Pompeii Audience in Germany
A data profile of the people who buy, follow and care about Pompeii in Germany — modelled from more than twelve digital signal sources. Pompeii has an estimated audience of 544,913 people in Germany.
The average Pompeii fan in Germany is 46.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include E.Leclerc, Ariel Winter, Roseanne, with strongest over-indexing on E.Leclerc (104.6× the country average).
Demographically, the Pompeii audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pompeii fan in Germany is more female, around 46.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for E.Leclerc.
At a glance
The key figures that characterise the Pompeii profile in Germany.
Search interest · 12-month trend
Demographics of Pompeii fans
62.1% are female, 37.9% are male, average age 46.4.
Gender split
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 46.4 |
| Estimated audience size | 544,913 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 30% | |
| 50+ | 32% |
Worldwide distribution
of the worldwide Pompeii audience comes from Germany.
| Country | Share |
|---|---|
| United States | 36.3% |
| United Kingdom | 14.9% |
| Italy | 13.4% |
Geography
Where the Pompeii audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.23× | |
| 02 | Hessen | ~50K | 1.18× | |
| 03 | Berlin | ~30K | 1.17× | |
| 04 | Baden-Württemberg | ~80K | 1.10× | |
| 05 | Rheinland-Pfalz | ~30K | 1.09× | |
| 06 | Sachsen | ~30K | 1.03× | |
| 07 | Hamburg | ~10K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~100K | 1.00× | |
| 09 | Thüringen | ~10K | 0.98× | |
| 10 | Niedersachsen | ~50K | 0.97× | |
| 11 | Brandenburg | ~20K | 0.94× | |
| 12 | Schleswig-Holstein | ~20K | 0.89× | |
| 13 | Sachsen-Anhalt | ~10K | 0.88× | |
| 14 | Bremen | ~4K | 0.87× | |
| 15 | Mecklenburg-Vorpommern | ~9K | 0.86× | |
| 16 | Saarland | ~6K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pompeii audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E.Leclerc | Shopping | 104.60× | ||
| 02 | Scottie Pippen | Sports | 51.71× | ||
| 03 | Il Mattino | News | 33.56× | ||
| 04 | Roseanne | Movies & TV | 33.17× | ||
| 05 | Ariel Winter | Movies & TV | 20.00× | ||
| 06 | The Nanny | Movies & TV | 18.44× | ||
| 07 | Jim Morrison | Music & Radio | 15.29× | ||
| 08 | Sanremo Music Festival | Music & Radio | 13.73× | ||
| 09 | Chris Hemsworth | Movies & TV | 8.02× | ||
| 10 | Chicago Bulls | Sports | 7.36× | ||
| 11 | Andrea Bocelli | Music & Radio | 7.00× | ||
| 12 | Pergola | Home & Garden | 5.83× | ||
| 13 | Tottenham Hotspur F.C. | Sports | 5.01× | ||
| 14 | Pillow | Home & Garden | 4.25× | ||
| 15 | Der Tagesspiegel | News | 4.01× | ||
| 16 | Google Flights | Travel & Leisure | 3.80× | ||
| 17 | Hugendubel | Shopping | 3.50× | ||
| 18 | Nature | Home & Garden | 2.08× | ||
| 19 | Family | Kids & Family | 1.90× | ||
| 20 | Tagesschau | Movies & TV | 1.78× |
Personality of the Pompeii audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.04× | |
| Extroversion | THRILL | 1.84× | |
| Spirituality | BALANCE | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.86× |
Frequently asked questions
How many fans does Pompeii have in Germany?
Pompeii has an estimated audience of 544,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pompeii fans?
62.1% of Pompeii fans are female, 37.9% are male, with an average age of 46.4 years.
Which brands do Pompeii fans like most?
Pompeii fans show strongest brand affinity for E.Leclerc (104.6×), Ariel Winter (20×), and Roseanne (33.17×) over the country average.
Where do Pompeii fans live in Germany?
Pompeii fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Pompeii fans also like?
Beyond Pompeii itself, the audience over-indexes on Ariel Winter (20×), Roseanne (33.17×), Scottie Pippen (51.71×), and The Nanny (18.44×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Pompeii audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pompeii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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