Pompeii fans are female, 35.1% are male, with an average age of 47.9 years.

Which brands do Pompeii fans like most?

Pompeii fans show strongest brand affinity for Product design (4.49×), Urban Outfitters (3.6×), and Israel (4×) over the country average.

Where do Pompeii fans live in United States?

Pompeii fans in United States are most concentrated in California (reach 482,748), Texas (reach 394,648), and Florida (reach 281,776). These three regions account for the largest share of the active audience.

What other brands do Pompeii fans also like?

Beyond Pompeii itself, the audience over-indexes on Urban Outfitters (3.6×), Israel (4×), Elsword (20.77×), and Jeep Wagoneer (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pompeii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.