Pompeii Audience in Germany
Pompeii has an estimated audience of 544,913 people in Germany. 62.1% are female, 37.9% are male, average age 46.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euskirchen (district), Goes, Pillow, Preacher (comics), CAC 40.
The average Pompeii fan in Germany is 46.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euskirchen (district), Goes, Pillow, with strongest over-indexing on Euskirchen (district) (18.94× the country average). Demographically, the Pompeii audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Pompeii fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 46.4 |
| Estimated audience size | 544,913 |
Audience persona
The typical Pompeii fan in Germany is more female, around 46.4 years old, with strong Design Affinity tendencies and a notable affinity for Euskirchen (district).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,545 | 1.01× |
| Bayern | 111,422 | 1.27× |
| Baden-Württemberg | 84,542 | 1.14× |
| Niedersachsen | 53,522 | 1.01× |
| Hessen | 46,872 | 1.13× |
| Berlin | 31,347 | 1.29× |
| Rheinland-Pfalz | 29,343 | 1.07× |
| Sachsen | 27,660 | 1.03× |
| Schleswig-Holstein | 17,089 | 0.87× |
| Brandenburg | 15,224 | 0.9× |
| Thüringen | 12,919 | 0.93× |
| Hamburg | 12,752 | 1.04× |
| Sachsen-Anhalt | 11,979 | 0.85× |
| Mecklenburg-Vorpommern | 8,422 | 0.81× |
| Saarland | 5,348 | 0.8× |
| Bremen | 3,942 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euskirchen (district) | 18.94× | Travel & Leisure |
| Goes | 1.56× | Travel & Leisure |
| Pillow | 2.25× | Home & Garden |
| Preacher (comics) | 8.09× | Literature |
| CAC 40 | 1.53× | Business & Career |
| Stradivarius | 1.64× | Shopping |
| Nationality | 2.94× | Politics & Society |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Cynthia Erivo | 3.54× | Movies & TV |
| Clogging | 9.94× | Music & Radio |
| Business English | 2.26× | Business & Career |
| Geothermal heating | 4.11× | Home & Garden |
| Like Dandelion Dust | 14.33× | Movies & TV |
| Molly Hatchet | 9.76× | Music & Radio |
| Time (magazine) | 1.51× | News |
| Euphonium | 7.99× | Music & Radio |
| Corfu (regional unit) | 2.32× | Travel & Leisure |
| Este, Veneto | 1.61× | Travel & Leisure |
| Home Delivery | 1.69× | Food & Beverages |
| Stucco | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.01 |
| Urban Lifestyle | OPEN | 1.63 |
| Indulgence | JOY | 1.56 |
| Sustainability | BALANCE | 1.5 |
| Convenience Orientation | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.3% |
| United Kingdom | 14.9% |
| Italy | 13.4% |
See Pompeii audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Pompeii have in Germany?
Pompeii has an estimated audience of 544,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pompeii fans?
62.1% of Pompeii fans are female, 37.9% are male, with an average age of 46.4 years.
Which brands do Pompeii fans like most?
Pompeii fans show strongest brand affinity for Euskirchen (district) (18.94×), Goes (1.56×), and Pillow (2.25×) over the country average.
Where do Pompeii fans live in Germany?
Pompeii fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,545), Bayern (reach 111,422), and Baden-Württemberg (reach 84,542). These three regions account for the largest share of the active audience.
What other brands do Pompeii fans also like?
Beyond Pompeii itself, the audience over-indexes on Goes (1.56×), Pillow (2.25×), Preacher (comics) (8.09×), and CAC 40 (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pompeii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.